March 2026 Performance Report
Rise Stage · Month 6

Skin by Brownlee

@skinbybrownleeandco E-Commerce Skincare for Perimenopause & Hormonal Skin March 1–30, 2026 Managed by Riley

Monthly Performance Score

8.3/10

Solid Month

▲ +0.1 vs Feb
3 Exceeding
3 On Track
4 Watch

Score Trend

7.9
Nov
7.7
Dec
7.8
Jan
8.1
Feb
8.3
Mar

Business Goals

Funnel Health Check

How March performance mapped to your three core business goals.

Top of Funnel

Grow Reach & Build Authority as the Go-To Brand for Perimenopause Skin

66%2 of 3 metrics on track

Views (170,165) broke above the Rise floor — reach is expanding. New Followers (491) are on track. Shares (71) are the gap to close in April to push into broader distribution.

On Track
Middle of Funnel

Build Trust Through Education & Deepen Community Connection

50%2 of 4 metrics on track

Profile Visits (2,156) and Comments (210) are on track. Saves (152) and Retention (24%) are below Rise targets — educational content with explicit save CTAs is the next lever to pull.

On Track
Bottom of Funnel

Drive E-Commerce Product Sales & Build Email List

100%3 of 3 metrics on track

CTR (19.1%) and PCR (22.8%) are both exceeding Rise targets — the conversion funnel is firing. Link Taps (412) are on track. The audience that discovers Skin by Brownlee is clicking through and converting.

Exceeding

March 2026

Performance Breakdown

Every tracked metric for March — scored against your Rise Stage target ranges with month-over-month comparison.

Total Followers

33,066
▼ -30.1% vs. Feb

Rise Stage Range

10,000 – 100,000

✓ On Track

Top of Funnel — Awareness
New FollowersOn Track
March491
Target Range300 – 2,500
▲ +2% vs. Feb

Net new followers gained during March 2026.

SharesWatch
March71
Target Range200 – 2,000
▼ -2.7% vs. Feb

Total shares across all Reels and feed posts in March.

Total ViewsOn Track
March170,165
Target Range150,000 – 800,000
▼ -10.1% vs. Feb

Total video views across all Reels and feed posts in March.

Middle of Funnel — Engagement
Profile VisitsOn Track
March2,156
Target Range1,500 – 10,000
▼ -30% vs. Feb

Total profile visits from Instagram Insights — March 2026.

Retention %Watch
March24%
Target Range65% – 80%
— Flat vs. Feb

Average percentage of each Reel watched before drop-off.

SavesWatch
March152
Target Range300 – 2,500
▼ -1.3% vs. Feb

Total saves across all Reels and feed posts in March.

CommentsOn Track
March210
Target Range250 – 900
▲ +36% vs. Feb

Total comments across all content in March.

Bottom of Funnel — Conversion
CTRExceeding
March19.1%
Target Range2% – 5%
▲ +47% vs. Feb

Click-through rate: Link Taps ÷ Profile Visits × 100.

Link TapsOn Track
March412
Target Range350 – 3,000
▲ +3% vs. Feb

Total bio link clicks from Instagram Insights.

Profile Conversion RateExceeding
March22.8%
Target Range8% – 14%
▲ +46.2% vs. Feb

New Followers ÷ Profile Visits × 100.

Top Posts of the Month

Top Posts of the Month

Your highest-performing content this month, identified by our outlier scoring model — posts that over-indexed on reach, saves, shares, or retention relative to account averages.

#1 Top PostREELPost Score: 100/100
March 20, 2026
Reel
"You always have options in men and in skincare. 😅 Skincare isn’t one size fits all. Finding the right routine for your..."
You always have options in men and in skincare. 😅 Skincare isn’t one size fits all. Finding the right routine for your skin type, concerns, and lifestyle can feel just as complicated as finding the…
AVG RETENTION61.3%2.5x account avg
TOTAL VIEWS3,3311.8x account avg
SAVES101.6x account avg
▲ WHY IT WORKED

Anchored by exceptional retention at 2.5x the account average. Viewers watched a disproportionate amount of this Reel, signaling the hook delivered on its promise and the pacing held attention throughout. Reach also over-indexed at 1.8x average.

