April 2026 Performance Report
Lift Stage · Month 12

MEAS Active

@meas_active Fashion-Forward Performance Activewear with a Mission April 1–30, 2026 Managed by Riley

Monthly Performance Score

7.9/10

Building Month

▲ +0.0 vs Mar
1 Exceeding
5 On Track
4 Watch

Score Trend

7.4
Dec
9.0
Jan
7.1
Feb
7.9
Mar
7.9
Apr

Business Goals

Funnel Health Check

How April performance mapped to your three core business goals.

Top of Funnel

Grow New Audience & Build Brand Identity Around the MEAS Mission

33%1 of 3 metrics on track

New Followers (44) and Shares (37) are below Lift floors and softened MoM. Total Views (41,809) sits just inside the Lift range. May plan: refresh the discovery content slate with more of the brand-mission storytelling that drove the 4/28 house tour Reel.

Watch
Middle of Funnel

Nurture Community & Convert Followers into Email Subscribers

50%2 of 4 metrics on track

Retention crossed the Lift floor at 50% and Comments held inside Lift range at 76. Saves (12) and Profile Visits (667) softened. May plan: more emotional-resonance content tied to the MEAS mission (the format that drove April's top post) plus explicit email-capture CTAs.

On Track
Bottom of Funnel

Drive E-Commerce Shop Traffic & Email List Sign-Ups

67%2 of 3 metrics on track

CTR (22.3%) is the strongest signal on the account. Link Taps held at 149. PCR (6.6%) dropped just below the Lift floor. The visitors that engage are converting at exceptional rates. The lever is volume into this layer.

On Track

April 2026

Performance Breakdown

Every tracked metric for April, scored against your Lift Stage target ranges with month-over-month comparison.

Total Followers

10,204
▼ -0.1% vs. Mar

Rise Stage Range

5,000 – 25,000

✓ On Track

Top of Funnel · Awareness
New FollowersWatch
April44
Target Range100 – 270
▼ -45.7% vs. Mar

Below the Lift floor and a meaningful drop MoM. TOFU discovery content slate needs a refresh to bring new audiences in.

SharesWatch
April58
Target Range60 – 300
▲ +100.0% vs. Mar

Below the Lift floor but trending upward. The 4/28 house-tour Reel drove 13 shares (35% of monthly), proving brand-mission content can repeat.

Total ViewsOn Track
April41,809
Target Range40,000 – 150,000
▼ -14.1% vs. Mar

Just inside the Lift floor. Reach softened MoM as TOFU posting volume slowed.

Middle of Funnel · Engagement
Profile VisitsOn Track
April667
Target Range300 – 2,000
▼ -35.9% vs. Mar

Inside the Lift range but down materially MoM. CTR is converting these visits efficiently; the issue is volume.

Retention %On Track
April50%
Target Range50% – 65%
▲ +10pp vs. Mar

Crossed the Lift floor for the first time in three months. Reel hooks and pacing are improving.

SavesWatch
April18
Target Range80 – 400
▲ +125.0% vs. Mar

Improved 50% MoM but still well below the Lift floor of 80. Save-driving educational content tied to product features is the May focus.

CommentsOn Track
April107
Target Range75 – 250
▼ 39.2% vs. Mar

Just inside Lift range. The 4/28 house-tour Reel drove 34 comments alone (45% of monthly), confirming emotional brand content drives conversation.

Bottom of Funnel · Conversion
CTRExceeding
April22.3%
Target Range3% – 6%
▲ +68.9% vs. Mar

Highest CTR on record for the account. 3.7x above the Lift ceiling. Profile visitors are converting to bio-link clicks at exceptional rates.

Link TapsOn Track
April149
Target Range30 – 180
▲ +8.8% vs. Mar

Near the upper end of Lift target. The conversion mechanics are working; the work is volume into the funnel.

Profile Conversion RateWatch
April6.6%
Target Range10% – 16%
▼ -15.4% vs. Mar

Just below the Lift floor. The new visitors arriving in April converted to followers at a lower rate than the warmer audience in March. Discovery content needs to better match the IVP.

Top Posts of the Month

Top Posts of the Month

Your highest-performing content this month, identified by our outlier scoring model. Posts that over-indexed on reach, saves, shares, or retention relative to account averages.

