June 2026 Performance Report
Lift Stage · Month 14

MEAS Active

@measactive Fashion-Forward Performance Activewear with a Mission June 1–30, 2026 Managed by Riley
1 This month

Monthly Performance Score

7.6/10

Building Month

▼ 0.6 vs. May
1 Exceeding 4 On Track 5 Watch

Bio Link Engagement

72

Total Bio Link Taps

Total taps on any link in your bio. Shop and email list are your priority destinations.

June normalized after May’s grand-opening surge, but conversion efficiency held and your community leaned in.

Your score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.

2 What we did

We published 8 posts, leaning into founder and mission content, interactive engagement, and product cheatsheets, all pointing toward the shop and the email list.

8 postsMostly Reels, some carouselsThemes: founder and mission content, interactive engagement, product cheatsheetsFocus: shop and email list
▤See every post and its numbers›

Full Month

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼ Format▲▼ Caption▲▼ Views▲▼ Saves▲▼ Shares▲▼ Comments▲▼ Retention▲▼ Bio Link Taps▲▼ CTR▲▼ Post
Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

3 The results

Reach settled off the opening peak, but click-through stayed above your stage ceiling and comments broke out on mission content.

9.8%
Click-through rate
Exceeding
193
Comments
On Track
72
Bio link taps
On Track
49%
Video retention
Watch

Goal Tracker

Top of funnel · Awareness

Grow Reach & Build the Mission-Driven Brand

35%
Weighted score0.95/2.75
Middle of funnel · Engagement

Deepen Community & Build Purchase Confidence

35%
Weighted score1.9/5.5
Bottom of funnel · Conversion

Drive Shop Traffic & Email List Growth

64%
Weighted score3.2/5.0
▤See the goal-by-goal breakdown›
Top of funnel · Awareness
Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 35% this month. New followers, views, and shares all normalized from May’s grand-opening surge. Rebuilding reach volume with founder and mission content is the July focus.

Middle of funnel · Engagement
Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 35%. Comments broke through, up 74% and well inside range as the mission content resonated. Retention sits a hair under the Lift floor and saves eased, so those are the July levers to lift the layer.

Bottom of funnel · Conversion
Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 64%, the strongest of the three. Click-through stayed above the Lift ceiling even off the opening peak, and link taps held inside range. The conversion engine is efficient; the job is feeding it more reach from the top.

▦See the full 10-metric breakdown›

June 2026

Performance Breakdown

Every tracked metric for June, scored against your Lift Stage target ranges with month-over-month comparison.

Total Followers

10,134
▼ 0.3% vs. May

Target Range

5,000 – 25,000

Lift Stage

Top of funnel · Awareness
New FollowersWatch
June46
Target Range100 – 270
▼ 49% vs May

Below floor and down from May’s opening surge. Reach normalizing after the grand opening.

New followers fell 49%. Translation: 49% fewer people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesWatch
June26
Target Range60 – 300
▼ 24% vs May

Below floor and down from May. Shareable founder and mission content is the July lever.

Shares fell 24%. Translation: 24% fewer people sent your content to someone else. Shares put you in front of new audiences your posts wouldn’t reach on their own.

Total ViewsOn Track
June51,417
Target Range40,000 – 150,000
▼ 5% vs May

Inside range. Reach settled back from the grand-opening peak.

Views fell 5%. Translation: your content reached 5% fewer screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of funnel · Engagement
Profile VisitsOn Track
June733
Target Range300 – 2,000
▼ 8% vs May

Inside range. Consideration traffic held near the opening level.

Profile visits fell 8%. Translation: 8% fewer people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionWatch
June49%
Target Range50% – 65%
▲ 1 pt vs May

Just below the Lift floor. Founder-story Reels are the lever to lift attention.

Retention came in at 49%. Translation: on average, people watched 49% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesWatch
June22
Target Range80 – 400
▼ 19% vs May

Below floor and down from May. Save-worthy product and how-to content is the lever.

Saves fell 19%. Translation: 19% fewer people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsOn Track
June193
Target Range75 – 250
▲ 74% vs May

Inside range and up sharply from May. Mission content is driving conversation.

Comments grew 74%. Translation: 74% more people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of funnel · Conversion
CTRExceeding
June9.8%
Target Range3% – 6%
▼ 7.1 pts vs May

Above the Lift ceiling. Even off the opening peak, the bio link converts efficiently.

Click-through rate came in at 9.8%. Translation: of everyone who saw your link, 9.8% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsOn Track
June72
Target Range30 – 180
▼ 46% vs May

Inside range but down from May’s opening high. Steady traffic to the shop and list.

Link taps fell 46%. Translation: 46% fewer people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCRWatch
June6.3%
Target Range10% – 16%
▼ 5.2 pts vs May

Below floor. Profile-to-follower conversion softened as reach normalized.

