Launch Party
February 2026

↑ 3 vs. Jan (5,370)

Follower count is stable within the Lift range. Net growth of 3 followers reflects the lower reach month — follower growth is a downstream output of reach, not an independent lever.

↓ 628 vs. Jan (1,451)

Below the 1,500 floor. January’s 1,451 was elevated by the holiday content cycle. The Feb 3 Reel (5,349 views) confirms the distribution capability exists — the constraint is hook consistency across all posts. Every Reel needs a curiosity-gap or identity-challenge hook in the first 2 seconds.

↓ 13 vs. Jan (82)

Below the 100 floor. New followers scale with reach — the pullback here is proportional to the lower reach month. The fix is reach volume, not content quality.

↑ 16 vs. Jan (45)

Watch — just below the 60 floor at 55. The Feb 26 Opinion Reel drove the majority of shares, confirming that strong POV content is the shares engine. Consistent opinion-led content is the path to clearing the 60 floor.

↓ 31,087 vs. Jan (106,849)

Within the Lift range but toward the lower end. The pullback from January is proportional to the lower reach and fewer high-performing hooks. The Feb 3 Reel alone accounted for 7% of total views — hook quality drives disproportionate view concentration.

↓ 307 vs. Jan (928)

On Track within the 300–2,000 Lift range. Profile Visits scales with reach — the pullback from January’s 928 is proportional to the lower reach month. CTR at 15.1% confirms the content-to-profile conversion path is working. The constraint is reach volume, not conversion quality.

↑ 0.54s vs. Jan (6.56s)

On Track within the Lift range and improving MoM. Watch Time at 7.1s confirms content is holding attention at a higher rate than January. The Feb 1 Blush Placement Reel and Feb 3 Curiosity-Gap Reel both showed strong per-view watch time — scaling those formats is the path to crossing the 10s ceiling.

→ flat vs. Jan (44%)

Retention held flat at 43% (vs. 44% in January). The 50% floor remains the target. Stronger hooks in the first 2 seconds are the primary lever for improving retention — if viewers don’t stop scrolling, they don’t watch.

↓ 4 vs. Jan (50)

Below the 80 floor. Saves are driven by utility content — carousels with product recommendations, styling guides, and reference-worthy lists. The #1 post (Feb 3 Curiosity-Gap Reel) drove 7 saves and the #3 Opinion Reel drove 7 saves, confirming that strong-hook content pulls saves. Consistent utility Carousels with explicit save CTAs are the path to crossing the 80 floor.

↑ 4 vs. Jan (118)

On Track within the Lift range. Comments improved slightly MoM. The Feb 10 Valentine’s Reel drove 24 comments — the highest of the month — confirming that timely, community-relevant content is the comments driver. Pairing opinion-led hooks with explicit question CTAs is the format to scale.

↑ 1.02pts vs. Jan (14.12%)

Profile Visits ÷ Total Followers. At 15.1%, CTR is 2.5x the Lift ceiling. The content-to-profile conversion path is strengthening month over month. This is the account’s most consistent signal of content quality and audience intent.

↓ 37 vs. Jan (131)

On Track within the Lift range. The bio link strategy is working — consistent shop traffic even in a lower-reach month. The decline from January’s 131 is proportional to the reach pullback.

↑ 2.27pts vs. Jan (8.84%)

Profile Visits ÷ Avg Reach/Day. Recovered to 11.1% — back inside the Lift target range after January’s 8.84% dip. The profile-to-link conversion path is intact and improving.