Performance Report — January 2026

Lane & Kate

Jewelry / Retail / Custom & Fine Jewelry for Modern Heirlooms
Lift Stage Month 20 @laneandkate Jewelry / Fine & Custom Managed by Rachel

January 2026 Monthly Score

7.6/10

Solid Baseline — CTR Exceeding, Conversion Path Strong

January scored 7.6 — a consistent performance for Lane & Kate. CTR at 21.5% is the standout metric, confirming the content-to-profile conversion path is exceptional. Reach and Saves remain below the Lift floor, but the account converts well when content gets distribution.

Scored using the Scroll Media Weighted Performance Framework v2.0.

Score Trend
8.2
Oct
6.9
Nov
8.2
Dec
7.6
Jan
▼ -0.6 vs. Dec
1 Exceeding
5 On Track
6 Watch

Business Goals

Funnel Health Check

January performance evaluated across all three funnel stages — each goal assessed by the full set of metrics that drive it, not a single KPI.

Top of Funnel — Awareness
Grow Brand Awareness & Discoverability in the Jewelry Market
1 of 4 metrics on track
Avg Reach/Day 446 Watch
New Followers 78 Watch
Shares 63 On Track
Total Views 39,612 Watch

Shares (63) are on track — the content is shareable when it lands. But Reach/Day (446), New Followers (78), and Views (39,612) are all below the Lift floor. Distribution is the core constraint for this account in January.

Watch
Middle of Funnel — Engagement
Build an Engaged Community of Jewelry Enthusiasts
2 of 5 metrics on track
Profile Visits 694 On Track
Avg Watch Time 3.5s Watch
Retention % 30% Watch
Saves 87 On Track
Comments 42 Watch

Profile Visits (694) and Saves (87) are on track — the audience that finds the content engages meaningfully. Watch Time (3.5s), Retention (30%), and Comments (42) are below floor. Longer, more structured content is the path to improving completion and conversation.

On Track
Bottom of Funnel — Conversion
Drive In-Store Consultations & Custom Order Inquiries
3 of 3 metrics on track or exceeding
CTR 21.5% Exceeding
Link Taps 149 On Track
PCR 11.2% On Track

CTR at 21.5% is exceptional — nearly 4x the Lift ceiling. Link Taps (149) and PCR (11.2%) are both on track. The conversion infrastructure is working; the only constraint is reach volume feeding the top of the funnel.

Exceeding

Performance Dashboard

January Metrics

All 12 tracked metrics grouped by funnel stage. Targets reflect the Lift stage range. Progress bars show actual vs. the high target.

TOFU — Top of Funnel Top of Funnel — Reach & Awareness
Avg Reach / Day Watch
January 446
Target 1,500–5,000

↓ 301 vs. Dec

December’s 747/day was driven by holiday gifting traffic. January reflects the organic baseline. The Jan 22 Product Feature Reel (3,554 views) shows the account can generate strong individual post performance — consistent product storytelling is the reach lever.

New Followers Watch
January 78
Target 100–270

↓ 61 vs. Dec

Below the 100 floor. December’s 139 was holiday-driven. The Jan 22 Reel drove the most discovery of the month. Pairing high-reach product content with explicit Follow CTAs is the direct fix.

Shares On Track
January 63
Target 60–300

↑ 40 vs. Dec

Shares jumped from December’s 23 to 63 — the strongest MoM improvement of the month. The Jan 22 Product Feature Reel drove 34 shares alone. Share-worthy content (aspirational product reveals, before/after) is the format to scale.

Total Views Watch
January 39,612
Target 40K–150K

↓ 76K vs. Dec

Below the 40K floor. December’s 90,396 was holiday-inflated. The Jan 22 Reel (3,554 views) and Jan 2 Reel (2,301 views) show the account can generate strong individual post performance — the gap is consistency across the full month.

