Lane & Kate

Recovered into the Lift range after a lighter April. Discovery content is bringing the right local audience back.

New followers up 18%. Translation: 18% more people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

Below the Lift floor. Pieces with a clear save-or-share hook (styling tips, ring education) are the lever to lift this.

Shares down 37%. Translation: 37% fewer people sent your content to someone else. Shares put you in front of new audiences your posts wouldn't reach on their own.

Up 30% month over month and inside the Lift range. Reach is expanding steadily.

Views up 30%. Translation: your content reached 30% more screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Strong profile traffic inside the Lift range. Curious browsers are tapping through to look closer.

Profile visits up 18%. Translation: 18% more people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

Runs structurally low for a feed built on static jewelry imagery. The few Reels are where retention can move; more short video is the path.

Retention came in at 26%. Translation: on average, people watched 26% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

Below the Lift floor. Diamond-education and styling carousels give shoppers a reason to bookmark for later.

Saves down 22%. Translation: 22% fewer people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

Just below the Lift floor. Prompts that invite a reply (which setting, which stone) lift conversation.

Comments down 19%. Translation: 19% fewer people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Above the Lift ceiling. Visitors who reach the bio are tapping through to the site at an excellent rate.

Click-through rate came in at 14.2%. Translation: of everyone who saw your link, 14.2% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Strong and inside the Lift range. A steady stream of high-intent traffic toward consultations.

Link taps up 1.5%. Translation: 1.5% more people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

Inside the Lift range. Profile visitors are converting to followers at a healthy clip.

Profile conversion came in at 11%. Translation: 11% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.