MEAS Active, June 2026 Performance Report

2 What we did

We published 6 pieces in 22 days, built around the founder story and the Mille-Feuille launch runway, all pointing toward the shop and the email list.

6 pieces5 Reels, 1 carouselThemes: founder story, launch runway, community and valuesFocus: shop and email listLighter launch-build cadence

▤See every post and its numbers›

Full Month

All Posts, July 1 to 22

Every piece published in this final window, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on at least one standout signal against the window average.

Date▲▼	Format▲▼	Caption▲▼	Views▲▼	Saves▲▼	Shares▲▼	Comments▲▼	Retention▲▼	Bio Link Taps▲▼	CTR▲▼	Post

Lime edge = over-indexed on at least one standout signal (saves, shares, comments, views, or retention) at 1.5× or more the window average.

3 The results

On a partial window, click-through held at 8.8% against a 3 to 6% benchmark, and the founder story drove over a third of all comments.

8.8%

Click-through rate

Exceeding

66

Comments

On Track

49

Bio link taps

On Track

46%

Video retention

Watch

Goal Tracker

Top of funnel · Awareness

Grow Reach & Build the Mission-Driven Brand

35%

Weighted score0.95/2.75

Middle of funnel · Engagement

Deepen Community & Build Purchase Confidence

35%

Weighted score1.9/5.5

Bottom of funnel · Conversion

Drive Shop Traffic & Email List Growth

64%

Weighted score3.2/5.0

▤See the goal-by-goal breakdown›

Top of funnel · Awareness

Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 35% across the window. Views landed inside the prorated range while shares and new followers stayed under their prorated floors. Reach held to a healthy per-piece level through the close.

Middle of funnel · Engagement

Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 35%. Comments landed inside the prorated range, with the founder story alone drawing 24 of the 66. Retention at 46% and saves at 18 are the two levers that stayed below target all year, and they remain the clearest room to grow.

Bottom of funnel · Conversion

Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 64%, the strongest of the three and the clearest proof point of the year. Click-through finished at 8.8%, above the Lift ceiling and close to June’s 9.8%, and link taps held inside the prorated range. Profile conversion stayed under floor, the standing lever through the engagement.

▦See the full 10-metric breakdown›

July 1–22, 2026

Performance Breakdown

Every tracked metric for the final window, scored against your Lift Stage ranges prorated to the 22-day window so the badges are fair for a partial month. Rate metrics (click-through, retention, profile conversion) use their normal ranges.

Top of funnel · Awareness

New FollowersWatch

July 1–2245

Target Range71 – 192

Below the prorated floor on a 22-day window. Net follower movement held essentially flat across the close, 10,134 to 10,118.

New followers came in at 45. Translation: 45 people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesWatch

July 1–2222

Target Range43 – 213

Below the prorated floor. The one carousel out-shared every Reel, worth carrying into the format mix.

Shares landed at 22. Translation: 22 people sent your content to someone else. Shares put you in front of new audiences your posts wouldn’t reach on their own.

Total ViewsOn Track

July 1–2230,641

Target Range28,387 – 106,452

Inside the prorated range on six pieces across 22 days. Account reach held to a healthy level through the close.

Views came in at 30,641. Translation: your content reached 30,641 screens across the final window. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of funnel · Engagement

Profile VisitsOn Track

July 1–22557

Target Range213 – 1,419

Inside the prorated range. Consideration traffic stayed healthy to the end.

Profile visits came in at 557. Translation: 557 people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionWatch

July 1–2246%

Target Range50% – 65%

Below the Lift floor, the largest standing gap. Front-loading the hook was the highest-leverage fix all year.

Retention came in at 46%. Translation: on average, people watched 46% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesWatch

July 1–2218

Target Range57 – 284

Below the prorated floor, the same gap flagged every month this year. Save-worthy value content is the standing recommendation.

Saves landed at 18. Translation: 18 people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsOn Track

July 1–2266

Target Range53 – 177

Inside the prorated range. The founder story alone drew 24 of the 66.

Comments came in at 66. Translation: 66 people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of funnel · Conversion

CTRExceeding

July 1–228.8%

Target Range3% – 6%

Above the Lift ceiling and steady to the final day. The strongest and most consistent metric of the engagement.

Click-through rate came in at 8.8%. Translation: of everyone who saw your link, 8.8% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsOn Track

July 1–2249

Target Range21 – 128

Inside the prorated range. Steady traffic to the shop and list right to the close.

Link taps landed at 49. Translation: 49 people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCRWatch

July 1–228.1%

Target Range10% – 16%

Below the Lift floor, a standing lever through the engagement.

Profile conversion came in at 8.1%. Translation: 8.1% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

▪See how this final window’s attention maps to business signal›

From attention to business

Content to Business Impact

How this final window’s attention maps to business signal, from the widest reach down to the highest-intent taps.

