Skin by Brownlee, April 2026 Performance Report

Q2 Commitment Tracker

Where We Committed. Where We Stand.

Three Q2 focus metrics with month-over-month targets. April was month 1. Here’s exactly where each landed against the commitment, and the May targets we’re moving toward.

Shares✓ Hit

109vs. 78 target

+40% over commitment. Share velocity stepped up across the funnel. The 4/3 acne cleanser Reel alone drove 11% of monthly shares.

May Target86

SavesBelow Target

146vs. 167 target

−12.6% gap. Saves climbed to 146, closing most of the gap to the Q2 target. The 4/24 dark spots carousel proved the format can drive saves at scale (17 saves, 2.0x avg). May leans into more educational carousels to clear the final 21.

May Target184

Retention %Below Target

21%vs. 26.4% target

−5.4pp gap. Hooks earned the swipe but didn’t hold attention through. May plan opens every Reel with the payoff in the first 2 seconds and tightens pacing throughout.

May Target29.0%

Operational Commitments · In Motion for May

1Shot list cadence locked. Shot list to client at least 1 week before every shoot, plus a short alignment call 3–4 days before to lock approvals. No more day-of surprises.
2Every post tied to the monthly theme & featured products. No more orphan content. Standard going forward.
3LinkTree rebuilt as a product brand. Skin Quiz + monthly webinar + featured product links. Updated at the start of every month.
4ManyChat DM automation pilot. Comment-trigger → Skin Quiz launches first. Followed by the 90-Days-Until-Summer guide and skincare checklist (with Alyssia).

Business Goals

Funnel Health Check

How April performance mapped to your three core business goals.

Top of Funnel

Establish Sylvia as the Perimenopause Skin Authority & Drive New Audience Discovery

66%2 of 3 metrics on track

Views (174,968) and New Followers (554, the strongest growth month on record) both cleared Rise targets. Shares (84) remain the gap to close. Awareness is firing; the work for May is converting that reach into deeper engagement.

On Track

Middle of Funnel

Build Trust Through Education & Drive Skin Quiz Completions

25%1 of 4 metrics on track

Profile Visits (2,109) held inside the Rise range. Saves climbed to 146 (closing the Q2 gap meaningfully) but stayed below the 300 Rise floor. Retention (21%) and Comments (139) remain the open items. The May educational carousel series and tightened Reel hooks are designed to keep momentum on Saves and lift the other two.

Watch

Bottom of Funnel

Drive Skin Quiz Completions & E-Commerce Product Sales

100%3 of 3 metrics on track

The conversion layer is the strongest point in the funnel. CTR (16.6%) and PCR (26.3%) both clear Rise targets by a wide margin. Link Taps (350) sit right at the Rise floor. The audience that finds Skin by Brownlee is clicking and converting at exceptional rates; the constraint is volume into this layer, not efficiency through it.

Exceeding

April 2026

Performance Breakdown

Every tracked metric for April, scored against your Rise Stage target ranges with month-over-month comparison.

Top of Funnel · Awareness

New FollowersOn Track

April554

Target Range300 – 2,500

▲ +12.8% vs. Mar

Strongest follower growth month on record. Awareness content is reaching the right audience and converting interest into follows.

SharesWatch

April109

Target Range200 – 2,000

▲ +53.5% vs. Mar

Cleared the April Q2 commitment by a comfortable margin (109 vs. 78). Still below the 200 Rise floor, but the trajectory is right. May educational carousels keep this moving.

Total ViewsOn Track

April174,968

Target Range150,000 – 800,000

▲ +2.8% vs. Mar

Sustained reach above the Rise floor for the second consecutive month. Distribution is steady; the volume is here, the next move is converting it deeper into the funnel.

Middle of Funnel · Engagement

Profile VisitsOn Track

April2,109

Target Range1,500 – 10,000

▼ -2.2% vs. Mar

Profile visits held inside Rise range. The audience is finding the profile; the work is converting visits into Skin Quiz completions.

