March 2026 Performance Report
Lift Stage · Month 19

Launch Party

@shoplaunchparty Indie Beauty Retail March 1–30, 2026 Managed by Riley

Monthly Performance Score

7.5/10

Building Month

▲ +0.2 vs Feb
1 Exceeding
4 On Track
5 Watch

Score Trend

7.9
Oct
8.9
Nov
9.1
Dec
7.5
Jan
7.7
Feb
7.5
Mar

Business Goals

Funnel Health Check

How March performance mapped to your three core business goals.

Top of Funnel

Drive New Audience Discovery & Brand Awareness

33%1 of 3 metrics on track

Views are on track — content is reaching new audiences. New Followers and Shares are the gap to close in April to convert that reach into growth.

Watch
Middle of Funnel

Build Community & Brand Loyalty

50%2 of 4 metrics on track

Comments are the strongest signal this month — the audience is actively engaging. April focus is converting that engagement into saves and shares.

On Track
Bottom of Funnel

Drive In-Store Visits & Online Sales

66%2 of 3 metrics on track

CTR and Link Taps are on track. The opportunity is to increase the volume of BOFU-intent content to push more viewers to the purchase decision.

On Track

March 2026

Performance Breakdown

Every tracked metric for March — scored against your Lift Stage target ranges with month-over-month comparison.

Total Followers

5,410
— Flat vs. Feb

Lift Stage Target Range

1,000 – 5,000

▲ Exceeding

Top of Funnel Awareness & Authority
New FollowersWatch
March66
Target Range100 – 270
▼ 4% vs. Feb

Net new followers gained in March.

SharesWatch
March41
Target Range60 – 300
▼ 25% vs. Feb

Total shares across all content in March.

Total ViewsOn Track
March53,347
Target Range40,000 – 150,000
▼ 30% vs. Feb

Total video views across all content in March.

Middle of Funnel Engagement & Trust
Profile VisitsOn Track
March717
Target Range300 – 2,000
▲ 15% vs. Feb

Total profile visits from Instagram Insights.

Retention %Watch
March32.0%
Target Range50.0% – 65.0%
▼ 26% vs. Feb

Average % of each Reel watched before drop-off.

SavesWatch
March45
Target Range80 – 400
▼ 8% vs. Feb

Total saves across all content in March.

CommentsOn Track
March145
Target Range75 – 250
▲ 54% vs. Feb

Total comments across all content in March.

Bottom of Funnel Consideration & Conversion
Click-Through RateExceeding
March12.0%
Target Range3.0% – 6.0%
▼ 21% vs. Feb

Link Taps ÷ Profile Visits × 100.

Link TapsOn Track
March86
Target Range30 – 180
▼ 9% vs. Feb

Total bio link clicks from Instagram Insights.

Profile Conversion RateWatch
March9.2%
Target Range10.0% – 16.0%
▼ 17% vs. Feb

New Followers ÷ Profile Visits × 100.

Top Posts of the Month

Top Posts of the Month

Your highest-performing content this month, identified by our outlier scoring model — posts that over-indexed on reach, saves, shares, or retention relative to account averages. Retention % shows how much of each Reel viewers watched on average — a key signal of content quality.

#1 Top PostREELPost Score: 100/100
March 17, 2026
Reel
"We’re a girl’s girl. 🩷 Whatever you need, we’ve got you. Moving on is hard, but it’s also the perfect excuse to switch..."
We’re a girl’s girl. 🩷 Whatever you need, we’ve got you. Moving on is hard, but it’s also the perfect excuse to switch up your signature scent. Whether you’re stepping into your single season,…
SHARES143.8x account avg
TOTAL VIEWS4,2182.2x account avg
AVG RETENTION76.1%2.1x account avg
▲ WHY IT WORKED

Driven by share velocity at 3.8x the account average. High shares indicate the content tapped into a universal emotion or pain point the audience wanted to pass along — the strongest organic amplification signal available. Reach also over-indexed at 2.2x average.

View on Instagram →
#2 Top PostCAROUSEL / IMAGEPost Score: 100/100
March 3, 2026
Carousel / Image
"Experiencing burnout? Reset with us. If your brain feels like 27 tabs are open, this is your sign to take a Reset Day...."
Experiencing burnout? Reset with us. If your brain feels like 27 tabs are open, this is your sign to take a Reset Day. Here’s the vibe: Hair treatment Everything shower Journal + reflect…
SHARES92.5x account avg
SAVES52.0x account avg
▲ WHY IT WORKED

Driven by share velocity at 2.5x the account average. High shares indicate the content tapped into a universal emotion or pain point the audience wanted to pass along — the strongest organic amplification signal available. Saves also over-indexed at 2.0x average — a dual signal of reach and intent.

View on Instagram →
#3 Top PostREELPost Score: 84/100
March 22, 2026
Reel
"Skincare first, then makeup. Every look starts with intention. Hydrated, prepped skin that feels as good as it looks. T..."
Skincare first, then makeup. Every look starts with intention. Hydrated, prepped skin that feels as good as it looks. Then comes the fun part! Complexion that still looks like skin, blush that…
SAVES52.0x account avg
▲ WHY IT WORKED

Powered by save density at 2.0x the account average. Saves this high signal that viewers found the content worth returning to — a strong indicator of consideration-stage intent and educational value.

View on Instagram →

April Direction

Strategy Adjustments

Three moves for April — grounded in March data.

Doubling Down

Scale community and personality-led content

Views & Comments · Awareness Goal

The top posts this month were community-first formats that drove the highest comment counts of the year. More content in this lane will sustain reach and deepen engagement.

Testing

Test gift guide and styling tip Reels to drive shares

Shares & New Followers · Awareness Goal

Shares (50) are below target. Gift guide and styling tip formats are highly shareable in the indie beauty retail space — they answer a question the audience is already asking.

Fixing

Add explicit save CTAs to educational and product content

Saves · Community Goal

Saves (37) are below the Lift floor. Practical content — product breakdowns, how-to styling — with an on-screen 'save this' CTA is the fastest path to moving this metric.

April CTA Plan

Next Month’s CTAs

Call-to-action strategy for April — aligned to your funnel and business goals.

★ Primary CTA

Drive In-Store Visits & Online Sales

Type: Conversion CTA Mechanism: Link in Bio Primary KPI: Link Taps / CTR
"Shop the drop — link in bio." or "Come see us in store this weekend."

Views are strong and comments are climbing. The opportunity is to convert that attention into action — both online and in-store. Name the specific product, name the location, remove every step between interest and purchase.

TOFU

Share CTA

"Tag a friend who needs this in their life."

KPI: Shares · Caption tag prompt

MOFU

Save CTA

"Save this for your next shopping trip."

KPI: Saves · On-screen text CTA

BOFU

Booking CTA

"Shop now — link in bio."

KPI: Link Taps / CTR · Link in bio

Report History

Previous Monthly Reports

Compare your performance over time — click any month to view the full report.

February 2026
7.7/10
Building Month
View Report ↗
January 2026
7.5/10
Building Month
View Report ↗