View on Instagram →
#2 Top PostCAROUSEL / IMAGEPost Score: 85/100
March 27, 2026
Carousel / Image
"I’m an esthetician and even I didn’t see this coming... You hear about perimenopause like it’s far off, something for w..."
I’m an esthetician and even I didn’t see this coming... You hear about perimenopause like it’s far off, something for women in their 50s. Nobody tells you the shifts can start earlier, quietly…
TOTAL VIEWS3,9622.1x account avg
▲ WHY IT WORKED

A reach outlier at 2.1x the account's average views. The hook successfully broke content out of the core audience and into the wider algorithm — a strong signal to double down on this format and topic.

View on Instagram →
#3 Top PostCAROUSEL / IMAGEPost Score: 56/100
March 4, 2026
Carousel / Image
"Skincare is more than products. 👀 The truth is, your sleep, hydration, movement, stress, and what you’re eating all sho..."
Skincare is more than products. 👀 The truth is, your sleep, hydration, movement, stress, and what you’re eating all show up on your skin. That’s why I take a holistic approach. I’m not here to just…
SHARES51.9x account avg
▲ WHY IT WORKED

Driven by share velocity at 1.9x the account average. High shares indicate the content tapped into a universal emotion or pain point the audience wanted to pass along — the strongest organic amplification signal available.

View on Instagram →

April Direction

Strategy Adjustments

Three moves for April — grounded in March data.

Doubling Down

Scale the Perimenopause Authority Content Series

Views & New Followers · Awareness & Authority Goals

The breakout month (170K views, 491 new followers) was driven by perimenopause education content — the clear content-market fit signal. Create 3–4 Reels on perimenopause skin changes with strong hooks targeting women 40–55. Use the “You always have options” hook framework that drove the top Reel.

Fixing

Tighten Hooks to Improve Reel Retention Past 30%

Avg Retention (24%) · Engagement Goal

Average retention at 24% is the primary improvement lever. The top Reel hit 61.4% — the gap is wide. Open every Reel with the payoff first: the specific benefit or insight in the first 2 seconds before any setup or context. Test pattern-interrupt hooks (bold text on screen, direct address) to stop the scroll faster.

Activating

Convert the Warm Audience Into Consultation Bookings

Link Taps / CTR · Conversion Goal

CTR (19.1%) and PCR (22.8%) are both above Rise-stage targets — 412 link taps confirm the audience is taking action. Add “Book a skin consultation — link in bio” to the end of every educational Reel. Test a lead magnet (free skin quiz or guide) as a mid-funnel conversion point to capture emails before the booking ask.

April CTA Plan

Next Month’s CTAs

Call-to-action strategy for April — aligned to your funnel and business goals.

★ Primary CTA

Drive Qualified Consultation Bookings

Type: Conversion CTA Mechanism: Link in Bio Primary KPI: Link Taps / CTR
“Book your complimentary skin consultation — link in bio.” or “Take our skin quiz and get a personalized routine built for you.”

CTR and PCR are both above stage targets this month — profile visitors are clicking through and converting at an exceptional rate. The gap is converting those clicks into booked consultations. Every April post should reference the consultation process and make booking feel like the obvious next step for someone in the research phase.

TOFU

Share CTA

“Tag a friend who needs to hear this.”

KPI: Shares · Caption tag prompt

MOFU

Save CTA

“Save this for your next skincare routine refresh.”

KPI: Saves · On-screen text CTA

BOFU

Booking CTA

“Ready for a personalized routine? Book your consultation — link in bio.”

KPI: Link Taps / CTR · Link in bio

Report History

Previous Monthly Reports

Compare your performance over time — click any month to view the full report.

February 2026
8.1/10
Solid Month
View Report ↗
January 2026
7.8/10
Strong Month
View Report ↗