DEFINE Oakley

Saves ran at 3.2x the account average — the clearest signal on this post. Class discovery content ("Ready to try a bounce class?") earns saves because new or curious viewers bookmark it to revisit before booking. Retention at 58% also outperformed the account average, confirming the format held attention. This is the highest-scoring post of the month — the combination of a strong curiosity hook, class education, and save-worthy format is the template to replicate.

Driven by share velocity at 2.4x the account average. High shares indicate the content tapped into a universal emotion or pain point the audience wanted to pass along — the strongest organic amplification signal available. Reach also over-indexed at 1.9x average.

Retention at 86.6% is the standout — viewers watched nearly the entire Reel, which is exceptional. Relatable, community-first content ("just because we voluntarily sign up for a 6am workout") holds attention because it mirrors the audience's own experience. High retention signals the hook delivered and the pacing kept people watching — a strong indicator this format resonates with the core community.