Monthly Performance Score
Strong Month
▲ +0.3 vs. AprilYour score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.
Score Trend
Business Goals
How May performance mapped to your three core business goals.
Grow Digital Community & Drive Brand Discovery
Views held at 59,806 inside the Lift range, but new followers (97) and shares (51) ran just under target. The reach base is steady; shareable, discovery-driven content is the next lift.
WatchBuild Trust Through Education & Deepen Community Connection
Saves recovered to 110, comments held at 118, retention at 54%, and profile visits at 585. Engagement is healthy across the board, with saves the clear bright spot.
On TrackDrive E-Commerce Sales & In-Store Traffic
CTR (15.2%) and profile conversion (16.6%) both cleared Lift ceilings, with link taps at 89. The conversion engine is the strongest part of the account.
ExceedingMay 2026
Every tracked metric for May, scored against your Lift Stage target ranges with month-over-month comparison.
Just below the Lift floor. Reach was steady; discovery-first content (trends, education) is the lever to grow the audience.
New followers down 13%. Translation: 13% fewer people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.
Just below the Lift floor. Save-and-share formats like the SPF myth-buster are the path to wider distribution.
Shares down 47%. Translation: 47% fewer people sent your content to someone else. Shares put you in front of new audiences your posts wouldn't reach on their own.
Inside the Lift range and steady month over month. A reliable reach base.
Views up 0.4%. Translation: your content reached 0.4% more screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.
Inside the Lift range. Steady, deliberate traffic to the profile.
Profile visits down 26%. Translation: 26% fewer people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.
Inside the Lift range. Tutorial-style Reels held attention well.
Retention came in at 54%. Translation: on average, people watched 54% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.
Recovered into the Lift range, up 53% from April. The how-to and education posts earned real bookmark behavior.
Saves up 53%. Translation: 53% more people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.
Inside the Lift range. An engaged, conversational audience.
Comments down 32%. Translation: 32% fewer people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.
Above the Lift ceiling. Bio visitors are tapping through to shop at an excellent rate.
Click-through rate came in at 15.2%. Translation: of everyone who saw your link, 15.2% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.
Inside the Lift range. Steady high-intent traffic to the site and in-store offers.
Link taps up 11%. Translation: 11% more people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.
Above the Lift ceiling. Profile visitors are converting to followers at a top-of-range rate.
Profile conversion came in at 16.6%. Translation: 16.6% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.
Top Posts of the Month
Your highest-performing content this month, identified by our outlier scoring model. Posts that over-indexed on reach, saves, shares, or retention relative to account averages.
"French pin, two ways."
Powered by save density at 3.9x the account average. Saves this high signal that viewers found the content worth returning to, a strong signal of buyer intent. Shares also over-indexed at 1.8x average, compounding the reach effect.
"Your SPF is not doing what you think it’s doing. 👀☀️"
Powered by save density at 1.9x the account average. Saves this high signal that viewers found the content worth returning to, a strong signal of buyer intent. Reach also over-indexed at 1.8x average.
"Your summer glow-up just got 20% off. 🤍"
Driven by share velocity at 3.0x the account average. High shares indicate the content tapped into a universal emotion or pain point the audience wanted to pass along, the strongest organic amplification signal available.
June Direction
Three moves for June, grounded in May data.
Doubling Down
Scale the Save-Worthy Education
Saves & Conversion · Engagement Goal
Fixing
Widen the Top of the Funnel
New Followers & Shares · Awareness Goal
Testing Next
Promo-to-Purchase Funnel
Link Taps & Sales · Conversion Goal
June CTA Plan
The June call-to-action focus and the funnel-stage CTAs we’ll be deploying.
★ Primary June CTA
Turn Strong Conversion Into Repeat Sales
Conversion metrics are already at the top of the range. The priority into June is feeding that engine with wider reach and a clean path from post to purchase.
Report History
Compare your performance over time. Click any month to view the full report.