July 2026 Performance Report
Lift Stage · Month 24

Launch Party

@shoplaunchparty Curated Indie Beauty & Clean Makeup in OTR July 1–31, 2026 Managed by Riley
1 This month

Monthly Performance Score

8.5/10

Strong Month

▲ 0.6 vs. June
1 Exceeding 7 On Track 2 Watch

Bio Link Engagement

82

Total Bio Link Taps

Total taps on any link in your bio. Shop and in-store traffic are your priority destinations this quarter.

A strong, well-rounded month. Conversion stayed well above benchmark and both saves and profile conversion climbed.

Your score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.

2 What we did

We published 15 pieces in July, leaning into quick hair and beauty tutorials, the Final Friday zine event, and relatable everyday-beauty content, all pointing shoppers toward the shop and the OTR store.

15 posts11 Reels, four carouselsThemes: hair and beauty tutorials, the zine event, everyday beautyFocus: shop and in-store
▤See every post and its numbers›

Full Month

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼ Format▲▼ Caption▲▼ Views▲▼ Saves▲▼ Shares▲▼ Comments▲▼ Retention▲▼ Bio Link Taps▲▼ CTR▲▼ Post
Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

3 The results

Click-through held at 12.3% against a 3 to 6% benchmark, saves rose to 111, and profile conversion nearly doubled to 13%. The funnel is converting efficiently.

12.3%
Click-through rate
Exceeding
111
Saves
On Track
13.0%
Profile conversion
On Track
36%
Video retention
Watch

Goal Tracker

Top of funnel · Awareness

Grow Digital Community & Drive Brand Discovery

45%
Weighted score1.25/2.75
Middle of funnel · Engagement

Build Trust Through Education & Deepen Community Connection

49%
Weighted score2.7/5.5
Bottom of funnel · Conversion

Drive E-Commerce Sales & In-Store Traffic

76%
Weighted score3.8/5.0
▤See the goal-by-goal breakdown›
Top of funnel · Awareness
Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 45%, up from June. Shares came back inside range and views grew, while new followers stayed below floor. Widening reach further is the ongoing focus.

Middle of funnel · Engagement
Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 49%. Saves and community held their ground and profile visits grew, with retention still the lever holding the number back. Tighter Reel pacing is the focus.

Bottom of funnel · Conversion
Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 76%, the strongest of the three. Click-through cleared the Lift ceiling, link taps grew, and profile conversion recovered to 13%. The bottom of your funnel is converting efficiently.

▦See the full 10-metric breakdown›

July 2026

Performance Breakdown

Every tracked metric for July, scored against your Lift Stage target ranges with month-over-month comparison.

Total Followers

5,576
▲ 0.8% vs. June

Target Range

5,000 – 25,000

Lift Stage

Top of funnel · Awareness
New FollowersWatch
July87
Target Range100 – 270
▲ 135% vs June

Below floor but up sharply from June. Reach widened, so more discovery moments turned into follows.

New followers rose 135%. Translation: more than twice as many people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesOn Track
July89
Target Range60 – 300
▲ 85% vs June

Back inside range. Relatable, everyday content widened reach again.

Shares rose 85%. Translation: 85% more people sent your content to someone else. Shares put you in front of new audiences your posts wouldn’t reach on their own.

Total ViewsOn Track
July63,924
Target Range40,000 – 150,000
▲ 17% vs June

Inside range and up from June. Reach rebuilt this month.

Views rose 17%. Translation: your content reached 17% more screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of funnel · Engagement
Profile VisitsOn Track
July667
Target Range300 – 2,000
▲ 22% vs June

Inside range and up from June. Consideration traffic grew.

Profile visits rose 22%. Translation: 22% more people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionWatch
July36%
Target Range50% – 65%
▼ 2 pts vs June

Below floor and essentially flat. Tighter Reel pacing stays the lever to rebuild attention.

Retention came in at 36%. Translation: on average, people watched 36% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesOn Track
July111
Target Range80 – 400
▲ 26% vs June

Inside range and up from June. The education series keeps earning bookmarks.

Saves rose 26%. Translation: 26% more people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsOn Track
July99
Target Range75 – 250
▼ 13% vs June

Inside range, eased slightly from June. Community stayed engaged.

Comments fell 13%. Translation: 13% fewer people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of funnel · Conversion
CTRExceeding
July12.3%
Target Range3% – 6%
▼ 0.9 pts vs June

Above the Lift ceiling. The bio link keeps doing its job.

