MEAS Active – March 2026

Business Goals

Funnel Health Check

How March performance mapped to your three core business goals.

Top of Funnel

Drive New Audience Discovery & Brand Awareness

33%1 of 3 metrics on track

Views and New Followers are on track. Shares are the gap — April focus is content that activates the share reflex from the MEAS community.

Watch

Middle of Funnel

Build Community & Brand Loyalty

50%2 of 4 metrics on track

Comments are the strongest signal of the year — the audience is actively engaged. April focus is converting that engagement into saves.

On Track

Bottom of Funnel

Drive Online Sales & New Customer Acquisition

66%2 of 3 metrics on track

CTR and Link Taps are on track. The opportunity is to increase BOFU content volume to push more viewers to the purchase decision.

On Track

March 2026

Performance Breakdown

Every tracked metric for March — scored against your Lift Stage target ranges with month-over-month comparison.

Top of Funnel Awareness & Authority

New FollowersWatch

March81

Target Range100 – 270

▼ 4% vs. Feb

Net new followers gained in March.

SharesWatch

March29

Target Range60 – 300

▼ -19.4% vs. Feb

Total shares across all content in March.

Total ViewsOn Track

March48,676

Target Range40,000 – 150,000

▼ 6% vs. Feb

Total video views across all content in March.

Middle of Funnel Engagement & Trust

Profile VisitsOn Track

March1,041

Target Range300 – 2,000

▲ 3% vs. Feb

Total profile visits from Instagram Insights.

Retention %Watch

March40.0%

Target Range50.0% – 65.0%

▼ 18% vs. Feb

Average % of each Reel watched before drop-off.

SavesWatch

March8

Target Range80 – 400

▲ +100% vs. Feb

Total saves across all content in March.

CommentsOn Track

March176

Target Range75 – 250

▲ +47.9% vs. Feb

Total comments across all content in March.

Bottom of Funnel Consideration & Conversion

Click-Through RateExceeding

March13.2%

Target Range3.0% – 6.0%

▲ 2% vs. Feb

Link Taps ÷ Profile Visits × 100.

Link TapsOn Track

March137

Target Range30 – 180

▲ 4% vs. Feb

Total bio link clicks from Instagram Insights.

Profile Conversion RateWatch

March7.8%

Target Range10.0% – 16.0%

▼ 6% vs. Feb

New Followers ÷ Profile Visits × 100.

Top Posts of the Month

Your highest-performing content this month, identified by our outlier scoring model — posts that over-indexed on reach, saves, shares, or comments relative to account averages.

#1 Top PostCAROUSEL / IMAGEPost Score: 100/100

March 5, 2026

Carousel / Image

“Spring is a time for renewal! 🌸 We’ve got a packed month with some exciting new things up our sleev...”

Spring is a time for renewal! 🌸 We’ve got a packed month with some exciting new things up our sleeves. 🩷 Mar 8: Move with MEAS x Title Boxing Club 🩷 Mar 9: Big announcement (yes, it’s a big one 👀) 🩷 Mar 21: The Beauty Boost Sip & Shop… 🩷 Mar 27: OTR Final Friday 🩷 Mar 28: Project MEAS Run Club 🩷 Mar 29: Move with MEAS Swipe through and mark your dates, babes. What are you most excited for? Drop it below 👇

Shares162.8x account avg

Saves41.6x account avg

Total Views6,2521.3x account avg

▲ WHY IT WORKED

Driven by share velocity at 2.8x the account average — the strongest organic amplification signal of the month. Saves at 1.6x confirm the content had utility: viewers bookmarked it to reference the event calendar. The combination of reach, shares, and saves makes this the clearest content-market fit signal in March.

View on Instagram →

#2 Top PostREELPost Score: 54/100

March 24, 2026

Reel

“💖This is big. HUGE. 💪 MEAS is moving — same street, new space, bigger vision. Last day at 1425 Vine is March 31...”

