@upandrunningohPerformance Running Gear & Expert Shoe Fittings in DaytonJuly 1–31, 2026Managed by Rachel
1 This month
Monthly Performance Score
7.5/10
Building Month
▼ 0.8 vs. June
0 Exceeding6 On Track4 Watch
Bio Link Engagement
11
Total Bio Link Taps
Total taps on any link in your bio. Fittings and shop traffic are your priority destinations this quarter.
A softer month. Several signals held steady, but retention and saves dipped and are the focus going into next month.
Your score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.
2 What we did
We published 14 posts, leaning into the Juniors program, community events and traditions, and product collections, all pointing toward fittings and shop visits.
14 posts6 Reels, six carousels, two photosThemes: Juniors program, community events, product collectionsFocus: fittings and shop
▤See every post and its numbers›
Full Month
All Posts This Month
Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.
Date▲▼
Format▲▼
Caption▲▼
Views▲▼
Saves▲▼
Shares▲▼
Comments▲▼
Retention▲▼
Bio Link Taps▲▼
CTR▲▼
Post
Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).
3 The results
Six of ten metrics stayed on track, including click-through and link taps, but retention fell from 66% to 33% and saves dropped to 2, which pulled the month down.
Build Trust Through Expertise & Improve Customer Retention
35%
Weighted score1.9/5.5
Bottom of funnel · Conversion
Drive E-Commerce Shop Traffic & In-Store Fit Bookings
48%
Weighted score2.4/5.0
▤See the goal-by-goal breakdown›
Top of funnel · Awareness
Built from Shares, Views, New Followers, weighted by buyer-predictive value.
Your awareness stage scored 45%, level with June. Shares held and views stayed steady, while new followers eased under the Spark floor. Widening reach is what pulls the follow along.
Middle of funnel · Engagement
Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.
Your engagement stage scored 35%, down from June. Retention fell from its 66% breakout and saves dropped to 2, which pulled the layer down, though comments recovered. Save-worthy carousels and stronger hooks are the levers to rebuild it.
Bottom of funnel · Conversion
Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.
Your conversion stage scored 48%. Click-through and link taps held inside their Spark ranges, while profile conversion eased under floor as reach softened. The conversion path is efficient; the job is feeding it more volume from the top.
▦See the full 10-metric breakdown›
July 2026
Performance Breakdown
Every tracked metric for July, scored against your Spark Stage target ranges with month-over-month comparison.
Total Followers
2,380
▲ 0.3% vs. June
Target Range
1,000 – 5,000
Spark Stage
Top of funnel · Awareness
New FollowersWatch
July25
Target Range40 – 90
▼ 22% vs June
Below the Spark floor and down from June. Reach softened, so fewer views converted to follows.
New followers fell 22%. Translation: 22% fewer people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.
SharesOn Track
July56
Target Range15 – 60
Flat vs June
Inside range and flat from June. Community-event content keeps traveling.
Shares held flat. Translation: the same number of people sent your content to someone else. Shares put you in front of new audiences your posts wouldn’t reach on their own.
Total ViewsOn Track
July18,220
Target Range10,000 – 40,000
▼ 2% vs June
Inside range and essentially flat. The reach base held steady.
Views held about flat. Translation: your content reached about the same number of screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.
Middle of funnel · Engagement
Profile VisitsOn Track
July287
Target Range50 – 500
▲ 12% vs June
Inside range and up from June. More people stepping in to look closer.
Profile visits rose 12%. Translation: 12% more people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.
RetentionWatch
July33%
Target Range35% – 50%
▼ 33 pts vs June
Below the Spark floor and down sharply from June’s breakout. Stronger hooks and tighter edits are the clear focus.
Retention came in at 33%. Translation: on average, people watched 33% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.
SavesWatch
July2
Target Range20 – 80
▼ 82% vs June
Well below floor and down from June. Save-worthy fit guides and how-tos are the lever to rebuild it.
Saves fell 82%. Translation: far fewer people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.
CommentsOn Track
July18
Target Range15 – 75
▲ 64% vs June
Back inside range and up from June. Conversation is picking up.
Comments rose 64%. Translation: 64% more people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.
Bottom of funnel · Conversion
CTROn Track
July3.8%
Target Range3% – 8%
▼ 0.1 pts vs June
Inside range and essentially flat. The bio link keeps converting the traffic it gets.
Click-through rate came in at 3.8%. Translation: of everyone who saw your link, 3.8% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.
Bio Link TapsOn Track
July11
Target Range5 – 40
▲ 10% vs June
Inside range and up slightly from June. Still thin, and reach growth is what feeds it.
Link taps rose 10%. Translation: 10% more people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.
PCRWatch
July8.7%
Target Range10% – 18%
▼ 3.8 pts vs June
Just below floor, eased from June. Profile-to-follower conversion is the lever to rebuild.
