February 2026 Monthly Score

7.2/10

Progressing Month — Views & CTR On Track, Reach Building

February scored 7.2 — a progressing month for DEFINE Oakley. Total Views crossed 53K (on track), CTR improved to 4.1% (on track), and Profile Visits held within range at 584. The primary gaps are reach volume, shares, and saves — all of which trace back to content mix and posting frequency. The Feb 19 punctuality Reel (4,745 views) proved the distribution capability exists when content resonates with the audience.

Scored using the Scroll Media Weighted Performance Framework v2.0. Targets reflect the Lift stage range for boutique fitness accounts.

Score Trend
7.5
Oct
8.0
Nov
7.4
Dec
7.3
Jan
7.2
Feb
▼ −0.1 vs. Jan
0 Exceeding
3 On Track
9 Watch

Business Goals

Funnel Health Check

February performance evaluated across all three funnel stages — each goal assessed by the full set of metrics that drive it, not a single KPI.

Top of Funnel — Awareness
Spike the Algorithm & Scale Reach for the 30:30 Format
1 of 4 metrics on track
Avg Reach/Day 514 Watch
New Followers 31 Watch
Shares 25 Watch
Total Views 53,247 On Track

Views at 53K confirm the account can generate organic reach. But Reach/Day (514 vs. 1,500 floor), New Followers (31 vs. 100 floor), and Shares (25 vs. 60 floor) are all well below target. The Feb 19 punctuality Reel (4,745 views) showed what’s possible — the gap is consistency and content that earns shares.

Watch
Middle of Funnel — Engagement
Build Trust, Educate & Deepen Community Connection
1 of 5 metrics on track
Profile Visits 584 On Track
Avg Watch Time 4.3s Watch
Retention % 47.8% Watch
Saves 3 Watch
Comments 24 Watch

Profile Visits (584) are on track, confirming the content-to-profile path is working. But Saves (3 vs. 80 floor) collapsed from January’s 36 — the biggest single-metric drop of the month. Watch Time (4.3s) and Retention (47.8%) are both below floor. Educational, save-worthy content is the lever across all three lagging metrics.

Watch
Bottom of Funnel — Conversion
Drive Class Bookings & New Member Sign-Ups
1 of 3 metrics on track
CTR 4.1% On Track
Link Taps 24 Watch
PCR 5.3% Watch

CTR at 4.1% is on track and improved from January’s 2.7% — the content-to-profile conversion is working. But Link Taps (24 vs. 30 floor) and PCR (5.3% vs. 10% floor) are both below target, meaning the profile-to-booking path needs work. A stronger bio link destination and explicit booking CTAs in captions are the direct levers.

Building

Performance Dashboard

February Metrics

All 12 tracked metrics grouped by funnel stage. Targets reflect the Lift stage range for boutique fitness accounts.

TOFU — Top of Funnel Reach & Awareness
Avg Reach / DayWatch
February514
Target1,500–5,000

↓ 29 vs. Jan (543)

Below the 1,500 floor and declining slightly MoM. The Feb 19 Reel (4,745 views) showed the account can break through — the issue is that one high-reach post can’t carry the monthly average. Consistent Reel cadence (2–3 per week) and community-specific hooks are the path to crossing the floor.

New FollowersWatch
February31
Target100–270

↓ 11 vs. Jan (42)

Well below the 100 floor and declining MoM. New Followers is a direct function of reach — when reach is below floor, follower growth stalls. Explicit follow CTAs on high-reach content and content that introduces the 30:30 format to new audiences are the primary levers.

SharesWatch
February25
Target60–300

↓ 78 vs. Jan (103)

Shares dropped significantly from January’s 103. January’s share volume was likely driven by a single high-share post — February lacked that anchor. Relatable, community-specific content (“this is exactly my mom life”) and gym-humor formats are the share drivers for this audience. This needs a dedicated monthly pillar.

Total ViewsOn Track
February53,247
Target40K–150K

↑ 4,517 vs. Jan (48,730)

On track and improving MoM. Views are the account’s strongest consistent signal — the content is getting served to audiences. The Feb 19 punctuality Reel (4,745 views) anchored the month. The goal in March is to push this above 60K by increasing Reel frequency and introducing content that earns algorithmic distribution.

MOFU — Middle of Funnel Engagement & Trust
Profile VisitsOn Track
February584
Target300–2,000

↓ 183 vs. Jan (767)

On track within the Lift range, though down from January’s 767. The CTR improvement (4.1%) confirms the content-to-profile path is intact. Profile Visits scale with reach — as reach improves in March, this metric will follow. Ensure the bio link destination is optimized for first-time visitors.

Avg Watch TimeWatch
February4.3s
Target6s–10s

→ Flat vs. Jan (4.3s)

Flat MoM and below the 6s floor. The Feb 17 community Reel achieved 78.4% retention at 3.6s — suggesting shorter, tighter content is completing better than longer formats. Structured Reels with a clear payoff in the first 3 seconds and numbered steps to drive completion are the path to crossing 6s.

