DEFINE Oakley, May 2026 Performance Report

Business Goals

Goal Tracker

Your three funnel stages, scored as a weighted composite of the metrics in each. Metrics that predict real buyer behavior, like saves and click-through, carry more weight than raw reach.

Top of funnel · Awareness

Drive New Audience Discovery & Brand Awareness

45%

Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 45% this month. Views (74,657) and shares (209) held inside Lift targets after the viral spike receded, while new followers (44) ran light as the April surge normalized. The awareness engine is intact; the next gain comes from consistency, not another spike.

Weighted score1.24/2.75

Middle of funnel · Engagement

Build Trust & Deepen Community Connection

45%

Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 45%. Retention climbed to 61% and profile visits (663) and comments (85) held inside range, while saves (36) dipped below the Lift floor. Attention is healthy; deepening save-worthy content is the June lever.

Weighted score2.48/5.5

Bottom of funnel · Conversion

Drive Class Bookings & New Member Sign-Ups

36%

Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 36%. Click-through held at 3.9% inside the Lift range, but link taps (26) and profile conversion (6.6%) sat below target. Converting steady traffic into booked classes is the clear priority for the next cycle.

Weighted score1.8/5.0

May 2026

Performance Breakdown

Every tracked metric for May, scored against your Lift Stage target ranges with month-over-month comparison.

Top of Funnel · Awareness

New FollowersWatch

May44

Target Range100 – 270

▼ -74% vs. Apr

Follower adds normalized after April's viral surge. Expected reversion; focus shifts from reach spikes to steady, repeatable growth.

New followers came in at 44 as growth settled from April's viral spike. A new follow is someone deciding you are worth coming back to.

SharesOn Track

May209

Target Range60 – 300

▼ -99% vs. Apr

Back inside the Lift range after April's one-off viral total. A healthy, sustainable share rate from regular content.

Shares came in at 209, back in your normal range after April's one-off viral spike. Shares put you in front of new audiences your posts wouldn't reach on their own.

Total ViewsOn Track

May74,657

Target Range40,000 – 150,000

▼ -91% vs. Apr

Comfortably inside the Lift range and roughly the studio's true baseline. Reach held without a viral assist.

Views came in at 74,657, a healthy baseline after April's viral surge. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of Funnel · Engagement

Profile VisitsOn Track

May663

Target Range300 – 2,000

▼ -58% vs. Apr

Steady profile traffic inside the Lift range. The viral wave's visitors have settled into the recurring base to convert.

Profile visits came in at 663 once April's viral traffic settled. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionOn Track

May61%

Target Range50% – 65%

▲ +10pp vs. Apr

Up from 51% in April and near the top of the Lift range. Tighter hooks held attention, the strongest content-quality signal of the month.

Retention came in at 61%. Translation: on average, people watched 61% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesWatch

May36

Target Range80 – 400

▼ -98% vs. Apr

Below the Lift floor after April's viral save total. Save-worthy formats (how-to, save-this) are the lever to rebuild this.

Saves came in at 36 as the count settled from April's viral peak. Saves are the strongest signal of a future buyer.

CommentsOn Track

May85

Target Range75 – 250

▼ -73% vs. Apr

Inside the Lift range. Conversation held steady; replying fast keeps commenters moving toward a visit.

Comments came in at 85, a steady level of conversation after April's viral spike. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of Funnel · Conversion

CTROn Track

May3.9%

Target Range3% – 6%

▼ -0.8pp vs. Apr

Inside the Lift range. Visitors who reach the bio are tapping through at a healthy rate.

Click-through rate came in at 3.9%. Translation: of everyone who saw your link, 3.9% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Link TapsWatch

May26

Target Range30 – 180

▼ -65% vs. Apr

Below the Lift floor as the viral traffic receded. A first-class offer in the bio is the move to lift this.

Link taps came in at 26 after April's viral traffic moved on. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCRWatch

May6.6%

Target Range10% – 16%

▼ -4pp vs. Apr

Below the Lift floor. Profile-to-follower conversion softened post-viral; a sharper bio and pinned content help here.

Profile conversion came in at 6.6%. Translation: 6.6% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from what we can see on-platform to a conservative estimate of what it’s worth.

The funnel this month

74,657

people saw your content🎭 nearly three sold-out TQL Stadium crowds in the West End

663

tapped through to look closer🚶 a packed Saturday crowd on Oakley Square

36

bookmarked content to reference later📌 36 pre-booking bookmarks

26

tapped a bio link, the highest-intent signal we track👆 26 deliberate taps toward your class schedule

Conservative business estimate

New member signal

1

estimated new member or intro-class signal

range: 1–3 depending on conversion

Timeline1–4 weeks

12-month value$720 estimated

typical range $400–$1,100 an intro-class package converting to membership

These relationships compound over time. A boutique-fitness member who sticks often stays a year or more, so a first intro class can become a $2,000 or more relationship as membership renews. The 12-month signal above is your near-term expected return, with compounding value building from there.

How we got here

New member: assumes a share of bio link taps head to the class schedule and intro-offer page, intro-to-member conversion of 15–30% on a boutique-fitness audience, and a typical first-year member value inside the $400–$1,100 range after intro pricing and expected churn.

The headline number is a midpoint. The range beneath it reflects the uncertainty in conversion rates and customer mix. These are directional, category-typical figures, so the midpoint is best read as a central approximation rather than a precise count.

Sources: boutique fitness studio benchmarks, Mindbody intro-to-member conversion data, fitness membership retention.

This section was added retroactively when the Content-to-Business Impact framework launched in June 2026. It is calculated using the same methodology as your June report. This is a modeled estimate, not confirmed attribution, and the figures are category-typical benchmarks best read as midpoint approximations.

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼	Format▲▼	Caption▲▼	Views▲▼	Saves▲▼	Shares▲▼	Comments▲▼	Retention▲▼	Bio Link Taps▲▼	CTR▲▼	Post

Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

June Focus

What We Noticed + June Focus

Strategy adjustments happen at quarter-close with the full three-month picture, not month to month. What follows is what we’re paying attention to in June, not changes to your strategy.

What worked this month

The account held after a viral April

Views (74,657) and shares (209) stayed inside Lift targets even as April’s viral spike receded. The awareness engine held its base rather than falling off a cliff.

Retention climbed

Watch-through reached 61%, up 10 points and near the top of the Lift range. The content is holding attention well.

What we’re watching next

Conversion is the June priority

Link taps (26) and profile conversion (6.6%) sat below target while click-through held. In June we’re watching whether a clearer path from post to class schedule lifts bookings.

Where our attention is in June

Turn steady traffic into bookings

May sent healthy traffic to the profile but fewer taps to the schedule. In June our attention is on a clear, repeated route from post to class booking.

Next Month’s CTAs

One primary call to action for June, with three supporting CTAs across the funnel that feed it.

★ Primary CTA

Turn steady traffic into booked intro classes

“Book your first class or tap the link in bio to see the schedule. Your first session is the easiest way in.”

Reach and attention are healthy; the gap is the last step. The priority into June is a clear, repeated route from post to booked class.

This CTA is your monthly discussion point. Should we hold it or adjust based on the performance data above?

Supporting CTAs

Awareness“Tag a friend who’d love this class.” · Widen reach in the Oakley community.
Engagement“Save this for your next workout.” · Build reference intent.
Conversion“Book your intro class, link in bio.” · The booking handoff.

DEFINE Oakley