Monthly Performance Score
Solid Month
▲ +0.3 vs. AprilYour score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.
Score Trend
Business Goals
How May performance mapped to your three core business goals.
Grow New Audience & Build Brand Identity Around the MEAS Mission
Views grew 30% to 54,362 and new followers nearly doubled to 91. Shares (34) stayed light. The grand-opening push widened reach; shareable content is the next lever.
WatchNurture Community & Convert Followers into Email Subscribers
Comments (111) and profile visits (793) held strong, while saves (27) and retention (48%) ran below target. The community is showing up; deeper, save-worthy content is the build.
On TrackDrive E-Commerce Shop Traffic & Email List Sign-Ups
CTR cleared the Lift ceiling at 16.9%, link taps held at 134, and profile conversion recovered to 11.5%. The conversion path is the funnel's strength.
On TrackMay 2026
Every tracked metric for May, scored against your Lift Stage target ranges with month-over-month comparison.
Nearly doubled from April on the grand-opening push. Just under the Lift floor, with clear upward momentum.
New followers up 107%. Translation: 107% more people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.
Below the Lift floor. Mission-driven and community content (the MEAS story) is the lever to lift shares.
Shares down 41%. Translation: 41% fewer people sent your content to someone else. Shares put you in front of new audiences your posts wouldn't reach on their own.
Up 30% month over month and inside the Lift range. The grand-opening content widened reach.
Views up 30%. Translation: your content reached 30% more screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.
Inside the Lift range. The opening events sent deliberate traffic to the profile.
Profile visits up 19%. Translation: 19% more people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.
Just below the Lift floor. The high-retention founder Reel (94.5%) shows the path: personal, direct-to-camera storytelling.
Retention came in at 48%. Translation: on average, people watched 48% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.
Below the Lift floor. Product-detail and styling content gives shoppers a reason to bookmark.
Saves up 50%. Translation: 50% more people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.
Inside the Lift range. The grand-opening and mission posts sparked real conversation.
Comments up 3.7%. Translation: 3.7% more people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.
Above the Lift ceiling. Bio visitors are tapping through to the shop and email list at an excellent rate.
Click-through rate came in at 16.9%. Translation: of everyone who saw your link, 16.9% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.
Strong and inside the Lift range. Steady high-intent traffic during the opening push.
Link taps down 10%. Translation: 10% fewer people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.
Recovered into the Lift range, up from 6.6% in April. New visitors are converting to followers at a healthy rate.
Profile conversion came in at 11.5%. Translation: 11.5% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.
Top Posts of the Month
Your highest-performing content this month, identified by our outlier scoring model. Posts that over-indexed on reach, saves, shares, or retention relative to account averages.
"Babes, we’re home. 🏠"
Driven by share velocity at 2.9x the account average. High shares indicate the content tapped into a universal emotion or pain point the audience wanted to pass along, the strongest organic amplification signal available.
"Ever wonder what MEAS actually stands for? 👀"
Driven by share velocity at 2.5x the account average. High shares indicate the content tapped into a universal emotion or pain point the audience wanted to pass along, the strongest organic amplification signal available.
"I am grabbing you by the shoulders and telling you RIGHT NOW 🙌"
Anchored by exceptional retention at 2.0x the account average. Viewers watched a disproportionate amount of this Reel, signaling the hook delivered on its promise and the pacing held attention throughout. Saves also over-indexed at 1.5x average, a dual signal of reach and intent.
June Direction
Three moves for June, grounded in May data.
Doubling Down
Ride the Founder-Story Format
Retention & Saves · Engagement Goal
Fixing
Build the Save Habit
Saves · Engagement Goal
Testing Next
Convert the Opening Audience to Email
Link Taps & Sign-Ups · Conversion Goal
June CTA Plan
The June call-to-action focus and the funnel-stage CTAs we’ll be deploying.
★ Primary June CTA
Convert the Grand-Opening Wave Into Email and Sales
The opening month delivered reach and strong conversion. The priority now is capturing that audience on the email list and turning interest into repeat shop traffic.
Report History
Compare your performance over time. Click any month to view the full report.