MOFU — Middle of Funnel Middle of Funnel — Engagement & Trust
Profile Visits On Track
January 694
Target 300–2,000

↓ 437 vs. Dec

On track within the Lift range. The decline is proportional to the reach pullback — not a conversion quality issue. CTR is actually up significantly MoM, confirming the content-to-profile path is stronger than December.

Avg Watch Time Watch
January 3.5s
Target 6s–10s

↑ 0.1s vs. Dec

Below the 6s floor. The Jan 29 B-Roll Reel hit 72.1% retention and the Jan 27 B-Roll hit 79.9% — both strong signals. The constraint is the opening hook not triggering broader distribution. Hook testing in February is the fix.

Retention % Watch
January 30%
Target 50%–65%

New metric

First month tracking Retention. 30% is below the 50% floor. However, the Jan 29 B-Roll hit 72.1% and Jan 27 hit 79.9% — the short-form B-Roll format is the outlier. Scaling B-Roll with stronger hooks is the path to move this metric.

Saves On Track
January 87
Target 80–400

↑ 70 vs. Dec

Saves jumped from December’s 17 to 87 — the single biggest MoM improvement in absolute terms. The Jan 22 Product Feature Reel drove 73 saves alone. This confirms aspirational product content is the save-optimization format for this account.

Comments Watch
January 42
Target 75–250

↑ 6 vs. Dec

Below the 75 floor but improving. The Jan 22 Reel drove 15 comments — the highest of the month. Opinion-led and decision-driving content (e.g., “Dainty vs Statement”) are the primary comments drivers for this niche.

BOFU — Bottom of Funnel Bottom of Funnel — Conversion & Traffic
CTR Exceeding
January 21.5%
Target 3%–6%

↑ 5.64pts vs. Dec

Profile Visits ÷ Total Followers. At 21.5%, CTR is more than 3× the Lift ceiling (6%). This is the account’s standout metric — the people discovering Lane & Kate are converting to profile visits at an extraordinary rate. The content-to-consultation path is working.

Link Taps On Track
January 149
Target 30–180

↓ 30 vs. Dec

On track and close to the 180 ceiling. The decline is proportional to the reach pullback. Bio link strategy is working — the appointment booking path is driving consistent traffic.

PCR On Track
January 11.2%
Target 10%–16%

↓ 1.05pts vs. Dec

Profile Visits ÷ Avg Reach/Day. On track within the Lift range at 11.2%. Slight decline from December’s 12.29% but within normal range. The conversion path from reach to profile visit is healthy.

Content Performance

Top 3 Posts

The highest-performing content from January, ranked by overall impact across views, saves, shares, and comments.

#1 Top Post Carousel

Aspiration & Celebration

Product Feature — Elongated Radiant Diamond

January 22, 2026

“An elongated radiant-cut diamond set on a bold, cigar band. We’re liiiiiiving for how clean + timeless this is…”

Views 3,554
Saves 73
Comments 15
Shares 34
  • This post dominated January across every metric: highest views (3,554), highest saves (73), highest comments (15), and highest shares (34).
  • The formula: aspirational product reveal + specific design language (“elongated radiant-cut,” “cigar band”) + authentic brand voice.
  • The 73 saves represent 84% of the month’s total saves from a single post.
#2 Top Post Reel

Trust & Proof

Before/After Transformation — Bezel Beauty

January 2, 2026

“Still not over this bezel beauty. Just look at how it catches light from every angle…”

Views 2,301
Saves 15
Comments 6
Shares 19
Retention 65.6%
  • The highest-reach Reel of the month outside the outlier carousel.
  • The before/after transformation format is the strongest trust-builder in jewelry content — it answers the unspoken question every buyer has: “What will this actually look like on me?” The 65.6% retention rate confirms viewers are staying to see the full transformation.
  • This format drives saves (15) and shares (19) because it’s genuinely useful — people save it to reference when they’re ready to buy.
#3 Top Post Carousel

