April 2026 Performance Report
Lift Stage · Month 12

Lane & Kate

@laneandkate Custom & Fine Jewelry for Modern Heirlooms April 1–30, 2026 Managed by Rachel

Monthly Performance Score

8.1/10

Solid Month

▲ +0.8 vs Mar
1 Exceeding
5 On Track
4 Watch

Score Trend

8.2
Dec
7.6
Jan
7.4
Feb
7.3
Mar
8.1
Apr

Business Goals

Funnel Health Check

How April performance mapped to your three core business goals.

Top of Funnel

Boost Local Discoverability & Establish Engagement Ring Authority

100%3 of 3 metrics improving

Views (54,387), New Followers (91), and Profile Visits (824) all moved up MoM. Discoverability is gaining traction. May plan: keep the ring-specific educational format running while introducing more proposal storytelling to deepen authority signals.

On Track
Middle of Funnel

Increase Community Participation & Build Purchase Confidence

25%1 of 4 metrics on track

This is the layer that needs the most attention in May. Saves (30) and Retention (23%) sit below the Lift floors, and Comments (26) declined MoM. The audience is finding the profile but not engaging at depth. May plan: educational ring-buying carousels with explicit save CTAs and comment-driving questions.

Watch
Bottom of Funnel

Drive Qualified Consultation Bookings

100%3 of 3 metrics on track or above

CTR (16.5%) far exceeds the Lift target ceiling. Link Taps (136) climbed 20% MoM. PCR (11.0%) hit Lift mid-range. The visitors that engage are converting; the work is volume into this layer.

Exceeding

April 2026

Performance Breakdown

Every tracked metric for April, scored against your Lift Stage target ranges with month-over-month comparison.

Total Followers

7,229
▲ +0.7% vs. Mar

Rise Stage Range

5,000 – 25,000

✓ On Track

Top of Funnel · Awareness
New FollowersWatch
April91
Target Range100 – 270
▲ +56.9% vs. Mar

Just below the Lift target floor of 100 but trending strongly upward. April's discoverability lift is starting to convert into follows.

SharesOn Track
April60
Target Range60 – 300
▲ +17.6% vs. Mar

Cleared the Lift floor at exactly 60. Climbed 18% MoM. The vintage drops and stacking-rings format is shareable; May builds on those formats.

Total ViewsOn Track
April54,387
Target Range40,000 – 150,000
▲ +20.5% vs. Mar

Above Lift floor for the second consecutive month. Reach is consistent, with steady MoM lift.

Middle of Funnel · Engagement
Profile VisitsOn Track
April824
Target Range300 – 2,000
▲ +25.6% vs. Mar

Profile visits climbed 26% MoM. The CTR is high enough that this is converting to Link Taps efficiently. The lever is increasing the visit volume.

Retention %Watch
April23%
Target Range50% – 65%
▲ +2pp vs. Mar

Below the Lift floor but trending up MoM. Hooks are earning the swipe; pacing isn't holding the watch-through. May plan: open every Reel with the payoff first.

SavesWatch
April46
Target Range80 – 400
▲ +228.6% vs. Mar

Doubled MoM but still well below the Lift floor of 80. The 4/16 vintage-drop Reel proved the format can drive saves; May plan scales the educational ring-buyer carousel format to lift this further.

CommentsWatch
April74
Target Range75 – 250
▲ +68.2% vs. Mar

Comment volume softened materially MoM. May content slate adds explicit comment prompts (ring-style preferences, proposal stories) to rebuild conversation depth.

Bottom of Funnel · Conversion
CTRExceeding
April16.5%
Target Range3% – 6%
▼ -4.1% vs. Mar

Still 2.7x above the Lift target ceiling. The visitors that land on the profile are clicking through to the consultation page at exceptional rates.

Link TapsOn Track
April136
Target Range30 – 180
▲ +20.4% vs. Mar

Above mid-range of Lift target. Climbed 20% MoM. The audience is taking action when reached.

Profile Conversion RateOn Track
April11.0%
Target Range10% – 16%
▲ +25.0% vs. Mar

Climbed to 11.0%, inside the Lift target range. Quality of profile visitors is converting at a healthy rate.