Click-through rate came in at 12.3%. Translation: of everyone who saw your link, 12.3% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsOn Track
July82
Target Range30 – 180
▲ 14% vs June

Inside range and up from June. Steady, growing traffic to the shop and in-store.

Link taps rose 14%. Translation: 14% more people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCROn Track
July13.0%
Target Range10% – 16%
▲ 6.2 pts vs June

Back inside range and nearly doubled from June. Profile-to-follower conversion recovered strongly.

Profile conversion came in at 13.0%. Translation: 13.0% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

▪See how this month’s attention maps to business signal›

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from the widest reach down to the highest-intent taps.

The funnel this month

63,924
people saw your content🎼 the equivalent of filling Music Hall 26 times over
667
tapped through to look closer🚶 a Washington Park summer-evening crowd
111
bookmarked content to reference later📌 111 pre-purchase bookmarks
82
tapped a bio link, the highest-intent signal we track👆 82 deliberate taps toward your shop

4 What we learned

Quick hair tutorials are what your audience saves, and the zine event is what they share.

#1 Top PostREEL
July 7, 2026
Reel
“Love a messy bun but want to elevate it?”
Love a messy bun but want to elevate it? The messy twist is my go-to. Effortless, casual, and honestly way easier than it looks. And yes, it works for thick hair too. Ft. @chunks.shop Octopus Claw …
SAVES173.3x account avg
▲ WHY IT WORKED

Save density at 3.3 times your average. Quick, do-it-yourself hair tutorials are the format your audience bookmarks to try later, and a save is the strongest early signal of a future shopper. Keep the how-to Reels coming.

View on Instagram →
#2 Top PostREEL
July 21, 2026
Reel
“Struggle with claw clips because of long or thick hair?”
Struggle with claw clips because of long or thick hair? This one’s for you. I’m calling this one the double bun (feel free to drop a better name below lol.) Fun, effortless, and one of my favorites…
SAVES163.1x account avg
▲ WHY IT WORKED

Another save outlier, 3.1 times your average, on the same tutorial format. Two of your top posts this month were quick hair how-tos, which confirms the pattern: teach something useful in a few seconds and your audience keeps it.

View on Instagram →

Your audience is clicking and saving. The build is in reach: new-follower volume and retention are the two levers still under target.

★See the other standout posts this month›
#3 Top PostCAROUSEL
July 27, 2026
Carousel
“Volume 4 of our zine is officially dropping!”
This week is Final Friday, which means Volume 4 of our zine is officially dropping! Get ready! Join us in the shop from 5-8pm to celebrate! We have such an incredible group of artists and writers…
SHARES237.9x account avg
▲ WHY IT WORKED

A share outlier at nearly 8 times your average. The Final Friday zine event pulled the community in and they passed it on. Event and community content is your reach engine, worth pairing with the tutorials that convert.

View on Instagram →

Your quarter so far

You’re past testing and into execution. We track performance monthly and step back to adjust the strategy each quarter, so decisions come from real patterns, not single-month swings.

Q1
Jan–Mar
7.6/10
Steady
Steady quarter, scores held in the mid sevens.
Complete
Q2
Apr–Jun
8.4/10
Strong
Worked: click-through stayed above target all quarter, April and May both strong.
Watched: reach softened into June before rebuilding in July.
Complete
Q3
Jul–Sep
8.5/10
Strong
Worked: conversion held above benchmark and profile conversion nearly doubled to 13%.
Watched: new followers and retention are the two levers still under target.
In progress
Q4
Oct–Dec
Later this year
Pending
▤See your month-by-month scores›

Your composite score each month across 2026. Months without a published report show as not tracked, never as a zero.

Jan
7.5
Feb
7.7
Mar
7.5
Apr
8.5
May
8.8
Jun
7.9
Jul
8.5
Aug
·
Sep
·
Oct
·
Nov
·
Dec
·

5 What’s next

We widen top-of-funnel reach to lift new followers, and tighten hooks for retention, while the conversion engine keeps running.

Where our attention is in August

Discovery-first Reels to widen reach

In July, our attention is on discovery-first Reels (trends, education, before-and-after) that widen the top of the funnel and feed more traffic to the conversion path.

Tighter Reel pacing

We’re watching how shorter cuts and faster hooks move retention, holding the conversion engine steady while reach rebuilds.

★ Primary call to action

“Shop the summer drop, link in bio.”