June 2026 Performance Report
Lift Stage · Month 23

Launch Party

@shoplaunchparty Curated Indie Beauty & Clean Makeup in OTR June 1–30, 2026 Managed by Riley
1 This month

Monthly Performance Score

7.9/10

Building Month

▼ 0.9 vs. May
1 Exceeding 5 On Track 4 Watch

Bio Link Engagement

72

Total Bio Link Taps

Total taps on any link in your bio. Shop and in-store traffic are your priority destinations this quarter.

June was a quieter month inside a strong quarter. Reach softened, but the engine that turns attention into customers held.

Your score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.

2 What we did

We published 14 posts, leaning into relatable everyday-beauty content, industry-take carousels, and tutorials, all pointing shoppers toward the summer drop and the OTR store.

14 postsMostly Reels, three carouselsThemes: relatable everyday beauty, industry takes, tutorialsFocus: shop and in-store
▤See every post and its numbers›

Full Month

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼ Format▲▼ Caption▲▼ Views▲▼ Saves▲▼ Shares▲▼ Comments▲▼ Retention▲▼ Bio Link Taps▲▼ CTR▲▼ Post
Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

3 The results

Reach dipped, but conversion stayed strong. A 13.2% click-through rate, above your stage ceiling, kept sending people to your shop.

13.2%
Click-through rate
Exceeding
72
Bio link taps
On Track
54,858
Total views
On Track
38%
Video retention
Watch

Goal Tracker

Top of funnel · Awareness

Grow Digital Community & Drive Brand Discovery

35%
Weighted score0.95/2.75
Middle of funnel · Engagement

Build Trust Through Education & Deepen Community Connection

49%
Weighted score2.7/5.5
Bottom of funnel · Conversion

Drive E-Commerce Sales & In-Store Traffic

64%
Weighted score3.2/5.0
▤See the goal-by-goal breakdown›
Top of funnel · Awareness
Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 35% this month. Reach softened across followers, shares, and views at the same time, which is what pulled this stage down. Widening the top of the funnel is the July focus.

Middle of funnel · Engagement
Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 49%. Saves and community held their ground, and retention is the lever holding the number back. Tighter Reel pacing is the July focus.

Bottom of funnel · Conversion
Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 64%, the strongest of the three. Click-through cleared the Lift ceiling and link taps held steady. The bottom of your funnel stayed dialed even in a quieter month.

▦See the full 10-metric breakdown›

June 2026

Performance Breakdown

Every tracked metric for June, scored against your Lift Stage target ranges with month-over-month comparison.

Total Followers

5,529
▼ 0.04% vs. May

Target Range

5,000 – 25,000

Lift Stage

Top of funnel · Awareness
New FollowersWatch
June37
Target Range100 – 270
▼ 62% vs May

Below floor. Reach softened, so fewer discovery moments converted to follows.

New followers fell 62%. Translation: 62% fewer people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesWatch
June48
Target Range60 – 300
▼ 6% vs May

Below floor. Discovery-first content that widens reach is the July lever.

Shares fell 6%. Translation: 6% fewer people sent your content to someone else. Shares put you in front of new audiences your posts wouldn’t reach on their own.

Total ViewsOn Track
June54,858
Target Range40,000 – 150,000
▼ 8% vs May

Inside range but down from May. Reach base intact, just quieter.

Views fell 8%. Translation: your content reached 8% fewer screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of funnel · Engagement
Profile VisitsOn Track
June546
Target Range300 – 2,000
▼ 7% vs May

Inside range. Consideration traffic held.

Profile visits fell 7%. Translation: 7% fewer people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionWatch
June38%
Target Range50% – 65%
▼ 16 pts vs May

Below floor and down from May. Content pacing needs tightening to rebuild attention.

Retention came in at 38%. Translation: on average, people watched 38% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesOn Track
June88
Target Range80 – 400
▼ 20% vs May

Inside range but down from May. The education series is still landing at a healthy rate.

Saves fell 20%. Translation: 20% fewer people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsOn Track
June114
Target Range75 – 250
▼ 3% vs May

Inside range. Community held.

Comments fell 3%. Translation: 3% fewer people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of funnel · Conversion
CTRExceeding
June13.2%
Target Range3% – 6%
▼ 2 pts vs May

Above the Lift ceiling. The bio link keeps doing its job.

Click-through rate came in at 13.2%. Translation: of everyone who saw your link, 13.2% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsOn Track
June72
Target Range30 – 180
▼ 19% vs May

Inside range but down from May’s high. Steady traffic to the shop and in-store.

Link taps fell 19%. Translation: 19% fewer people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCRWatch
June6.8%
Target Range10% – 16%
▼ 9.8 pts vs May

Below floor. Profile-to-follower conversion softened.

Profile conversion came in at 6.8%. Translation: 6.8% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

▪See the 12-month value trajectory›

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from what we can see on-platform to a conservative estimate of what it’s worth.