Retention %Watch

April21%

Target Range65% – 80%

▼ -3pp vs. Mar

Below the April Q2 commitment of 26.4%. Hooks are getting the swipe but losing watch-through. The May plan opens with the payoff in the first 2 seconds and tightens pacing.

SavesWatch

April146

Target Range300 – 2,500

▼ 3.9% vs. Mar

Closed most of the Q2 gap (146 vs. 167 commitment, −12.6% vs. the larger gap reported earlier). The May educational carousel series is built to clear the final 21.

CommentsWatch

April139

Target Range250 – 900

▼ 33.8% vs. Mar

Comment volume softened MoM but climbed back to 139 with the corrected count. May content slate adds explicit comment prompts tied to the Skin Quiz to push above the 250 Rise floor.

Bottom of Funnel · Conversion

CTRExceeding

April16.6%

Target Range2% – 5%

▼ -13.1% vs. Mar

Still 3x+ above Rise ceiling. Profile visitors are clicking through at exceptional rates. The BOFU mechanics are working.

Link TapsOn Track

April350

Target Range350 – 3,000

▼ -15.0% vs. Mar

Right at the Rise floor. The LinkTree rebuild (Skin Quiz + monthly webinar + featured products) is the May lever to push this back up.

Profile Conversion RateExceeding

April26.3%

Target Range8% – 14%

▲ +15.4% vs. Mar

PCR climbed even as profile visits softened. The visitors who did show up converted to followers at a 2x Rise ceiling rate. Quality of traffic is high.

Strategy Forward

Three moves for May, grounded in April data and the Q2 commitments we made together.

Doubling Down

Scale the Educational Carousel Format

Saves · MOFU Trust & Education Goal

The 4/24 dark spots carousel was the highest-save piece of the month (17 saves, 2.0x the account average). Educational carousels map directly to the MOFU Saves and Skin Quiz goal: depth, structure, and a clear save signal. May plan: 4 educational carousels on perimenopause skin themes (one per week), each closing with a Skin Quiz CTA. This is the biggest move for closing the Q2 Saves gap.

Fixing

Tighten Reel Hooks to Lift Retention Past 29%

Retention · MOFU Engagement Goal

April retention at 21% means hooks earned the swipe but didn’t hold attention through. The 4/3 acne cleanser Reel (the top post) cleared 23.9%, but the Reel average was lower. May plan: open every Reel with the payoff in the first 2 seconds. The specific benefit or insight before any setup. Test pattern-interrupt hooks (bold on-screen text, direct address) to stop the scroll faster. Target: 29% account retention, hitting the Q2 May commitment.

Testing Next

Launch the First ManyChat DM Automation

CTR & Link Taps · BOFU Conversion Goal

CTR (16.6%) and PCR (26.3%) prove the BOFU mechanics work. The constraint is moving people from a Reel into a personalized next step at scale. Launch the comment-trigger automation first: viewer comments QUIZ → auto-DM with the Skin Quiz link. Two follow-up automations queued for May/June: the “90 Days Until Summer” guide opt-in (with Alyssia) and the skincare checklist as a low-friction MOFU lead magnet.

May CTA Plan

Next Month’s CTAs

The May call-to-action focus and the funnel-stage CTAs we’ll be deploying.

★ Primary May CTA

Drive Skin Quiz Completions

“Comment QUIZ for your personalized routine, or take it directly via the link in bio.”

The Skin Quiz is the lowest-friction entry point into the SBBL ecosystem and the natural conversion mechanism for the warm audience April produced. Every May post should ladder to the Skin Quiz as the primary next step. The new ManyChat comment-trigger automation gives engaged followers a frictionless path to the quiz without leaving the post.

TOFU“Tag a friend who’s been struggling with this.” · Share-driven awareness lift.
MOFU“Save this for your next routine refresh.” · Save-prompted education and reference behavior.
BOFU“Comment QUIZ, or take it via the link in bio.” · The conversion handoff.

Skin by Brownlee

Where We Committed. Where We Stand.

Funnel Health Check

Performance Breakdown

Top Posts of the Month

Strategy Forward

Next Month’s CTAs

Previous Monthly Reports