💖This is big. HUGE. 💪 ✨I don’t even know how to start this one… 💖7 years ago I had an idea, a name I found in Cambodia, and absolutely no idea how to run a business and thought “would anyone even care!?”. You did! ✨You showed up. You backed me on Kickstarter before there was a single piece of product in hand…… And here we are now. ✨I’m so pumped to announce that, MEAS is moving 👊🏻✨ Same street, new space, bigger vision. 💖Our last day at 1425 Vine is Tuesday March 31, eek! ✨Drop in and see us before we make the move! ✨Then on April 23 we open the doors at the new spot! 🌸Like all my other springs, this will be another: In Full Bloom. A whole new chapter. 💖And April 1? I have something for you. Because you’ve always been first. 🌸 ✨Thank you for believing in something that was just a dream. You keep showing up and YOU made it real 💪 — Erin

Comments1102.8x account avg

Total Views6,6721.4x account avg

▲ WHY IT WORKED

The store move announcement drove 110 comments — 2.8x the account average and the highest comment count of the month by a wide margin. This is a community response signal: the audience showed up to celebrate a milestone, not just consume content. High-emotion founder moments like this are the strongest trust-building format in the MEAS playbook.

View on Instagram →

#3 Top PostREELPost Score: 40/100

March 17, 2026

Reel

“Green with envy over these sets? We don’t blame you. 🍀 Cute, functional, and completely yours if yo...”

Green with envy over these sets? We don’t blame you. 🍀 Cute, functional, and completely yours if you want them (just saying). This is how we do St. Patrick’s Day at MEAS Active 💚 Luck be a lady!… Bring a little luck to your wardrobe and shop our activewear at the link. #MEASactive #athleticwear #activewear #springfashion #greensets

SAVES22.0x account avg

TOTAL VIEWS3,1161.3x account avg

▲ WHY IT WORKED

Saves came in at 2x the account average — the strongest intent signal on this post. Product-forward content with a clear desire hook ("Green with envy over these sets?") drives saves because viewers bookmark it to come back. Views also ran 1.3x average and retention held at 45.6%, confirming the visual held attention past the hook. This format — product showcase with a playful, relatable angle — is worth repeating.

View on Instagram →

April Direction

Strategy Adjustments

Three moves for April — grounded in March data.

Doubling Down

Scale community Q&A and engagement content

Comments & Engagement · Community Goal

Comments (151) are the standout metric this month. The content formats driving the most comments are interactive and opinion-led — more of this will sustain engagement and push the algorithm.

Testing

Test workout-tip and outfit Reels to drive saves

Saves & Shares · Awareness Goal

Saves (7) are well below target. Practical activewear content — training tips, outfit breakdowns, seasonal picks — with an explicit save CTA is the fastest path to moving this metric.

Fixing

Add share prompts to community and values-aligned content

Shares · Awareness Goal

Shares (31) are below the Lift floor. Content that speaks to the MEAS community's values — sustainability, performance, inclusivity — activates the share reflex from aligned audiences.

April CTA Plan

Next Month’s CTAs

Call-to-action strategy for April — aligned to your funnel and business goals.

★ Primary CTA

Drive Online Sales & New Customer Acquisition

Type: Conversion CTA Mechanism: Link in Bio Primary KPI: Link Taps / CTR

"Shop the new drop — link in bio." or "Tag a friend who trains hard."

Comments are strong and views are on track. The opportunity is to convert that engagement into purchases. Name the specific product, name the performance benefit, reduce friction to the cart.

TOFU

Share CTA

"Tag a friend who trains in this."

KPI: Shares · Caption tag prompt

MOFU

Save CTA

"Save this for your next gear upgrade."

KPI: Saves · On-screen text CTA

BOFU

Booking CTA

"Shop now — link in bio."

KPI: Link Taps / CTR · Link in bio

Funnel Health Check

Performance Breakdown

Top Posts of the Month

Strategy Adjustments

Next Month’s CTAs

Previous Monthly Reports