Lane & Kate, May 2026 Performance Report

Business Goals

Goal Tracker

Your three funnel stages, scored as a weighted composite of the metrics in each. Metrics that predict real buyer behavior, like saves and click-through, carry more weight than raw reach.

Top of funnel · Awareness

Boost Local Discoverability & Establish Engagement Ring Authority

49%

Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 49% this month. Views grew 30% to 70,809 and new followers recovered to 107. Shares stayed light at 38. Discovery is healthy; shareable, save-worthy posts are the next lift.

Weighted score1.35/2.75

Middle of funnel · Engagement

Increase Community Participation & Build Purchase Confidence

27%

Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 27%, the lowest of the three. Profile visits held strong at 971, but saves (36), comments (60), and retention (26%) all ran below their Lift floors. The audience is arriving; the work is giving them more reasons to engage and bookmark.

Weighted score1.5/5.5

Bottom of funnel · Conversion

Drive Qualified Consultation Bookings

76%

Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 76%, the strongest part of the funnel. Click-through cleared the Lift ceiling at 14.2%, link taps held at 138, and profile conversion sat at 11.0%. The conversion path is dialed.

Weighted score3.8/5.0

May 2026

Performance Breakdown

Every tracked metric for June, scored against your Lift Stage target ranges with month-over-month comparison.

Top of funnel · Awareness

New FollowersOn Track

May107

Target Range100 – 270

▲ 18% vs Apr

Inside range and recovered from April to a healthy level.

New followers grew 18%. Translation: 18% more people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesWatch

May38

Target Range60 – 300

▼ 37% vs Apr

Below floor and down from April. Shareable, save-worthy posts are the next lift.

Shares fell 37%. Translation: 37% fewer people sent your content to someone else. Shares put you in front of new audiences your posts wouldn’t reach on their own.

Total ViewsOn Track

May70,809

Target Range40,000 – 150,000

▲ 30% vs Apr

Inside range and up 30% from April. Discovery is healthy.

Views grew 30%. Translation: your content reached 30% more screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of funnel · Engagement

Profile VisitsOn Track

May971

Target Range300 – 2,000

▲ 18% vs Apr

Inside range and strong. Consideration traffic held well.

Profile visits grew 18%. Translation: 18% more people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionWatch

May26%

Target Range50% – 65%

▲ 3 pts vs Apr

Below floor. Short-form video is the lever to lift attention.

Retention came in at 26%. Translation: on average, people watched 26% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesWatch

May36

Target Range80 – 400

▼ 22% vs Apr

Below floor and down from April. Save-worthy content is the June lever.

Saves fell 22%. Translation: 22% fewer people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsWatch

May60

Target Range75 – 250

▼ 19% vs Apr

Below floor and down from April. Comment-driving prompts are the June lever.

Comments fell 19%. Translation: 19% fewer people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of funnel · Conversion

CTRExceeding

May14.2%

Target Range3% – 6%

▼ 2.3 pts vs Apr

Above the Lift ceiling. The conversion path is the strongest part of the funnel.

Click-through rate came in at 14.2%. Translation: of everyone who saw your link, 14.2% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsOn Track

May138

Target Range30 – 180

▲ 1.5% vs Apr

Inside range and steady. Consistent traffic to the shop and consultation page.

Link taps grew 1.5%. Translation: 1.5% more people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCROn Track

May11.0%

Target Range10% – 16%

▬ 0 pts vs Apr

Inside the Lift range. Profile-to-follower conversion is healthy.

Profile conversion came in at 11.0%. Translation: 11.0% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from what we can see on-platform to a conservative estimate of what it’s worth.

The funnel this month

70,809

people saw your content🎭 the equivalent of filling the Aronoff Center 26 times over

971

tapped through to look closer🚶 a full Saturday crowd browsing Hyde Park Square

36

bookmarked content to reference later📌 36 pre-purchase bookmarks

138

tapped a bio link, the highest-intent signal we track👆 138 deliberate taps toward your shop and booking page

Conservative business estimate

Consultation customer signal

1

estimated custom engagement-ring consultation signal

range: 1–2 depending on conversion

Timeline1–6 months

12-month value$2,400 estimated

typical range $1,800–$3,000 high-consideration custom engagement work

Gift customer signal

1

estimated new gift and everyday-piece customer signal

range: 1–2 depending on conversion

Timeline1–3 weeks

12-month value$650 estimated

typical range $400–$900 designer and everyday pieces via the online shop

Combined 12-month signal for May~$3,000 estimated

typical range $2,200–$3,900

These relationships compound over time. A custom engagement client typically reaches about $5,500 in lifetime value over five years, as wedding bands, anniversary pieces, and gifts follow the first ring. The 12-month signal above is your near-term expected return, with compounding value building from there.

How we got here

Consultation: assumes a share of bio link taps head to the Create with Lane & Kate consultation path, inquiry conversion of 25–40% on high-consideration custom work, and a typical custom engagement engagement (ring plus band) inside the $1,800–$3,000 first-year range.

Gift: assumes a share of taps head to the online shop, new-customer conversion of 1–3%, and a typical designer or everyday fine-jewelry order at $400–$900 first-year with modest repeat.

The headline number is a midpoint. The range beneath it reflects the uncertainty in conversion rates and customer mix. These are directional, category-typical figures, so the midpoint is best read as a central approximation rather than a precise count.

Sources: Branvas jewelry benchmarks, WisePIM jewelry ecommerce, Chakril jewelry retention.

This section was added retroactively when the Content-to-Business Impact framework launched in June 2026. It is calculated using the same methodology as your June report. This is a modeled estimate, not confirmed attribution, and the figures are category-typical benchmarks best read as midpoint approximations.

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼	Format▲▼	Caption▲▼	Views▲▼	Saves▲▼	Shares▲▼	Comments▲▼	Retention▲▼	Bio Link Taps▲▼	CTR▲▼	Post

Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

June Focus

What We Noticed + June Focus

Strategy adjustments happen at quarter-close with the full three-month picture, not month to month. What follows is what we’re paying attention to in June, not changes to your strategy.

What worked this month

Click-through led the month

CTR cleared the Lift ceiling at 14.2% and link taps held at 138. The conversion path is the strongest part of the funnel, and it carried the month.

What we’re watching next

Engagement depth is the next build

Saves (36), comments (60), and retention (26%) all sit below their Lift floors. In June we’re watching how save-worthy and comment-driving content lifts the consideration layer.

Where our attention is in June

Earn the save and the comment

In June, our attention is on education content (the four Cs, custom-design walkthroughs) that gives shoppers a reason to bookmark and reply.

Next Month’s CTAs

One primary call to action for June, with three supporting CTAs across the funnel that feed it.

★ Primary CTA

Turn browsers into booked consultations

“Tap the link in bio to book a custom design consultation, or send us a DM to start your piece.”

Link-through is already strong. The priority into June is converting that high-intent traffic into booked consultations with a clear, repeated path from post to booking.

This CTA is your monthly discussion point. Should we hold it or adjust based on the performance data above?

Supporting CTAs

Awareness“Tag someone who’s ring shopping.” · Widen reach.
Engagement“Save this for your ring inspiration.” · Build reference intent.
Conversion“Start your design, link in bio.” · The consultation handoff.

Lane & Kate