Retention %Watch
February47.8%
Target50%–65%

↓ 13.5pts vs. Jan (61.3%)

Dropped significantly from January’s 61.3% — the largest MoM decline of the month. The Feb 17 community Reel (78.4%) and Feb 12 Galentine’s Reel (74.5%) both had strong retention, but the high-view Feb 19 Reel (40.2%) pulled the average down. Hook quality and content length are the primary retention levers.

SavesWatch
February3
Target80–400

↓ 33 vs. Jan (36)

The biggest drop of the month — from 36 in January to just 3 in February. Saves require content that people want to reference later: class schedules, workout tips, childcare info, or “first class guide” content. February’s content mix was primarily motivational and community-focused, which drives shares and comments but not saves. This needs an immediate content mix adjustment.

CommentsWatch
February24
Target75–250

↑ 5 vs. Jan (19)

Improving MoM but still well below the 75 floor. The Feb 19 punctuality Reel drove 8 comments — the highest of the month — confirming that community-relevant, opinion-driven content generates conversation. Explicit question CTAs (“Which class are you taking this week?”) and content that invites responses are the comments drivers for this audience.

BOFU — Bottom of Funnel Conversion & Traffic
CTROn Track
February4.1%
Target3%–6%

↑ 1.4pts vs. Jan (2.7%)

On track and the strongest improvement of the month — up from January’s 2.7% to 4.1%. The content-to-profile path is working. This is the account’s clearest positive signal in February and confirms that when people see the content, they’re interested enough to visit the profile.

Link TapsWatch
February24
Target30–180

↑ 3 vs. Jan (21)

Just below the 30 floor and improving slightly MoM. The bio link is generating some traffic, but the volume is too low to drive consistent bookings. Explicit booking CTAs in captions (“Tap the link in bio to grab your spot”) and Story link stickers on BOFU content are the direct levers to push above 30 in March.

PCRWatch
February5.3%
Target10%–16%

↓ 0.2pts vs. Jan (5.5%)

Below the 10% floor and essentially flat MoM. PCR measures how well the profile converts visitors to link clicks — at 5.3%, roughly 1 in 20 profile visitors taps the link. A stronger bio (clear value prop, direct booking CTA) and a compelling link destination (direct booking page vs. Linktree) are the levers to improve this metric.

Content Performance

Top 3 Posts

The highest-performing content from February, ranked by total views.

#1 Top PostReel

Community & Culture

Punctuality Reel — “Every minute in class matters”

February 19, 2026

“We’re so glad you showed up, but every minute in class matters! When you arrive on time, you get the full warm-up, the full workout, and the full experience.”

Views 4,745
Saves 1
Comments 8
Shares 6
Avg Watch 6.1s
Retention 40.2%
  • 4,745 views — 4× the next highest post. This Reel found an audience outside the existing follower base. The gym-culture, relatable humor angle is the distribution engine for this account.
  • 8 comments — highest of the month. Opinion-led content that validates a shared experience drives conversation. This format should anchor the monthly content calendar.
  • 6.1s avg watch time — above the 6s floor. The only Reel this month to cross the watch time target. The hook and pacing worked. Replicate the structure.

↗ View on Instagram

#2 Top PostCarousel

Offers & Promotions

Valentine’s Promo Carousel — “Define your Valentine”

February 5, 2026

“Define your Valentine. This month, we’re sharing the love with a few sweet deals. Bring a friend who’s never been to Define…”

Views 1,535
Saves 0
Comments 2
Shares 4
  • 1,535 views — second highest of the month. Promotional content with a clear offer and seasonal hook drives profile visits from warm audiences already considering Define.
  • 4 shares — second highest of the month. The “bring a friend” mechanic naturally encourages sharing. Referral-style offers are a reliable share driver for boutique fitness.
  • Conversion-oriented format. This post is doing BOFU work — it’s speaking to people already aware of Define and moving them toward a booking decision.

↗ View on Instagram

#3 Top PostReel

Community & Culture

Community Reel — “Fitness is more than physical results”

February 17, 2026

“Fitness is more than just physical results. It’s about connection, growth, and enjoying the journey. At Define, we’re here to build a supportive community that inspires you every step of the way.”

Views 1,250
Saves 0
Comments 0
Shares 2
Avg Watch 3.6s
Retention 78.4%
  • 78.4% retention — highest of the month. Despite lower views, this Reel held audience attention better than any other post. Short, tight community content with a clear emotional message completes at a high rate.
  • Signals the right content direction. Community and belonging content resonates with Define’s IVP — the busy Cincinnati mom who wants to feel like she belongs somewhere. This emotional angle needs to be paired with stronger hooks to scale reach.

↗ View on Instagram