Profile conversion came in at 6.3%. Translation: 6.3% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

▪See the 12-month value trajectory›

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from what we can see on-platform to a conservative estimate of what it’s worth.

The funnel this month

51,417
people saw your content🏟 Great American Ball Park filled 1.2x over
733
tapped through to look closer🎼 a Music Hall main-floor crowd
22
bookmarked content to reference later📌 22 pre-purchase bookmarks
72
tapped a bio link, the highest-intent signal we track👆 72 deliberate taps toward your shop

Modeled 12-month value trajectory · 2026

As we’ve worked together, we’ve grown your ability to turn organic attention into business signal. This chart is about direction, not a fixed dollar figure. It models where your momentum points over a 12-month window, and each month of real performance sharpens the line. Watch the trend, not the endpoint.

$0$1.0k$2.0k$3.0k$4.0kJanFebMarAprMayJunJulAugSepOctNovDec
Modeled midpointLow–high rangeProjection (Jul–Dec)
How we got here

Customer: assumes about 55% of bio link taps head toward the shop and checkout, about 25% toward email list signup, and the rest to other destinations, new-customer conversion of 2–4%, and a typical mission-driven activewear customer at an $85 average order across about 2.4 orders a year over a 2.8-year relationship.

The headline number is a midpoint. The range beneath it reflects the uncertainty in conversion rates and customer mix. The midpoint gives you an expected impact to plan around; the range shows the honest spread. These are directional, category-typical figures, so the midpoint is best read as a central approximation rather than a precise count.

Sources: Foundry CRO DTC fashion benchmarks, Commerce Catalyst DTC apparel, Rivo lifestyle retention.

These figures use industry benchmarks for your category, not your books. Share your real numbers (average sale, repeat rate, typical customer lifetime value) and we will rebuild this on your actual economics, so the trajectory reflects your business instead of the category.

4 What we learned

Your mission is what your audience talks about.

#1 Top PostREELOutlier Magnitude: 1.90x
June 16, 2026
Reel
“Your intuition is being tested 👀 What color is this workout set?”
Your intuition is being tested 👀 What color is this workout set? Drop the FIRST color that comes to mind, no overthinking! 🩷 (Check our stories to find out if you’re…
COMMENTS323.8x account avg
TOTAL VIEWS6,4542.4x account avg
▲ WHY IT WORKED

A conversation outlier at 3.8x the account’s comment average, with reach also over-indexing at 2.4x. Mission-driven content pulled the community into a reply moment, exactly the engagement that builds the trust an activewear buyer acts on.

View on Instagram →
#2 Top PostREELOutlier Magnitude: 1.07x
June 2, 2026
Reel
“Busy. Booked. Locked in.”
Busy. Booked. Locked in. 🎯 Can’t talk. Got goals to hit. We’re here for every PR, every early alarm, every “one more rep” moment... and we want to hear yours.…
AVG RETENTION82.7%1.7x account avg
▲ WHY IT WORKED

Anchored by strong retention at 1.7x the account average. Viewers watched a disproportionate share of this Reel from the open, a sign the hook landed and the pacing held. High retention is the signal that tells the algorithm to carry a Reel to a higher quality audience.

View on Instagram →

The content that pulled them into conversation was founder-led and values-driven. Retention and saves are the levers to lift.

Your quarter so far

You’re past testing and into execution. We track performance monthly and step back to adjust the strategy each quarter, so decisions come from real patterns, not single-month swings.

Q1
Jan–Mar
7.5/10
Mixed
A steady opening quarter, with January and February close together and March the strongest of the three.
Complete
Q2
Apr–Jun
7.9/10
Steady
Worked: May delivered a grand-opening surge, click-through held above target all quarter, and comments climbed 74%.
Watched: reach reverted after the opening, retention landed just under floor, and saves below floor.
Complete
Q3
Jul–Sep
Begins July
Pending
Q4
Oct–Dec
Later this year
Pending
▤See your month-by-month scores›

Your composite score each month across 2026. Months without a published report show as not tracked, never as a zero.

Jan
7.3
Feb
7.4
Mar
7.9
Apr
7.9
May
8.2
Jun
7.6
Jul
·
Aug
·
Sep
·
Oct
·
Nov
·
Dec
·

5 What’s next

Next month we lean into higher-cadence founder-story Reels to lift retention and test an email-list-first bio link to turn taps into owned audience.

Where our attention is in July

Founder-story Reels at higher cadence

In July, our attention is on more founder-story Reels, using May’s 94.5% retention founder post as the template for what holds attention on this account.

Email-list-first bio link

We’re testing an email-list-first bio link with a July offer, turning bio link taps into owned audience the shop can reach directly.

★ Primary call to action

“Shop the collection or join the list, link in bio.”