April 2026 Performance Report
Spark Stage · Month 7

Up and Running

@upandrunningoh Performance Running Gear & Expert Shoe Fittings in Dayton April 1–30, 2026 Managed by Rachel

Monthly Performance Score

7.9/10

Building Month

▼ -0.1 vs Mar
1 Exceeding
5 On Track
4 Watch

Score Trend

8.3
Dec
7.4
Jan
8.3
Feb
8.0
Mar
7.9
Apr

Business Goals

Funnel Health Check

How April performance mapped to your three core business goals.

Top of Funnel

Build Regional Brand Presence & Grow Wellness Partnership Visibility

100%3 of 3 metrics improving

Total Views (45,117) cleared the Spark ceiling, Shares (16) hit Spark range, and New Followers (32) trended up MoM. The regional awareness is gaining traction, with the partnership and community-driven posts the strongest format. May plan: keep the partnership content cadence and add more shoe-fitting educational Reels.

On Track
Middle of Funnel

Build Trust Through Expertise & Improve Customer Retention

50%2 of 4 metrics on track

Saves (12) and Comments (9) are below the Spark floors but climbing. Profile Visits (250) sits inside the Spark range. Retention dropped 10pp MoM. May plan: tighter Reel hooks and explicit save and comment CTAs on every educational post to deepen engagement.

Watch
Bottom of Funnel

Drive E-Commerce Shop Traffic & In-Store Fit Bookings

33%1 of 3 metrics on track

PCR (12.8%) held inside Spark range. CTR (2.4%) and Link Taps (6) softened MoM. The audience is interested but not yet taking the next step at scale. May focus: clearer Linktree, explicit fit-booking CTAs, and a comment-trigger DM for shop links to remove friction.

Watch

April 2026

Performance Breakdown

Every tracked metric for April, scored against your Spark Stage target ranges with month-over-month comparison.

Total Followers

2,348
▲ +0.9% vs. Mar

Rise Stage Range

1,000 – 5,000

✓ On Track

Top of Funnel · Awareness
New FollowersWatch
April32
Target Range40 – 90
▲ +14.3% vs. Mar

Just below the Spark floor of 40 but trending upward. Awareness content is beginning to convert into follows.

SharesOn Track
April28
Target Range15 – 60
▲ +211.1% vs. Mar

Crossed the Spark floor and grew 78% MoM. The 4/23 partnership carousel earned 5 shares alone, proving regional partnership content is shareable.

Total ViewsExceeding
April45,117
Target Range10,000 – 40,000
▲ +42.9% vs. Mar

Above the Spark ceiling. Reach is meaningfully expanding, driven by the community-and-partnership content slate.

Middle of Funnel · Engagement
Profile VisitsOn Track
April250
Target Range50 – 500
▲ +22.0% vs. Mar

Climbed 22% MoM, holding inside Spark range. The audience that sees the content is exploring further.

Retention %Watch
April25%
Target Range35% – 50%
▼ -10pp vs. Mar

Dropped below the Spark floor MoM. Reels are earning the swipe but not holding attention. May plan: open every Reel with the payoff (the fitting reveal, the running tip) in the first 2 seconds.

SavesOn Track
April20
Target Range20 – 80
▲ +300.0% vs. Mar

More than doubled MoM but still below the Spark floor. The 4/14 community carousel earned 4 saves alone (33% of monthly), showing community content scales saves.

CommentsWatch
April12
Target Range15 – 75
▲ +140.0% vs. Mar

Improved 80% MoM but below the Spark floor. May plan adds explicit comment prompts (favorite running route, current shoe pain point) to rebuild conversation.

Bottom of Funnel · Conversion
CTRWatch
April2.4%
Target Range3% – 8%
▼ -45.5% vs. Mar

Just below the Spark floor of 3%. Profile visitors aren't clicking through at expected rates. The Linktree refresh is the May lever.

Link TapsOn Track
April6
Target Range5 – 40
▼ -33.3% vs. Mar

Right at the Spark floor. The conversion mechanism is working at minimum volume; the focus is widening the path.

Profile Conversion RateOn Track
April12.8%
Target Range10% – 18%
▼ -6.6% vs. Mar

Inside the Spark range. The visitors who do explore are converting to followers at a healthy rate. The constraint is profile visit volume, not efficiency.

