June 2026 Performance Report
Lift Stage · Month 14

Lane & Kate

@laneandkate Custom & Fine Jewelry for Modern Heirlooms June 1–30, 2026 Managed by Rachel
1 This month

Monthly Performance Score

7.5/10

Building Month

▼ 0.7 vs. May
1 Exceeding 3 On Track 6 Watch

Bio Link Engagement

133

Total Bio Link Taps

Total taps on any link in your bio. Consultation booking is your priority destination this quarter.

June was a softer month, but your highest-value path held. Click-through climbed to 15.4%, well above target, and 133 people tapped toward booking.

Your score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.

2 What we did

We published 8 posts, leaning into custom-ring storytelling, jewelry-care education, and in-shop moments, all pointing toward design consultations.

8 postsMostly carousels, some ReelsThemes: custom-ring storytelling, jewelry-care education, in-shop momentsFocus: consultation bookings
▤See every post and its numbers›

Full Month

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼ Format▲▼ Caption▲▼ Views▲▼ Saves▲▼ Shares▲▼ Comments▲▼ Retention▲▼ Bio Link Taps▲▼ CTR▲▼ Post
Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

3 The results

Conversion stayed strong while engagement depth softened. Click-through was your standout, above the stage ceiling.

15.4%
Click-through rate
Exceeding
133
Bio link taps
On Track
32
Saves
Watch
25%
Video retention
Watch

Goal Tracker

Top of funnel · Awareness

Boost Local Discoverability & Establish Engagement Ring Authority

35%
Weighted score0.95/2.75
Middle of funnel · Engagement

Increase Community Participation & Build Purchase Confidence

27%
Weighted score1.5/5.5
Bottom of funnel · Conversion

Drive Qualified Consultation Bookings

64%
Weighted score3.2/5.0
▤See the goal-by-goal breakdown›
Top of funnel · Awareness
Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 35% this month. Reach softened across new followers, shares, and views at the same time, which pulled this stage down. Widening the top of the funnel with discovery-first content is the July focus.

Middle of funnel · Engagement
Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 27%, the lowest of the three. Saves, comments, and retention all sit below their Lift floors, so the consideration layer is the clearest place to build. Education content, the four Cs and custom-design walkthroughs, gives shoppers a reason to save and comment.

Bottom of funnel · Conversion
Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 64%, the strongest by far. Click-through cleared the Lift ceiling at 15.4% and link taps held inside range at 133. The bottom of your funnel stayed dialed even in a quieter month.

▦See the full 10-metric breakdown›

June 2026

Performance Breakdown

Every tracked metric for June, scored against your Lift Stage target ranges with month-over-month comparison.

Total Followers

7,253
▲ 0.2% vs. May

Target Range

5,000 – 25,000

Lift Stage

Top of funnel · Awareness
New FollowersWatch
June62
Target Range100 – 270
▼ 42% vs May

Below floor. Reach softened, so fewer discovery moments converted to follows.

New followers fell 42%. Translation: 42% fewer people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesWatch
June36
Target Range60 – 300
▼ 5% vs May

Below floor. Discovery-first content that widens reach is the July lever.

Shares fell 5%. Translation: 5% fewer people sent your content to someone else. Shares put you in front of new audiences your posts wouldn’t reach on their own.

Total ViewsOn Track
June53,423
Target Range40,000 – 150,000
▼ 25% vs May

Inside range but down from May. The reach base is intact, just quieter.

Views fell 25%. Translation: your content reached 25% fewer screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of funnel · Engagement
Profile VisitsOn Track
June866
Target Range300 – 2,000
▼ 11% vs May

Inside range. Consideration traffic held.

Profile visits fell 11%. Translation: 11% fewer people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionWatch
June25%
Target Range50% – 65%
▼ 1 pt vs May

Below floor and down from May. Tighter Reel pacing is the lever to rebuild attention.

Retention came in at 25%. Translation: on average, people watched 25% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesWatch
June32
Target Range80 – 400
▼ 11% vs May

Below floor. Education content gives shoppers a reason to bookmark.

Saves fell 11%. Translation: 11% fewer people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsWatch
June59
Target Range75 – 250
▼ 2% vs May

Below floor. Opinion and question prompts are the lever to lift replies.

Comments fell 2%. Translation: 2% fewer people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of funnel · Conversion
CTRExceeding
June15.4%
Target Range3% – 6%
▲ 1.2 pts vs May

Above the Lift ceiling, and up from May. The bio link keeps doing its job.

Click-through rate came in at 15.4%. Translation: of everyone who saw your link, 15.4% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsOn Track
June133
Target Range30 – 180
▼ 4% vs May

Inside range but down from May’s high. Steady traffic to the shop and consultation page.

Link taps fell 4%. Translation: 4% fewer people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCRWatch
June7.2%
Target Range10% – 16%
▼ 3.8 pts vs May

Below floor. Profile-to-follower conversion softened.