The funnel this month

54,858
people saw your content🎼 the equivalent of filling Music Hall 22 times over
546
tapped through to look closer🚶 a Washington Park summer-evening crowd
88
bookmarked content to reference later📌 88 pre-purchase bookmarks
72
tapped a bio link, the highest-intent signal we track👆 72 deliberate taps toward your shop

Modeled 12-month value trajectory · 2026

As we’ve worked together, we’ve grown your ability to turn organic attention into business signal. This chart is about direction, not a fixed dollar figure. It models where your momentum points over a 12-month window, and each month of real performance sharpens the line. Watch the trend, not the endpoint.

$0$261$523$784$1.0kJanFebMarAprMayJunJulAugSepOctNovDec
Modeled midpointLow–high rangeProjection (Jul–Dec)
How we got here

Retail: assumes bio link taps split across the shop and in-store paths, new-customer conversion of 2–4%, and a typical indie-beauty customer at a $60–$90 first order with repeat visits over about two years.

The headline number is a midpoint. The range beneath it reflects the uncertainty in conversion rates and customer mix. The midpoint gives you an expected impact to plan around; the range shows the honest spread. As Bitly per-link tracking and your own data land in Q3, both the midpoint and the range tighten.

Sources: MageLoyalty beauty repeat-rate, Rivo beauty CLV, FinancialModelsLab beauty KPIs.

These figures use industry benchmarks for your category, not your books. Share your real numbers (average sale, repeat rate, typical customer lifetime value) and we will rebuild this on your actual economics, so the trajectory reflects your business instead of the category.

4 What we learned

Your audience rewards relatable, real-life content.

#1 Top PostREELOutlier Magnitude: 2.66x
June 25, 2026
Reel
“No, I got it...”
No, I got it... Catch me cramming everything I need for the day into one hand. I know I’m not the only one. Ft. @bareyourhands Cuticle Oil @vacationinc Super Spritz…
SHARES165.2x account avg
SAVES173.4x account avg
▲ WHY IT WORKED

A share outlier at 5.2x the account’s average. Relatable, everyday-life content amplified past the core audience through the natural instinct to share. Shares at this multiplier are the fastest way to widen the top of the funnel without paid spend.

View on Instagram →
#2 Top PostCAROUSELOutlier Magnitude: 1.77x
June 18, 2026
Carousel
“Big beauty could never.”
Big beauty could never. 👀 And honestly? I’m glad. I’ve been in this industry long enough to know the difference between a brand that sells you something and one that…
COMMENTS253.2x account avg
TOTAL VIEWS3,9712.0x account avg
▲ WHY IT WORKED

A conversation outlier at 3.2x the account’s comment average. Industry-take carousels pull the audience into an opinion moment, which is exactly the signal that positions the brand as more than a retailer.

View on Instagram →

The posts that traveled were everyday moments, not polished promos. Relatable and industry-POV content is your reach engine, and conversion holds even when reach dips.

★See the other standout posts this month›
#3 Top PostREELOutlier Magnitude: 1.49x
June 14, 2026
Reel
“For the next “what do I do w/ my hair” moment.”
For the next “what do I do w/ my hair” moment. The perfect twirl, tuck & secure look. Save this moment and keep watch for more claw clip updos. Ft. Chunks Seashell…
SAVES112.2x account avg
▲ WHY IT WORKED

A save outlier at 2.2x the account’s average. Tutorial content earned reference-later behavior from the audience. Save-worthy hair and beauty how-tos are a proven format for this account and should be a recurring pillar.

View on Instagram →

Your quarter so far

You’re past testing and into execution. We track performance monthly and step back to adjust the strategy each quarter, so decisions come from real patterns, not single-month swings.

Q1
Jan–Mar
7.6/10
Steady
Steady quarter, scores held in the mid sevens.
Complete
Q2
Apr–Jun
8.4/10
Strong
Worked: click-through stayed above target all quarter, and April and May were both strong months.
Watched: reach softened into June, and retention slipped to 38%.
Complete
Q3
Jul–Sep
Begins July
Pending
Q4
Oct–Dec
Later this year
Pending
▤See your month-by-month scores›

Your composite score each month across 2026. Months without a published report show as not tracked, never as a zero.

Jan
7.5
Feb
7.7
Mar
7.5
Apr
8.5
May
8.8
Jun
7.9
Jul
·
Aug
·
Sep
·
Oct
·
Nov
·
Dec
·

5 What’s next

Next month we widen the top of the funnel with discovery-first Reels and tighter openings to rebuild reach, while the conversion engine keeps running.

Where our attention is in July

Discovery-first Reels to widen reach

In July, our attention is on discovery-first Reels (trends, education, before-and-after) that widen the top of the funnel and feed more traffic to the conversion path.

Tighter Reel pacing

We’re watching how shorter cuts and faster hooks move retention, holding the conversion engine steady while reach rebuilds.

★ Primary call to action

“Shop the summer drop, link in bio.”