Launch Party, May 2026 Performance Report

Business Goals

Goal Tracker

Your three funnel stages, scored as a weighted composite of the metrics in each. Metrics that predict real buyer behavior, like saves and click-through, carry more weight than raw reach.

Top of funnel · Awareness

Grow Digital Community & Drive Brand Discovery

35%

Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 35%, the softest of the three. Views held at 59,806 inside the Lift range, but new followers (97) and shares (51) ran just under target. The reach base is steady; shareable, discovery-driven content is the next lift.

Weighted score0.96/2.75

Middle of funnel · Engagement

Build Trust Through Education & Deepen Community Connection

60%

Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 60%. Saves recovered 53% to 110, comments held at 118, retention at 54%, and profile visits at 585. Engagement is healthy across the board, with saves the clear bright spot.

Weighted score3.3/5.5

Bottom of funnel · Conversion

Drive E-Commerce Sales & In-Store Traffic

88%

Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 88%, the strongest part of the funnel. Click-through (15.2%) and profile conversion (16.6%) both cleared Lift ceilings, with link taps at 89. The conversion engine is the strongest part of the account.

Weighted score4.4/5.0

May 2026

Performance Breakdown

Every tracked metric for May, scored against your Lift Stage target ranges with month-over-month comparison.

Top of Funnel · Awareness

New FollowersWatch

May97

Target Range100 – 270

▼ -13% vs. Apr

Just below the Lift floor. Reach was steady; discovery-first content (trends, education) is the lever to grow the audience.

New followers down 13%. Translation: 13% fewer people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesWatch

May51

Target Range60 – 300

▼ -47% vs. Apr

Just below the Lift floor. Save-and-share formats like the SPF myth-buster are the path to wider distribution.

Shares down 47%. Translation: 47% fewer people sent your content to someone else. Shares put you in front of new audiences your posts wouldn't reach on their own.

Total ViewsOn Track

May59,806

Target Range40,000 – 150,000

▲ +0.4% vs. Apr

Inside the Lift range and steady month over month. A reliable reach base.

Views up 0.4%. Translation: your content reached 0.4% more screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of Funnel · Engagement

Profile VisitsOn Track

May585

Target Range300 – 2,000

▼ -26% vs. Apr

Inside the Lift range. Steady, deliberate traffic to the profile.

Profile visits down 26%. Translation: 26% fewer people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionOn Track

May54%

Target Range50% – 65%

▬ 0pp vs. Apr

Inside the Lift range. Tutorial-style Reels held attention well.

Retention came in at 54%. Translation: on average, people watched 54% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesOn Track

May110

Target Range80 – 400

▲ +53% vs. Apr

Recovered into the Lift range, up 53% from April. The how-to and education posts earned real bookmark behavior.

Saves up 53%. Translation: 53% more people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsOn Track

May118

Target Range75 – 250

▼ -32% vs. Apr

Inside the Lift range. An engaged, conversational audience.

Comments down 32%. Translation: 32% fewer people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of Funnel · Conversion

CTRExceeding

May15.2%

Target Range3% – 6%

▲ +5.1pp vs. Apr

Above the Lift ceiling. Bio visitors are tapping through to shop at an excellent rate.

Click-through rate came in at 15.2%. Translation: of everyone who saw your link, 15.2% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Link TapsOn Track

May89

Target Range30 – 180

▲ +11% vs. Apr

Inside the Lift range. Steady high-intent traffic to the site and in-store offers.

Link taps up 11%. Translation: 11% more people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCRExceeding

May16.6%

Target Range10% – 16%

▲ +2.5pp vs. Apr

Above the Lift ceiling. Profile visitors are converting to followers at a top-of-range rate.

Profile conversion came in at 16.6%. Translation: 16.6% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from what we can see on-platform to a conservative estimate of what it’s worth.

The funnel this month

59,806

people saw your content🎭 more than two sold-out TQL Stadium crowds

585

tapped through to look closer🚶 a bustling First Friday crowd in Over-the-Rhine

110

bookmarked content to reference later📌 110 pre-purchase bookmarks

89

tapped a bio link, the highest-intent signal we track👆 89 deliberate taps toward your shop and OTR storefront

Conservative business estimate

Beauty customer signal

2

estimated new beauty and makeup customer signal

range: 2–4 depending on conversion

Timeline1–3 weeks

12-month value$520 estimated

typical range $320–$820 new customers via the online shop and OTR storefront

These relationships compound over time. A happy indie-beauty customer tends to restock and explore new brands, so a first order often becomes a $300 or more relationship across a year. The 12-month signal above is your near-term expected return, with compounding value building from there.

How we got here

Beauty customer: assumes a share of bio link taps head to the online shop and OTR storefront, new-customer conversion of 2–5% on a strong-converting audience (click-through and profile conversion both cleared Lift ceilings this month), and a typical first-year beauty customer value inside the $160–$410 range with repeat.

The headline number is a midpoint. The range beneath it reflects the uncertainty in conversion rates and customer mix. These are directional, category-typical figures, so the midpoint is best read as a central approximation rather than a precise count.

Sources: indie beauty retail benchmarks, clean-beauty ecommerce conversion data, cosmetics customer retention.

This section was added retroactively when the Content-to-Business Impact framework launched in June 2026. It is calculated using the same methodology as your June report. This is a modeled estimate, not confirmed attribution, and the figures are category-typical benchmarks best read as midpoint approximations.

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼	Format▲▼	Caption▲▼	Views▲▼	Saves▲▼	Shares▲▼	Comments▲▼	Retention▲▼	Bio Link Taps▲▼	CTR▲▼	Post

Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

June Focus

What We Noticed + June Focus

Strategy adjustments happen at quarter-close with the full three-month picture, not month to month. What follows is what we’re paying attention to in June, not changes to your strategy.

What worked this month

Conversion is the account’s strength

Click-through (15.2%) and profile conversion (16.6%) both cleared Lift ceilings, with link taps at 89. The conversion engine is the strongest part of the account.

Saves recovered

Saves jumped 53% to 110, well inside the Lift range. Save-worthy education and product content is landing.

What we’re watching next

Reach and shares to rebuild

New followers (97) and shares (51) ran just under target. In June we’re watching whether discovery-driven, shareable content widens the top of the funnel.

Where our attention is in June

Next Month’s CTAs

One primary call to action for June, with three supporting CTAs across the funnel that feed it.

★ Primary CTA

Turn strong conversion into shop orders and store visits

“Shop the link in bio or come see us in OTR. The pieces you’ve been saving are ready when you are.”

Conversion is already clearing ceilings. The priority into June is feeding that path with a clear, repeated route from post to shop or storefront.

This CTA is your monthly discussion point. Should we hold it or adjust based on the performance data above?

Supporting CTAs

Awareness“Tag your clean-beauty ride-or-die.” · Widen reach and discovery.
Engagement“Save this for your next order.” · Build reference intent.
Conversion“Shop the drop, link in bio.” · The purchase handoff.

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