Profile conversion came in at 8.7%. Translation: 8.7% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.
▪See the 12-month value trajectory›
From attention to business
Content to Business Impact
How this month’s attention maps to business signal, from what we can see on-platform to a conservative estimate of what it’s worth.
The funnel this month
18,220
people saw your content🏟 more than 2.5 Dayton Dragons sellouts at Fifth Third Field
287
tapped through to look closer🏃 a packed Saturday group-run turnout
2
bookmarked content to reference later📌 2 pre-purchase bookmarks
11
tapped a bio link, the highest-intent signal we track👆 11 deliberate taps toward your shop and fittings
Bio link tap trajectory · 2026
As we’ve worked together, we’ve grown your ability to drive attention through organic social. This chart tracks your bio link taps across 2026, the highest-intent signal we can measure directly and the cleanest read on your direction. At your current volume, dollar modeling gets noisy, so we chart tap volume now and begin dollar modeling once you clear roughly 50 taps a month. Watch the trend: more taps means more people choosing to act.
Bio link tapsProjection (Jul–Dec)
Once your tap volume supports dollar modeling, these figures will use industry benchmarks for your category, not your books. Share your real numbers (average sale, repeat rate, typical customer lifetime value) and we will build this on your actual economics, so the trajectory reflects your business instead of the category.
4 What we learned
Your community-program and event content is what reaches new people.
#1 Top PostCAROUSEL
July 22, 2026
Carousel
“Nearly 200 athletes, countless miles, and one incredible summer.”
Nearly 200 athletes, countless miles, and one incredible summer. ☀️ Hear from our director on what makes Up and Running Juniors so special. #daytonsummer #daytonsummercamp #upandrunning…
TOTAL VIEWS1,7052.2x account avg
▲ WHY IT WORKED
A reach outlier at 2.2 times your average views. The Juniors summer-camp recap broke past the core audience, exactly the discovery motion a Spark-stage account needs. Community-program content is your widest-reaching format.
Some traditions are simply too special to fade. ☀️🏊🚴🏃 What began in 2004 as a fundraiser for LLS Team in Training, created by Nancy Knickerbocker, has grown into one of our favorite community… traditions—the Up and Running Fun In The Sun Kids Triathlon. For more than two decades, we’ve watched thousands of kids discover the joy of crossing a finish line, building confidence, and realizing they’re capable of amazing things. Sunday, we came full circle. Many of the kids who lined up at the starting line years ago are now standing on the sidelines cheering for their own children, volunteering, and helping make race day just as magical for the next generation. That’s what community is all about. 🧡 To every athlete, parent, volunteer, sponsor, and supporter who has been part of this journey—thank you for helping keep this tradition alive. Here’s to another year of smiles, high-fives, medals, and memories that will last a lifetime. #daytonsummer #daytoncommunity #kidstriathlon
TOTAL VIEWS1,1891.6x account avg
▲ WHY IT WORKED
A reach outlier at 1.6 times your average. The long-running triathlon tradition carried real community weight and traveled. Local-history and event content keeps widening the top of your funnel.
Your audience is stable and still clicking through. Content depth and save-worthiness are what slipped, so that is where the work goes.
Your quarter so far
You’re past testing and into execution. We track performance monthly and step back to adjust the strategy each quarter, so decisions come from real patterns, not single-month swings.
Q1
Jan–Mar
7.9/10
Steady
Steady quarter, strengthened through February and March.
Complete
Q2
Apr–Jun
8.0/10
Recovering
Worked: June recovered with retention at 66% and community re-engaged.
Watched: retention gave that back in July, and saves stayed below floor.
Complete
Q3
Jul–Sep
7.5/10
Softening
Worked: profile visits and comments grew, and click-through and link taps held inside range.
Watched: retention fell from 66% to 33% and saves dropped to 2, the two levers to rebuild.
In progress
Q4
Oct–Dec
Later this year
Pending
▤See your month-by-month scores›
Your composite score each month across 2026. Months without a published report show as not tracked, never as a zero.
Jan
7.4
Feb
8.3
Mar
8.0
Apr
7.9
May
7.9
Jun
8.3
Jul
7.5
Aug
·
Sep
·
Oct
·
Nov
·
Dec
·
5 What’s next
We rebuild retention with stronger hooks and tighter edits, and test save-driven formats like fit guides and how-tos.
Where our attention is in August
Rebuild retention
In August, our attention is on retention: stronger hooks and tighter edits to bring watch-time back above the 35% Spark floor after this month’s dip.
Save-driven formats
We’re testing fit guides and shoe-comparison carousels built to be saved, the clearest lever to lift saves back off the floor.
★ Primary call to action
“Book a fitting or shop the summer lineup, link in bio.”
