DEFINE Oakley

Follower adds normalized after April's viral surge. Expected reversion; focus shifts from reach spikes to steady, repeatable growth.

New followers came in at 44 as growth settled from April's viral spike. A new follow is someone deciding you are worth coming back to.

Back inside the Lift range after April's one-off viral total. A healthy, sustainable share rate from regular content.

Shares came in at 209, back in your normal range after April's one-off viral spike. Shares put you in front of new audiences your posts wouldn't reach on their own.

Comfortably inside the Lift range and roughly the studio's true baseline. Reach held without a viral assist.

Views came in at 74,657, a healthy baseline after April's viral surge. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Steady profile traffic inside the Lift range. The viral wave's visitors have settled into the recurring base to convert.

Profile visits came in at 663 once April's viral traffic settled. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

Up from 51% in April and near the top of the Lift range. Tighter hooks held attention, the strongest content-quality signal of the month.

Retention came in at 61%. Translation: on average, people watched 61% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

Below the Lift floor after April's viral save total. Save-worthy formats (how-to, save-this) are the lever to rebuild this.

Saves came in at 36 as the count settled from April's viral peak. Saves are the strongest signal of a future buyer.

Inside the Lift range. Conversation held steady; replying fast keeps commenters moving toward a visit.

Comments came in at 85, a steady level of conversation after April's viral spike. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Inside the Lift range. Visitors who reach the bio are tapping through at a healthy rate.

Click-through rate came in at 3.9%. Translation: of everyone who saw your link, 3.9% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Below the Lift floor as the viral traffic receded. A first-class offer in the bio is the move to lift this.

Link taps came in at 26 after April's viral traffic moved on. A link tap is one of the clearest actions someone takes when they are ready to do business.

Below the Lift floor. Profile-to-follower conversion softened post-viral; a sharper bio and pinned content help here.

Profile conversion came in at 6.6%. Translation: 6.6% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.