Top Posts of the Month

Top Posts of the Month

Your highest-performing content this month, identified by our outlier scoring model. Posts that over-indexed on reach, saves, shares, or retention relative to account averages.

#1 Top PostREELPost Score: 100/100
April 16, 2026
Reel
"New drop of vintage babes with some of our favorite designer names."
New drop of vintage babes w some of our favorite designer names. From the Vintage Collection, all on the website now.…
SHARES92.6x account avg
SAVES42.1x account avg
▲ WHY IT WORKED

Driven by share velocity and save behavior. Vintage drops give the audience something to send to friends and bookmark for later, the two strongest indicators of consideration-stage intent. May plan: more curated 'drop' moments with named designers to repeat the format.

View on Instagram →
#2 Top PostREELPost Score: 90/100
April 7, 2026
Reel
"When you can’t just pick one ring to feature."
When you can’t just pick one ring to feature. Good. You don’t need to 🤍…
VIEWS2,4171.8x account avg
SHARES61.7x account avg
RETENTION40.1%1.7x account avg
▲ WHY IT WORKED

Above-average reach plus retention. Stacking rings is a high-emotion format for the engagement-ring audience: visual aspiration that holds attention. The 40% retention is meaningfully higher than the account average.

View on Instagram →
#3 Top PostCAROUSEL / IMAGEPost Score: 79/100
April 2, 2026
Carousel / Image
"You saw her on our stories and now here she is again."
You saw her on our stories and now here she is again. A diamond from Amy’s original engagement ring, reset into a new piece for her tenth anniversary.…
COMMENTS82.1x account avg
VIEWS2,0541.5x account avg
▲ WHY IT WORKED

Real-customer reset stories are the most engaging carousel format for L&K. Sparked twice the comment volume of an average post. May plan: lean harder into customer-story content that ties to the custom-design value prop.

View on Instagram →

May Direction

Strategy Forward

Three moves for May, grounded in April data and the Q2 commitments we made together.

Doubling Down

Scale the Customer-Story Carousel Format

Saves & Comments · MOFU Trust Goal

The 4/2 'Amy's diamond' carousel earned 2.1x the account average in comments. Real customer reset stories are the format that maps directly to the L&K value prop (custom, heirloom, meaningful). May plan: 3 customer-story carousels (resets, proposals, milestones) with explicit save and comment CTAs. The biggest move for closing the Saves and Comments gaps.

Fixing

Tighten Reel Hooks to Lift Retention Past 30%

Retention · MOFU Engagement Goal

April retention at 23% means hooks earned the swipe but not the watch-through. The 4/7 stacking-ring Reel cleared 40% retention; the rest fell short. May plan: open every Reel with the payoff in the first 2 seconds (the ring, the price, the moment) before any setup. Test pattern-interrupt hooks with bold on-screen text.

Testing Next

Comment-Driving Caption Prompts

Comments · MOFU Community Goal

Comments dropped 41% MoM. May plan adds explicit comment-driving prompts to every caption: 'Which one would you choose?', 'Tag a friend who'd love this', 'Drop your dream stone in the comments.' Pair with a faster reply protocol so the comments rebuild momentum.

May CTA Plan

Next Month’s CTAs

The May call-to-action focus and the funnel-stage CTAs we’ll be deploying.

★ Primary May CTA

Drive Qualified Consultation Bookings

“Ready to start your custom design? Book a consultation through the link in bio, or DM us to chat first.”

Consultations are the lowest-friction entry point into the L&K experience. CTR is already exceptional; the work is volume into the consideration layer. Every May post should ladder to the consultation as the primary next step, especially the customer-story content where the consultation feels like the natural extension.

  • TOFU“Tag a friend who’d love this drop.” · Share-driven awareness lift.
  • MOFU“Save this for your ring inspo board.” · Save-prompted research behavior.
  • BOFU“DM us or book through the link in bio.” · The conversion handoff.

Report History

Previous Monthly Reports

Compare your performance over time. Click any month to view the full report.

March 2026
7.3/10
Progressing Month
View Report ↗
February 2026
7.4/10
Building Month
View Report ↗
January 2026
7.6/10
Building Month
View Report ↗