Profile conversion came in at 7.2%. Translation: 7.2% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

▪See the 12-month value trajectory›

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from what we can see on-platform to a conservative estimate of what it’s worth.

The funnel this month

53,423
people saw your content🎭 the equivalent of filling the Aronoff Center 20 times over
866
tapped through to look closer🚶 a full Saturday crowd browsing Hyde Park Square
32
bookmarked content to reference later📌 32 pre-purchase bookmarks
133
tapped a bio link, the highest-intent signal we track👆 133 deliberate taps toward your shop and booking page

Modeled 12-month value trajectory · 2026

As we’ve worked together, we’ve grown your ability to turn organic attention into business signal. This chart is about direction, not a fixed dollar figure. It models where your momentum points over a 12-month window, and each month of real performance sharpens the line. Watch the trend, not the endpoint.

$0$1.3k$2.5k$3.8k$5.0kJanFebMarAprMayJunJulAugSepOctNovDec
Modeled midpointLow–high rangeProjection (Jul–Dec)
How we got here

Consultation: assumes a share of bio link taps head to the Create with Lane & Kate consultation path, inquiry conversion of 25–40% on high-consideration custom work, and a typical custom engagement engagement (ring plus band) inside the $1,800–$3,000 first-year range.

Gift: assumes a share of taps head to the online shop, new-customer conversion of 1–3%, and a typical designer or everyday fine-jewelry order at $400–$900 first-year with modest repeat.

The headline number is a midpoint. The range beneath it reflects the uncertainty in conversion rates and customer mix. The midpoint gives you an expected impact to plan around; the range shows the honest spread. As Bitly per-link tracking and your own data land in Q3, both the midpoint and the range tighten.

Sources: Branvas jewelry benchmarks, WisePIM jewelry ecommerce, Chakril jewelry retention.

These figures use industry benchmarks for your category, not your books. Share your real numbers (average sale, repeat rate, typical customer lifetime value) and we will rebuild this on your actual economics, so the trajectory reflects your business instead of the category.

4 What we learned

Your audience saves the aspirational custom work.

#1 Top PostCAROUSELOutlier Magnitude: 2.70x
June 25, 2026
Carousel
“The villas, Spain, the views, and everything in between, it’s all looking like a…”
The villas, Spain, the views, and everything in between, it’s all looking like an absolute dream ♥️ This lovellly east-west design with a matching embedded marquise for…
SAVES63.4x account avg
TOTAL VIEWS6,2522.5x account avg
▲ WHY IT WORKED

A save outlier at 3.4x the account’s average, with reach also over-indexing at 2.5x. High-consideration custom-ring content earned reference-later behavior, the strongest signal of a buyer moving toward a consultation. Destination-wedding and custom-ring storytelling is a proven pillar for this account.

View on Instagram →
#2 Top PostCAROUSELOutlier Magnitude: 1.15x
June 9, 2026
Carousel
“A little bit of sun, water, and your favorite piecessss.”
A little bit of sun, water, and your favorite piecessss. We put together a few of our favorite care tips for you lovelies so your jewelry can keep up with every…
COMMENTS131.9x account avg
▲ WHY IT WORKED

A conversation outlier at 1.9x the account’s comment average. Jewelry-care education pulled the audience into a reply moment, exactly the kind of engagement that builds the trust custom buyers act on.

View on Instagram →

Destination-wedding and custom-ring stories are what they bookmark and act on. Engagement depth (saves, comments, retention) is the layer to lift.

Your quarter so far

You’re past testing and into execution. We track performance monthly and step back to adjust the strategy each quarter, so decisions come from real patterns, not single-month swings.

Q1
Jan–Mar
7.4/10
Steady
Steady quarter, scores eased from 7.6 to 7.3.
Complete
Q2
Apr–Jun
7.9/10
Building
Worked: click-through climbed to 15.4%, above target, and conversion was the strongest stage.
Watched: engagement depth softened across saves, comments, and retention, and reach eased in June.
Complete
Q3
Jul–Sep
Begins July
Pending
Q4
Oct–Dec
Later this year
Pending
▤See your month-by-month scores›

Your composite score each month across 2026. Months without a published report show as not tracked, never as a zero.

Jan
7.6
Feb
7.4
Mar
7.3
Apr
8.1
May
8.2
Jun
7.5
Jul
·
Aug
·
Sep
·
Oct
·
Nov
·
Dec
·

5 What’s next

Next month we widen reach with discovery-first Reels and lean into save-driving education (the four Cs, custom-design walkthroughs) to rebuild engagement, while the conversion path holds.

Where our attention is in July

Discovery-first Reels to widen reach

In July, our attention is on discovery-first Reels (vintage drops, education, custom-ring reveals) that widen the top of the funnel and feed more traffic to the strong conversion path.

Save-driving education carousels

The four Cs, natural-versus-lab, and custom-process walkthroughs give shoppers a reason to bookmark. We’re watching how they move saves while the conversion engine holds steady.

★ Primary call to action

“Book a design consultation, link in bio.”