The funnel in this final window

30,641

people saw your content🎼 Music Hall filled nearly 9 times over

557

tapped through to look closer🎭 a sold-out Memorial Hall crowd

18

bookmarked content to reference later📌 18 pre-purchase bookmarks

49

tapped a bio link, the highest-intent signal we track👆 49 deliberate taps toward your shop

4 What we learned

Your mission is what your audience talks about.

#1 Top PostREEL

July 9, 2026

Reel

“Behind The Seams: How I Create Our Collections”

Behind The Seams: How I Create Our Collections No two collections ever look the same, and that's my favorite part. Every single one starts as a scattered brainstorm and transforms into something…

COMMENTS242.7x account avg

▲ WHY IT WORKED

A conversation outlier at 2.6x the window’s comment average, and the single most-commented piece of the final window. Erin on camera, telling the story of how a collection actually gets made, is the content that pulled this community into a reply every time we ran it. This is the engine worth carrying forward.

View on Instagram →

#2 Top PostREEL

July 21, 2026

Reel

“Saw this gal on the street and I just had to stop her…”

Saw this gal on the street and I just had to stop her… she may or may not be wearing our new collection, Mille-Feuille, a thousand layers. (this was not staged btw) Mille-Feuille is built to move…

SAVES52.0x account avg

▲ WHY IT WORKED

Save density at 2.0x the window average, on top of the widest reach of the final window at 2,945 views. Saves are the strongest pre-purchase signal we track, and seeing them concentrate on the Mille-Feuille tease means people were bookmarking the drop to come back to it. Launch runway content earns its place.

View on Instagram →

▤See the other standout post from this window›

#3 Top PostCAROUSEL

July 2, 2026

Carousel

“Freedom to be you. Freedom to move.”

Freedom to be you. Freedom to move. Freedom means something different for every woman who wears MEAS. The runner chasing a sunrise PR, the mom squeezing in a workout between drop-offs, the woman…

SHARES82.5x account avg

▲ WHY IT WORKED

Share velocity at 2.5x the window average, and the share leader of the final window. A single static carousel out-shared every Reel we published, which is worth remembering for your format mix. Shares put you in front of audiences your own followers cannot reach.

View on Instagram →

The pattern that closed the year is the same one that opened it: when Erin is on camera telling the story, the community shows up to talk. Retention and saves stayed the two levers to lift.

Your full engagement

This is the whole engagement in one view, quarter by quarter, from October 2025 through the final window. Each quarter we stepped back and adjusted the strategy from the pattern rather than from any single month.

Q1

Jan–Mar

7.5/10

Mixed

A steady opening quarter, with January and February close together and March the strongest of the three.

Complete

Q2

Apr–Jun

7.9/10

Steady

Worked: May delivered a grand-opening surge, click-through held above target all quarter, and comments climbed 74%.

Watched: reach reverted after the opening, retention landed just under floor, and saves below floor.

Complete

Q3

Jul 1–22

7.8/10

Steady

Worked: click-through finished at 8.8%, above benchmark for the last time as it was for most of the year, and the founder story drove 24 of 66 comments.

Watched: retention at 46% and saves at 18, the two gaps that stayed open all year.

Final window

Q4

Oct–Dec

Engagement closed July 22

Not tracked

▤See every month we tracked›

Your composite score across the full engagement, October 2025 through the final window. October to December 2025 come from the legacy performance sheet; January 2026 forward are v8 scored reports. Every month we managed is shown, and the year closed inside the healthy 7.3 to 8.5 band.

Oct

8.5

Nov

7.5

Dec

8.0

Jan

7.3

Feb

7.4

Mar

7.9

Apr

7.9

May

8.2

Jun

7.6

Jul

7.8

5 What you carry forward

Everything we built this year stays with you, and so does the playbook that produced it.

What you carry forward

Everything we built this year stays with you. Your content library and b-roll, every published caption, and the unpublished backlog are in your handoff folder for the next 30 days. Beyond the files, you carry a proven playbook: the founder-led and community content that became your comment and reach engine, the collab and ambassador motion that consistently outperformed, and a click-through rate that held above the activewear benchmark month after month. That is a real, repeatable foundation to build on, whoever is steering next.

Going forward

What’s proven. Founder-story and community content is your engine. Erin on camera, the mission, the ambassador and event moments: that is what your audience comments on, shares, and clicks. Your conversion intent is strong, with click-through running well above the 3 to 6% benchmark, most recently 8.8%.

What to try next. Your clearest room to grow is content people save and return to. Value-forward carousels, styling guides, “which short for which workout” decision references, are built to be saved and were the standout opportunity all year. Pair that with an email-list-first bio link to capture the traffic you are already winning.

What to monitor. Retention, which closed this final window at 46% against a 50 to 65% target, is what decides how far each post travels. Front-loading the hook and tightening pace is the highest-leverage fix. Watch saves and profile conversion rate alongside it.