Up and Running

Just below the Spark floor. Steady community and event content is the path to consistent follower growth.

New followers up 9.4%. Translation: 9.4% more people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

Inside the Spark range, led by the 5K recap. Event and community posts are the share driver.

Shares down 39%. Translation: 39% fewer people sent your content to someone else. Shares put you in front of new audiences your posts wouldn't reach on their own.

Inside the Spark range, down from a strong April. A more consistent posting cadence steadies reach.

Views down 65%. Translation: your content reached 65% fewer screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Inside the Spark range. Steady traffic to the profile from event and product content.

Profile visits down 16%. Translation: 16% fewer people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

Just below the Spark floor. Short, single-idea Reels (fit tips, gear picks) are the lever to hold attention.

Retention came in at 32%. Translation: on average, people watched 32% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

Below the Spark floor. Gear guides and fit-tip carousels give shoppers a reason to bookmark.

Saves down 35%. Translation: 35% fewer people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

Below the Spark floor and down from April. One clear question per post is the simplest way to restart conversation.

Comments down 75%. Translation: 75% fewer people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Inside the Spark range and up from April. Bio visitors are tapping through at a healthy rate.

Click-through rate came in at 3.3%. Translation: of everyone who saw your link, 3.3% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Inside the Spark range. A small but steady stream of high-intent traffic to the shop and fittings.

Link taps up 17%. Translation: 17% more people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

Inside the Spark range and up from April. Profile visitors are converting to followers at a strong rate.

Profile conversion came in at 16.7%. Translation: 16.7% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.