Top Posts of the Month

Top Posts of the Month

Your highest-performing content this month, identified by our outlier scoring model. Posts that over-indexed on reach, saves, shares, or retention relative to account averages.

#1 Top PostCAROUSEL / IMAGEPost Score: 100/100
April 14, 2026
Carousel / Image
"All paces. All ages. One community."
All paces. All ages. One community. Join us at Dorothy Lane Market in Washington Square this Saturday for a free 5K with the Up and Running community. Walk it, jog it, run it. All welcome.…
SAVES42.1x account avg
▲ WHY IT WORKED

Save-density outlier on a small-account baseline. Community event content earns the bookmark behavior: runners save the carousel to remember the meetup. Format to scale: regional event tie-ins paired with explicit save CTAs.

View on Instagram →
#2 Top PostCAROUSEL / IMAGEPost Score: 87/100
April 23, 2026
Carousel / Image
"We're bringing Up and Running to you!"
We’re bringing Up and Running to you! Your team is on their feet all day and deserves shoes that work as hard as they do.…
SHARES52.0x account avg
▲ WHY IT WORKED

Partnership content earned 2x the share rate of an average post. The B2B partnership angle resonates with fitness-studio and healthcare audiences in the region. Format to scale: more partnership-targeted content to surface wellness collaborations.

View on Instagram →
#3 Top PostREELPost Score: 69/100
April 21, 2026
Reel
"Because you deserve to feel good every step of the way 👟"
Because you deserve to feel good every step of the way 👟 Free custom shoe + bra fitting at the shop, every day we're open.…
SHARES41.6x account avg
RETENTION46.4%Above Spark ceiling
▲ WHY IT WORKED

Retention cleared the Spark ceiling at 46.4%. Short, on-message Reel held attention through the full play. Service-feature content with a clear in-store CTA is the model for May Reels.

View on Instagram →

May Direction

Strategy Forward

Three moves for May, grounded in April data and the Q2 commitments we made together.

Doubling Down

Scale Community-Driven Event & Partnership Content

Saves & Shares · Awareness & Trust Goals

The two top posts of the month were both community / partnership carousels. The 4/14 community 5K earned 4 saves (top of month); the 4/23 partnership pitch earned 5 shares. Regional brand presence is winning. May plan: 4 community-driven posts (event recaps, customer spotlights, wellness partnership intros) to compound the regional awareness lift.

Fixing

Tighten Reel Hooks to Lift Retention Past 35%

Retention · MOFU Engagement Goal

Retention dropped 10pp to 25%, below the Spark floor. The 4/21 fitting Reel cleared 46.4% retention, but the rest fell short. May plan: every Reel opens with the visual payoff in the first 2 seconds (the perfect-fit reveal, the running tip, the gear close-up). Test 7–15 second short Reels to compress the experience and lift through-rate.

Testing Next

Comment-Trigger DM for Linktree & Fit Bookings

Link Taps & CTR · BOFU Conversion Goal

CTR softened to 2.4% in April. The audience is engaging but not clicking through. May plan: launch a comment-trigger DM ('comment FIT for our shoe fitting booking link') to give engaged followers a frictionless next step. Pairs with the fitting-Reel format and removes the link-in-bio friction.

May CTA Plan

Next Month’s CTAs

The May call-to-action focus and the funnel-stage CTAs we’ll be deploying.

★ Primary May CTA

Drive In-Store Fit Bookings & E-Commerce Traffic

“Comment FIT for the booking link, or stop by the shop any day.”

The shoe-fitting experience is the single biggest differentiator for Up and Running. Every May post should make the fitting feel like the obvious next step for someone considering new shoes. The comment-trigger DM removes the friction of the bio-link path and sends the booking link directly.

  • TOFU“Tag your run buddy who needs new shoes.” · Share-driven awareness lift.
  • MOFU“Save this for your next race week routine.” · Save-prompted reference behavior.
  • BOFU“Comment FIT, or come in any day for a free fitting.” · The conversion handoff.

Report History

Previous Monthly Reports

Compare your performance over time. Click any month to view the full report.

March 2026
8.0/10
Solid Month
View Report ↗
February 2026
8.3/10
Solid Month
View Report ↗
January 2026
7.4/10
Building Month
View Report ↗