April 2026 Performance Report

Lift Stage · Month 15

DEFINE Oakley

@defineoakley High-Energy, Low-Impact Boutique Fitness in Oakley April 1–30, 2026 Managed by Emily

April was an account-defining month. A single Reel, 'Can you spot the difference (impossible edition),' broke through with 757,666 views, 22,320 shares, and 1,430 saves. The viral moment drove the largest follower-growth and engagement month on record.
New audience reached at scale. 169 new followers, 811,437 monthly views, and 22,441 total shares. The algorithm pushed DEFINE in front of audiences far outside the existing follower base. The challenge for May is converting a slice of that wave into bookings.
BOFU mechanics held under viral load. CTR (4.7%) and PCR (10.6%) stayed at Lift targets even with the influx of less-targeted traffic. Profile visits more than doubled. May is about converting the new audience, not chasing another viral hit.

Monthly Performance Score

9.1/10

Exceptional Month

▲ +0.9 vs Mar

4 Exceeding

6 On Track

0 Watch

Score Trend

7.4

Dec

7.3

Jan

7.2

Feb

8.2

Mar

9.1

Apr

Business Goals

Funnel Health Check

How April performance mapped to your three core business goals.

Top of Funnel

Drive New Audience Discovery & Brand Awareness

100%3 of 3 metrics on track or above

Views (811,437), Shares (22,441), and New Followers (169) all cleared Rise targets, driven by the April 7 viral Reel. The TOFU machine is working far beyond expectation. May focus: capitalize on the awareness wave, not assume it repeats.

Exceeding

Middle of Funnel

Build Trust & Deepen Community Connection

100%4 of 4 metrics on track or above

Saves (1,455), Comments (310), and Profile Visits (1,595) all blew past Lift targets. Retention held at 51% (within the 50–65% Lift range). The viral Reel earned attention; the next step is converting that engagement into class bookings.

Exceeding

Bottom of Funnel

Drive Class Bookings & New Member Sign-Ups

100%3 of 3 metrics on track

CTR (4.7%), Link Taps (75), and PCR (10.6%) all held inside Lift target ranges even with viral-traffic dilution. The conversion mechanics are working. May plan: a lead capture flow specifically built to capture the viral audience before they drift.

On Track

April 2026

Performance Breakdown

Every tracked metric for April, scored against your Lift Stage target ranges with month-over-month comparison.

Top of Funnel · Awareness

New FollowersOn Track

April169

Target Range100 – 270

▲ +267% vs. Mar

Strongest follower-acquisition month on record. The viral Reel did the heavy lifting; sustained at the Lift mid-range even after that single post.

SharesExceeding

April22,443

Target Range60 – 300

▲ +101913.6% vs. Mar

Driven almost entirely by the April 7 Reel (22,320 shares). One viral piece can reset the account average for an entire month.

Total ViewsExceeding

April811,437

Target Range40,000 – 150,000

▲ +1,185% vs. Mar

Over 5x the Lift ceiling. The algorithm pushed DEFINE in front of broad audiences. Quality of audience varies; conversion mechanics matter more than the count.

Middle of Funnel · Engagement

Profile VisitsOn Track

April1,595

Target Range300 – 2,000

▲ +124.6% vs. Mar

Profile visits more than doubled. The viral Reel sent qualified eyes to the bio; the work for May is making sure the bio + Linktree convert.

Retention %On Track

April51%

Target Range50% – 65%

▼ -21pp vs. Mar

Down from 72% in March, but still inside the Lift target range. Lower retention is expected when reach scales (broader audience watches less). Hold the line in May with tighter Reel hooks.

SavesExceeding

April1,455

Target Range80 – 400

▲ +24150.0% vs. Mar

Save volume on a different planet from prior months. The viral Reel drove 1,430 saves alone, signaling the content struck a deep nerve with the audience.

CommentsExceeding

April314

Target Range75 – 250

▲ +368.7% vs. Mar

Above Lift ceiling. The viral Reel sparked real conversation in the comments. May plan: respond fast to convert commenters into Profile Visits and bookings.

Bottom of Funnel · Conversion

CTROn Track

April4.7%

Target Range3% – 6%

▼ -31.9% vs. Mar

CTR softened slightly under viral-traffic dilution but stayed inside the Lift target range. Converting profile visitors at a healthy rate even with broader-audience traffic.

Link TapsOn Track

April75

Target Range30 – 180

▲ +53.1% vs. Mar

Link taps grew 53% MoM. The viral wave brought a meaningful subset of action-takers to the bio link. The May LinkTree should be optimized to convert this volume.

Profile Conversion RateOn Track

April10.6%

Target Range10% – 16%

▲ +63.1% vs. Mar

PCR climbed to 10.6%, just inside the Lift target range. New visitors are converting to followers at a healthy rate even with the dilution effect of viral reach.

Strategy Forward

Three moves for May, grounded in April data and the Q2 commitments we made together.

Doubling Down

Study the Viral Reel Format

Reach & Engagement · Awareness Goal

The April 7 Reel ('spot the difference') is the highest-leverage learning of the year. May plan: deconstruct the format into repeatable elements (humor + instructor relatability + simple visual gag), produce two variations on the same template, test against Reels with similar structure. The goal is not another viral hit; the goal is understanding what made this one work and applying it consistently.

Fixing

Set Realistic May Expectations & Hold the Funnel

Performance Floor · Account Health

Mean reversion is likely after a viral month. April baselines (97K monthly views, 180 saves) won't repeat naturally. May plan: set a realistic floor at the March baseline (~63K views, 6–15 saves) and treat anything above as upside. Score expectation for May: 7.5–8.0 range. Communicate the regression honestly when it lands so it doesn't read as failure.

Testing Next

Capture the Viral Audience Before It Drifts

Link Taps & Member Sign-Ups · Conversion Goal

Profile visits doubled in April. Link taps grew 53%. The wave of new visitors is the largest BOFU opportunity of the year. May plan: refresh the Linktree to lead with a first-class offer specifically for new viewers. Build a comment-trigger DM automation that sends class details to anyone who comments on the viral Reel. Priority is conversion velocity, not new content volume.

May CTA Plan

Next Month’s CTAs

The May call-to-action focus and the funnel-stage CTAs we’ll be deploying.

★ Primary May CTA

Drive Class Bookings from the Viral Audience

“Comment CLASS for our beginner-friendly first-class offer, or book directly via the link in bio.”

The viral Reel handed DEFINE a one-time wave of new audience. The single most important May move is converting that wave before they drift. Every May post should reference the first-class offer and make booking feel like the obvious next step for someone who just discovered the studio.

TOFU“Tag your gym friend who needs this energy.” · Share-driven awareness lift.
MOFU“Save this for class day inspiration.” · Save-prompted reference behavior.
BOFU“Book your first class · link in bio.” · The conversion handoff.

DEFINE Oakley

Funnel Health Check

Performance Breakdown

Top Posts of the Month

Strategy Forward

Next Month’s CTAs

Previous Monthly Reports