Up and Running, May 2026 Performance Report

Business Goals

Goal Tracker

Your three funnel stages, scored as a weighted composite of the metrics in each. Metrics that predict real buyer behavior, like saves and click-through, carry more weight than raw reach.

Top of funnel · Awareness

Build Regional Brand Presence & Grow Wellness Partnership Visibility

45%

Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 45% this month. Views held inside the Spark range at 15,859 and shares stayed on track at 17, both softer than a strong April. New followers (35) ran just under the floor. The Free Your Sole 5K carried reach; a steadier posting cadence is the next lift.

Weighted score1.24/2.75

Middle of funnel · Engagement

Build Trust Through Expertise & Improve Customer Retention

27%

Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 27%, the lowest of the three. Profile visits held at 210, but comments (3), saves (13), and retention (32%) all ran below their Spark floors. The audience is arriving; the work is giving them reasons to comment, save, and stay.

Weighted score1.5/5.5

Bottom of funnel · Conversion

Drive E-Commerce Shop Traffic & In-Store Fit Bookings

60%

Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 60%, the strongest part of the funnel. Click-through rose to 3.3% and profile conversion reached 16.7%, both inside the Spark range and up from April, with link taps at 7. The conversion path strengthened month over month.

Weighted score3.0/5.0

May 2026

Performance Breakdown

Every tracked metric for May, scored against your Spark Stage target ranges with month-over-month comparison.

Top of Funnel · Awareness

New FollowersWatch

May35

Target Range40 – 90

▲ +9.4% vs. Apr

Just below the Spark floor. Steady community and event content is the path to consistent follower growth.

New followers up 9.4%. Translation: 9.4% more people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesOn Track

May17

Target Range15 – 60

▼ -39% vs. Apr

Inside the Spark range, led by the 5K recap. Event and community posts are the share driver.

Shares down 39%. Translation: 39% fewer people sent your content to someone else. Shares put you in front of new audiences your posts wouldn't reach on their own.

Total ViewsOn Track

May15,859

Target Range10,000 – 40,000

▼ -65% vs. Apr

Inside the Spark range, down from a strong April. A more consistent posting cadence steadies reach.

Views down 65%. Translation: your content reached 65% fewer screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of Funnel · Engagement

Profile VisitsOn Track

May210

Target Range50 – 500

▼ -16% vs. Apr

Inside the Spark range. Steady traffic to the profile from event and product content.

Profile visits down 16%. Translation: 16% fewer people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionWatch

May32%

Target Range35% – 50%

▲ +7pp vs. Apr

Just below the Spark floor. Short, single-idea Reels (fit tips, gear picks) are the lever to hold attention.

Retention came in at 32%. Translation: on average, people watched 32% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesWatch

May13

Target Range20 – 80

▼ -35% vs. Apr

Below the Spark floor. Gear guides and fit-tip carousels give shoppers a reason to bookmark.

Saves down 35%. Translation: 35% fewer people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsWatch

May3

Target Range15 – 75

▼ -75% vs. Apr

Below the Spark floor and down from April. One clear question per post is the simplest way to restart conversation.

Comments down 75%. Translation: 75% fewer people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of Funnel · Conversion

CTROn Track

May3.3%

Target Range3% – 8%

▲ +0.9pp vs. Apr

Inside the Spark range and up from April. Bio visitors are tapping through at a healthy rate.

Click-through rate came in at 3.3%. Translation: of everyone who saw your link, 3.3% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Link TapsOn Track

May7

Target Range5 – 40

▲ +17% vs. Apr

Inside the Spark range. A small but steady stream of high-intent traffic to the shop and fittings.

Link taps up 17%. Translation: 17% more people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCROn Track

May16.7%

Target Range10% – 18%

▲ +3.9pp vs. Apr

Inside the Spark range and up from April. Profile visitors are converting to followers at a strong rate.

Profile conversion came in at 16.7%. Translation: 16.7% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from what we can see on-platform to a conservative estimate of what it’s worth.

The funnel this month

15,859

people saw your content🎭 more than two sold-out Dayton Dragons games at Day Air Ballpark

210

tapped through to look closer🚶 a steady stream browsing the Oregon District on a Friday night

13

bookmarked content to reference later📌 13 pre-purchase bookmarks

7

tapped a bio link, the highest-intent signal we track👆 7 deliberate taps toward your shop and fitting booking

Conservative business estimate

Shop & fitting customer signal

1

estimated new shoe-fitting or gear customer signal

range: 1–2 depending on conversion

Timeline1–4 weeks

12-month value$180 estimated

typical range $120–$260 an expert shoe fitting plus a first gear purchase

These relationships compound over time. A well-fitted runner typically comes back for replacement shoes every few months, so a first fitting often becomes a $600 or more relationship over a couple of years. The 12-month signal above is your near-term expected return, with compounding value building from there.

How we got here

Shop & fitting: assumes a share of bio link taps head to the online shop and the fitting-booking link, new-customer conversion of 3–8% on a small but high-intent tap volume, and a typical first purchase (a fitting plus one gear item) inside the $120–$260 range.

The headline number is a midpoint. The range beneath it reflects the uncertainty in conversion rates and customer mix. These are directional, category-typical figures, so the midpoint is best read as a central approximation rather than a precise count.

Sources: running-specialty retail benchmarks, footwear ecommerce conversion data, sporting-goods customer retention.

This section was added retroactively when the Content-to-Business Impact framework launched in June 2026. It is calculated using the same methodology as your June report. This is a modeled estimate, not confirmed attribution, and the figures are category-typical benchmarks best read as midpoint approximations.

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼	Format▲▼	Caption▲▼	Views▲▼	Saves▲▼	Shares▲▼	Comments▲▼	Retention▲▼	Bio Link Taps▲▼	CTR▲▼	Post

Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

June Focus

What We Noticed + June Focus

Strategy adjustments happen at quarter-close with the full three-month picture, not month to month. What follows is what we’re paying attention to in June, not changes to your strategy.

What worked this month

The Free Your Sole 5K led the month

The 5K recap was the top post, driven by shares at 3.0x the account average. Community-event storytelling is clearly the strongest reach driver for the account.

Conversion stepped up

Click-through rose to 3.3% and profile conversion reached 16.7%, both up from April and inside the Spark range. The audience reaching your bio is converting well.

What we’re watching next

Conversation pulled back

Comments fell to 3 and saves to 13, both below their Spark floors. In June we’re watching whether one clear question per post restarts conversation.

Where our attention is in June

A steadier posting cadence

May reach dipped from a strong April on a lighter, less even posting month. In June our attention is on a consistent cadence to steady views and shares.

One clear question per post

We’re leaning into a single, easy-to-answer question on each post to rebuild comments, the simplest lever to restart conversation.

June Call-to-Action Plan

Next Month’s CTAs

One primary call to action for June, with three supporting CTAs across the funnel that feed it.

★ Primary CTA

Turn shop and fitting interest into booked fittings and orders

“Book your expert shoe fitting or shop the link in bio. We’ll help you find what actually works for your foot.”

Conversion is already the strongest part of the funnel. The priority into June is feeding that path with a clear, repeated route from post to fitting or shop.

This CTA is your monthly discussion point. Should we hold it or adjust based on the performance data above?

Supporting CTAs

Awareness“Tag a running buddy who needs new shoes.” · Widen reach through the run community.
Engagement“Save this fit tip for your next run.” · Build reference intent.
Conversion“Book a fitting, link in bio.” · The fitting handoff.

Up and Running