#1 Top PostREELPost Score: 100/100
April 28, 2026
Reel
"Did somebody say... house tour? 🏠"
Did somebody say... house tour? 🏠 We are BEYOND excited to share a sneak peek of the new MEAS house. Founded with intention, built with our community in mind.…
COMMENTS343.4x account avg
SHARES132.7x account avg
VIEWS3,9842.0x account avg
RETENTION54.9%Above Lift floor
▲ WHY IT WORKED

The single most engaging post of the month across every signal except saves. Brand-mission content (the new MEAS house) earned 34 comments at 3.4x account average. Emotional resonance at scale is the format to repeat for May.

View on Instagram →
#2 Top PostCAROUSEL / IMAGEPost Score: 84/100
April 16, 2026
Carousel / Image
"Your favorite set checks every box. ✨"
Your favorite set checks every box. ✨ ✓ Built-in bra ✓ Contour seams ✓ Booty contouring ✓ Mission-driven design…
SAVES42.2x account avg
▲ WHY IT WORKED

Save-density outlier. Product-feature carousels with clear benefit lists earn the bookmark behavior, the strongest indicator of consideration-stage intent. Format to scale for product launches in May.

View on Instagram →
#3 Top PostREELPost Score: 59/100
April 21, 2026
Reel
"What you want, baby I got it. 💗"
What you want, baby I got it. 💗 You asked for activewear that actually moves with you. We delivered.…
RETENTION66.4%Above Lift ceiling
▲ WHY IT WORKED

Cleared the Lift retention ceiling at 66.4%. Tight, on-trend Reel format with strong audio hook held attention all the way through. Repeatable format for product-spotlight Reels in May.

View on Instagram →

May Direction

Strategy Forward

Three moves for May, grounded in April data and the Q2 commitments we made together.

Doubling Down

Scale Brand-Mission Storytelling Content

Comments & Shares · TOFU & MOFU Goals

The 4/28 house-tour Reel earned 34 comments and 13 shares from a single post. Brand-mission content (Erin's story, Cambodia, the MEAS house) is the format that maps directly to MEAS's value-driven IVP. May plan: 3 brand-mission Reels (Erin's why, behind-the-scenes mission moments, customer-impact stories) to repeat the format and rebuild TOFU discovery.

Fixing

Refresh the TOFU Discovery Content Slate

New Followers & Profile Visits · Awareness Goal

TOFU softened materially in April. New Followers fell 46%, Profile Visits dropped 36%. The CTR is so high (22.3%) that even small volume gains will produce meaningful Link Tap lift. May plan: increase Reel posting cadence, lead every Reel with a hook tied to the MEAS mission, test partnership content with women-owned brands to introduce new audiences.

Testing Next

Email-Capture Lead Magnet Tied to BOFU Mechanics

Email List Sign-Ups · BOFU Conversion Goal

CTR (22.3%) and Link Taps (149) prove the BOFU mechanics. The work is capturing emails before the visit ends. May plan: a 'first-purchase guide' lead magnet (founder picks, sizing tips, mission story) gated behind email signup. Include in Linktree as the primary CTA, surface in caption CTAs alongside the shop link.

May CTA Plan

Next Month’s CTAs

The May call-to-action focus and the funnel-stage CTAs we’ll be deploying.

★ Primary May CTA

Drive Email List Sign-Ups & Shop Visits

“Comment GUIDE for our first-purchase walkthrough, or shop the link in bio.”

Email is the primary BOFU conversion mechanism for MEAS, but the email list grows slowly without explicit capture mechanics. The May focus is making the email signup feel like the natural extension of every brand-mission post, with the lead magnet as the immediate value exchange.

  • TOFU“Tag a friend who shops with intention.” · Share-driven mission alignment.
  • MOFU“Save this set for your next workout.” · Save-prompted product recall.
  • BOFU“Comment GUIDE or grab the email guide via the link in bio.” · The conversion handoff.

Report History

Previous Monthly Reports

Compare your performance over time. Click any month to view the full report.

March 2026
7.9/10
Building Month
View Report ↗
February 2026
7.1/10
Building Month
View Report ↗
January 2026
9.0/10
Exceptional Month
View Report ↗