Education & Guidance

Mood Check — Dainty vs. Statement

January 20, 2026

“Mood check: are we keeping it dainty… or making a statement? Swipe for two edits…”

Views 2,222
Saves 1
Comments 5
Shares 5
  • Opinion-led carousel content that invites the audience to self-identify (“dainty or statement?”) is a strong engagement mechanic for jewelry.
  • The swipe format naturally drives carousel completion and the binary choice framing drives comments (“statement always”).
  • The low saves (1) confirm this is a reach and awareness format, not a save-optimization format — which is the right expectation for opinion-led content.
🎯

February CTA Strategy

Call-to-Action Plan · Aligned to Funnel & Goals

★ Primary Monthly CTA

Drive Consultation Bookings & Qualified Inquiries

Type: Book / Inquire CTA
Mechanism: Link in Bio → Consultation Booking Page
Primary KPI: Link Taps / Form Submissions

Suggested Copy

“Ready to find the one? Tap the link in bio to book your private consultation.”

Lane & Kate is a fine jewelry boutique where the purchase decision is high-consideration and relationship-driven. The primary conversion event is a private consultation, not an impulse click. CTR is exceptional at 21.5% — the audience that finds the content is highly motivated to take the next step. The priority is growing reach to put more qualified eyes on content that’s already proven to convert.

Funnel-Stage CTA Plan

TOFU 📡
Save CTA
“Save this if you’re planning something special.”
MechanismOn-Screen Text CTA
Primary KPISaves
Fine jewelry buyers research extensively before purchasing. Save CTAs on educational and inspirational content build a warm, high-intent audience that returns when they’re ready to buy.
MOFU 🔥
Question CTA
“What’s your go-to metal — yellow gold, white gold, or rose? Tell us below.”
MechanismCaption Comment Prompt
Primary KPIComments
Preference-based questions surface buying intent and help the team understand what styles resonate most with the audience. Comments are below the 75 floor — this CTA directly targets that gap.
BOFU 🎯
Book / Inquire CTA
“This is the kind of piece that deserves a proper conversation. Tap the link in bio to book your consultation.”
MechanismLink in Bio → Booking Form
Primary KPILink Taps / Form Submissions
High-ticket jewelry purchases require trust and a personal touch. The consultation is the conversion event — not the click. BOFU content should make booking feel like the natural next step.

February Direction

Strategy Adjustments

Three high-priority moves for February — grounded in January’s data and mapped to your core business goals.

1
Doubling Down

Scale the product reveal carousel as the primary saves format

Saves & CTR · Community & Conversion Goals

Why

The Jan 22 product reveal carousel drove the highest saves of the month and confirmed the format. Saves are at 87 — on track but with room to grow. Scaling this formula with Valentine’s Day gifting content and seasonal reveals is the highest-leverage move for February.

↗

What This Moves

Saves above the 80 floor consistently → stronger content utility signals → a growing warm audience of high-intent buyers who return for consultation.

2
Testing Next

Test curiosity text-overlay hooks on B-Roll Reels

Reach & Views · Awareness Goal

Why

Reach is significantly below target (446 vs. 1,500 floor). B-Roll Reels have strong visual quality but need a distribution trigger. Testing curiosity text-overlay hooks against silent visual-only hooks will identify which format drives more shares and reach — the primary growth lever for this account.

↗

What This Moves

Avg Reach/Day toward the 1,500 floor → more new eyes on the account → more profile visits from warm, consultation-ready audiences.

3
Fixing

Anchor opinion content to specific products with a clear CTA

CTR & Link Taps · Conversion Goal

Why

Generic opinion carousels are generating views but not connecting to a purchase intent. Anchoring opinion-led content to specific pieces (“This is why I always recommend a bezel setting for everyday wear”) creates a natural bridge to the consultation CTA and makes the content more save-worthy.

↗

What This Moves

Link Taps sustained above 100 → CTR maintained above the 3% floor → more qualified consultation inquiries from content that connects opinion to product.