MEAS Active, May 2026 Performance Report

Business Goals

Goal Tracker

Your three funnel stages, scored as a weighted composite of the metrics in each. Metrics that predict real buyer behavior, like saves and click-through, carry more weight than raw reach.

Top of funnel · Awareness

Grow New Audience & Build Brand Identity Around the MEAS Mission

35%

Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 35%. Views grew 30% to 54,362 and new followers nearly doubled to 91 on the grand-opening push, while shares (34) stayed light. The launch widened reach; shareable content is the next lever.

Weighted score0.96/2.75

Middle of funnel · Engagement

Nurture Community & Convert Followers into Email Subscribers

35%

Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 35%. Comments (111) and profile visits (793) held strong, while saves (27) and retention (48%) ran below target. The community is showing up; deeper, save-worthy content is the build.

Weighted score1.93/5.5

Bottom of funnel · Conversion

Drive E-Commerce Shop Traffic & Email List Sign-Ups

76%

Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 76%, the strongest part of the funnel. Click-through cleared the Lift ceiling at 16.9%, link taps held at 134, and profile conversion recovered to 11.5%. The conversion path is the funnel’s strength.

Weighted score3.8/5.0

May 2026

Performance Breakdown

Every tracked metric for May, scored against your Lift Stage target ranges with month-over-month comparison.

Top of Funnel · Awareness

New FollowersWatch

May91

Target Range100 – 270

▲ +107% vs. Apr

Nearly doubled from April on the grand-opening push. Just under the Lift floor, with clear upward momentum.

New followers up 107%. Translation: 107% more people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesWatch

May34

Target Range60 – 300

▼ -41% vs. Apr

Below the Lift floor. Mission-driven and community content (the MEAS story) is the lever to lift shares.

Shares down 41%. Translation: 41% fewer people sent your content to someone else. Shares put you in front of new audiences your posts wouldn't reach on their own.

Total ViewsOn Track

May54,362

Target Range40,000 – 150,000

▲ +30% vs. Apr

Up 30% month over month and inside the Lift range. The grand-opening content widened reach.

Views up 30%. Translation: your content reached 30% more screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of Funnel · Engagement

Profile VisitsOn Track

May793

Target Range300 – 2,000

▲ +19% vs. Apr

Inside the Lift range. The opening events sent deliberate traffic to the profile.

Profile visits up 19%. Translation: 19% more people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionWatch

May48%

Target Range50% – 65%

▼ -2pp vs. Apr

Just below the Lift floor. The high-retention founder Reel (94.5%) shows the path: personal, direct-to-camera storytelling.

Retention came in at 48%. Translation: on average, people watched 48% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesWatch

May27

Target Range80 – 400

▲ +50% vs. Apr

Below the Lift floor. Product-detail and styling content gives shoppers a reason to bookmark.

Saves up 50%. Translation: 50% more people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsOn Track

May111

Target Range75 – 250

▲ +3.7% vs. Apr

Inside the Lift range. The grand-opening and mission posts sparked real conversation.

Comments up 3.7%. Translation: 3.7% more people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of Funnel · Conversion

CTRExceeding

May16.9%

Target Range3% – 6%

▼ -5.4pp vs. Apr

Above the Lift ceiling. Bio visitors are tapping through to the shop and email list at an excellent rate.

Click-through rate came in at 16.9%. Translation: of everyone who saw your link, 16.9% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Link TapsOn Track

May134

Target Range30 – 180

▼ -10% vs. Apr

Strong and inside the Lift range. Steady high-intent traffic during the opening push.

Link taps down 10%. Translation: 10% fewer people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCROn Track

May11.5%

Target Range10% – 16%

▲ +4.9pp vs. Apr

Recovered into the Lift range, up from 6.6% in April. New visitors are converting to followers at a healthy rate.

Profile conversion came in at 11.5%. Translation: 11.5% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from what we can see on-platform to a conservative estimate of what it’s worth.

The funnel this month

54,362

people saw your content🎭 more than two sold-out TQL Stadium crowds

793

tapped through to look closer🚶 a full Saturday crowd at Findlay Market

27

bookmarked content to reference later📌 27 pre-purchase bookmarks

134

tapped a bio link, the highest-intent signal we track👆 134 deliberate taps toward your shop and email list

Conservative business estimate

Activewear customer signal

2

estimated new activewear customer signal

range: 2–4 depending on conversion

Timeline1–3 weeks

12-month value$640 estimated

typical range $380–$980 new customers via the online shop during the launch window

These relationships compound over time. An activewear customer who connects with the mission tends to come back each season, so a first order often becomes a $400 or more relationship across a year. The 12-month signal above is your near-term expected return, with compounding value building from there.

How we got here

Activewear customer: assumes a share of bio link taps head to the online shop and email signup, new-customer conversion of 2–5% on grand-opening launch demand, and a typical first-year activewear customer value inside the $190–$490 range with seasonal repeat.

The headline number is a midpoint. The range beneath it reflects the uncertainty in conversion rates and customer mix. These are directional, category-typical figures, so the midpoint is best read as a central approximation rather than a precise count.

Sources: activewear ecommerce benchmarks, DTC apparel conversion data, athleisure customer retention.

This section was added retroactively when the Content-to-Business Impact framework launched in June 2026. It is calculated using the same methodology as your June report. This is a modeled estimate, not confirmed attribution, and the figures are category-typical benchmarks best read as midpoint approximations.

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼	Format▲▼	Caption▲▼	Views▲▼	Saves▲▼	Shares▲▼	Comments▲▼	Retention▲▼	Bio Link Taps▲▼	CTR▲▼	Post

Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

June Focus

What We Noticed + June Focus

Strategy adjustments happen at quarter-close with the full three-month picture, not month to month. What follows is what we’re paying attention to in June, not changes to your strategy.

What worked this month

The grand opening pushed real momentum

New followers more than doubled (+107%), views grew 30%, and saves rose 50%. The launch widened reach and pulled in a fresh audience.

Conversion held strong

Click-through cleared the Lift ceiling at 16.9% and link taps stayed high at 134. The launch traffic converted well.

What we’re watching next

Shares and the save layer

Shares (34) and saves (27) both ran below their Lift floors. In June we’re watching whether shareable, save-worthy content deepens the engagement layer the launch opened.

Where our attention is in June

Turn launch reach into shares

The grand opening widened the audience; now the work is content they pass along. In June our attention is on shareable formats that keep reach climbing.

Build the save layer

Saves sit below the floor. We’re leaning into save-worthy content (styling guides, mission stories) to give the new audience reasons to bookmark.

June Call-to-Action Plan

Next Month’s CTAs

One primary call to action for June, with three supporting CTAs across the funnel that feed it.

★ Primary CTA

Turn launch attention into shop orders and email signups

“Shop the collection or join the email list, link in bio. Be first to every drop and the story behind it.”

The grand opening brought a fresh audience and strong conversion. The priority into June is converting that attention into orders and a growing email list.

This CTA is your monthly discussion point. Should we hold it or adjust based on the performance data above?

Supporting CTAs

Awareness“Tag someone who’d wear the mission.” · Widen reach past the launch window.
Engagement“Save this for your next fit.” · Build reference intent.
Conversion“Shop the collection, link in bio.” · The purchase handoff.

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