March 2026 Performance Report
Spark Stage · Month 9

Up & Running

@upandrunningoh Specialty Retail / Fitness March 1–30, 2026 Managed by Rachel

Monthly Performance Score

8.0/10

Progressing Month

▼ -0.1 vs Feb
0 Exceeding
6 On Track
4 Watch

Score Trend

7.7
Nov
8.3
Dec
7.4
Jan
8.3
Feb
8.0
Mar

Business Goals

Funnel Health Check

How March performance mapped to your three core business goals.

Top of Funnel

Drive Local Awareness & Community Growth

66%2 of 3 metrics on track

Views are above the Spark floor — content is reaching new audiences. New Followers and Shares are the gap to close in April.

On Track
Middle of Funnel

Build Community Trust & Local Authority

25%1 of 4 metrics on track

Human-first storytelling is driving strong engagement. April focus is converting that engagement into saves and profile visits.

Watch
Bottom of Funnel

Drive In-Store Visits & Event Registrations

66%2 of 3 metrics on track

Link Taps and Profile Visits are below target. Stronger CTAs tied to specific events will move these metrics in April.

On Track

March 2026

Performance Breakdown

Every tracked metric for March — scored against your Spark Stage target ranges with month-over-month comparison.

Total Followers

2,326
— Flat vs. Feb

Spark Stage Target Range

500 – 2,000

▲ Exceeding

Top of Funnel Awareness & Authority
New FollowersOn Track
March28
Target Range20 – 80
▲ 4% vs. Feb

Net new followers gained in March.

SharesWatch
March9
Target Range20 – 100
▼ 72% vs. Feb

Total shares across all content in March.

Total ViewsOn Track
March31,580
Target Range10,000 – 50,000
▼ 11% vs. Feb

Total video views across all content in March.

Middle of Funnel Engagement & Trust
Profile VisitsOn Track
March205
Target Range100 – 600
▼ 18% vs. Feb

Total profile visits from Instagram Insights.

Retention %Watch
March35.0%
Target Range40.0% – 55.0%
▲ 9% vs. Feb

Average % of each Reel watched before drop-off.

SavesWatch
March5
Target Range20 – 120
▲ 150% vs. Feb

Total saves across all content in March.

CommentsWatch
March5
Target Range20 – 80
▼ 58% vs. Feb

Total comments across all content in March.

Bottom of Funnel Consideration & Conversion
Click-Through RateOn Track
March4.4%
Target Range2.0% – 5.0%
▲ 83% vs. Feb

Link Taps ÷ Profile Visits × 100.

Link TapsWatch
March9
Target Range10 – 60
▲ 50% vs. Feb

Total bio link clicks from Instagram Insights.

Profile Conversion RateExceeding
March13.7%
Target Range6.0% – 12.0%
▲ 27% vs. Feb

New Followers ÷ Profile Visits × 100.

Top Posts of the Month

Top Posts of the Month

Your highest-performing content this month, identified by our outlier scoring model — posts that over-indexed on reach, saves, shares, or retention relative to account averages. Retention % shows how much of each Reel viewers watched on average — a key signal of content quality.

#1 Top PostREELPost Score: 100/100
March 18, 2026
Reel
"Woah woah woah. A custom shoe fitting isn’t just trying on shoes, it’s an analysis of how you move, what your feet need,..."
Woah woah woah. A custom shoe fitting isn’t just trying on shoes, it’s an analysis of how you move, what your feet need, and finding the shoe that actually works for your body. If you’re on your…
AVG RETENTION100.4%2.9x account avg
▲ WHY IT WORKED

Anchored by exceptional retention at 2.9x the account average. Viewers watched a disproportionate amount of this Reel, signaling the hook delivered on its promise and the pacing held attention throughout.

View on Instagram →
#2 Top PostCAROUSEL / IMAGEPost Score: 70/100
March 24, 2026
Carousel / Image
"From Customer to Store Manager and many roles in between. When Up and Running was getting ready to open, I had heard ab..."
From Customer to Store Manager and many roles in between. When Up and Running was getting ready to open, I had heard about this new business and thought to myself how much I would love to work…
TOTAL VIEWS12,7435.1x account avg
▲ WHY IT WORKED

A reach outlier at 5.1x the account's average views. The hook successfully broke content out of the core audience and into the wider algorithm — a strong signal to double down on this format and topic.

View on Instagram →
#3 Top PostCAROUSEL / IMAGEPost Score: 59/100
March 10, 2026
Carousel / Image
"Join us for one of our favorite events of the spring: The Free Your Sole 5k/10k! This scenic race through Woodland Ceme..."
Join us for one of our favorite events of the spring: The Free Your Sole 5k/10k! This scenic race through Woodland Cemetery features a hilly course, incredible views of Dayton, and a chance to…
SAVES11.6x account avg
SHARES21.5x account avg
▲ WHY IT WORKED

This post qualified on composite score — no single metric dominated, but saves and shares both came in above account average for a static post. The event-specific hook (Free Your Sole 5k/10k) gave the audience a clear reason to save it for reference and share it with running friends. Community-anchored content consistently earns disproportionate intent signals even when reach is modest.

View on Instagram →

April Direction

Strategy Adjustments

Three moves for April — grounded in March data.

Doubling Down

Scale team and community storytelling content

Views & Engagement · Community Goal

The top post this month was a team member story — the highest-performing format in Up and Running's history. More human-first content will sustain reach and deepen the local community connection.

Testing

Test event-preview and 'why we run' Reels to drive shares

Shares & New Followers · Awareness Goal

Shares (11) are below target. Event-led and community-values content activates the share reflex from the local running community — the core growth audience for Up and Running.

Fixing

Strengthen bio link and add explicit visit us CTAs

Link Taps & Profile Visits · Conversion Goal

Link Taps (6) and Profile Visits (249) are below Spark targets. A clearer bio link destination — tied to a specific event or product — combined with on-screen CTAs will move these metrics.

April CTA Plan

Next Month’s CTAs

Call-to-action strategy for April — aligned to your funnel and business goals.

★ Primary CTA

Drive In-Store Visits & Event Registrations

Type: Conversion CTA Mechanism: Link in Bio Primary KPI: Link Taps / CTR
"Come run with us — details in bio." or "Visit us this weekend."

Views are strong and community engagement is high. The opportunity is to convert that attention into in-store visits and event sign-ups. Name the specific event, name the date, make the next step obvious.

TOFU

Share CTA

"Tag a running buddy who needs to see this."

KPI: Shares · Caption tag prompt

MOFU

Save CTA

"Save this for your next race training plan."

KPI: Saves · On-screen text CTA

BOFU

Booking CTA

"Visit us in store — link in bio."

KPI: Link Taps / CTR · Link in bio

Report History

Previous Monthly Reports

Compare your performance over time — click any month to view the full report.

February 2026
8.3/10
Solid Month
View Report ↗
January 2026
7.4/10
Progressing Month
View Report ↗