July 2026 Performance Report

Lift Stage · Month 15

Lane & Kate

@laneandkate Custom & Fine Jewelry for Modern Heirlooms July 1–31, 2026 Managed by Rachel

1 This month

Monthly Performance Score

8.0/10

Solid Month

▲ 0.5 vs. June

1 Exceeding 4 On Track 5 Watch

Bio Link Engagement

152

Total Bio Link Taps

Total taps on any link in your bio. Consultation booking is your priority destination this quarter.

Momentum across the board. Every tracked metric improved from June, led by a click-through rate more than double your benchmark.

Your score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.

2 What we did

We published 9 posts, leaning into custom-design storytelling, client and wedding moments, and in-shop content, all pointing toward design consultations.

9 posts7 Reels, two photosThemes: custom-design storytelling, client moments, in-shop contentFocus: consultation bookings

▤See every post and its numbers›

Full Month

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼	Format▲▼	Caption▲▼	Views▲▼	Saves▲▼	Shares▲▼	Comments▲▼	Retention▲▼	Bio Link Taps▲▼	CTR▲▼	Post

Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

3 The results

Click-through held at 15.6% against a 3 to 6% range, link taps rose to 152, and views and profile visits both climbed. Conversion intent is your standout.

15.6%

Click-through rate

Exceeding

152

Bio link taps

On Track

974

Profile visits

On Track

28%

Video retention

Watch

Goal Tracker

Top of funnel · Awareness

Boost Local Discoverability & Establish Engagement Ring Authority

45%

Weighted score1.25/2.75

Middle of funnel · Engagement

Increase Community Participation & Build Purchase Confidence

27%

Weighted score1.5/5.5

Bottom of funnel · Conversion

Drive Qualified Consultation Bookings

64%

Weighted score3.2/5.0

▤See the goal-by-goal breakdown›

Top of funnel · Awareness

Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 45%, up from June. Shares came back inside range and views grew, while new followers stayed below floor. Widening reach further is the ongoing focus.

Middle of funnel · Engagement

Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 27%, still the lowest of the three but improving. Saves, comments, and retention all rose from June while staying under their Lift floors, so the consideration layer is the clearest place to build. Education content, the four Cs and custom-design walkthroughs, gives shoppers a reason to save and comment.

Bottom of funnel · Conversion

Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 64%, the strongest by far. Click-through cleared the Lift ceiling at 15.6% and link taps rose to 152. Conversion intent is your standout.

▦See the full 10-metric breakdown›

July 2026

Performance Breakdown

Every tracked metric for July, scored against your Lift Stage target ranges with month-over-month comparison.

Top of funnel · Awareness

New FollowersWatch

July71

Target Range100 – 270

▲ 15% vs June

Below floor but up from June. Reach widened, so more discovery turned into follows.

New followers rose 15%. Translation: 15% more people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesOn Track

July72

Target Range60 – 300

▲ 100% vs June

Back inside range and doubled from June. Discovery-first content widened reach.

Shares doubled. Translation: twice as many people sent your content to someone else. Shares put you in front of new audiences your posts wouldn’t reach on their own.

Total ViewsOn Track

July60,725

Target Range40,000 – 150,000

▲ 14% vs June

Inside range and up from June. Reach grew this month.

Views rose 14%. Translation: your content reached 14% more screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of funnel · Engagement

Profile VisitsOn Track

July974

Target Range300 – 2,000

▲ 12% vs June

Inside range and up from June. Consideration traffic grew.

Profile visits rose 12%. Translation: 12% more people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionWatch

July28%

Target Range50% – 65%

▲ 3 pts vs June

Below floor but up from June. Tighter Reel pacing stays the lever to rebuild attention.

Retention came in at 28%. Translation: on average, people watched 28% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesWatch

July42

Target Range80 – 400

▲ 31% vs June

Below floor but up from June. Education content gives shoppers a reason to bookmark.

Saves rose 31%. Translation: 31% more people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsWatch

July70

Target Range75 – 250

▲ 19% vs June

Just below floor and up from June. Opinion and question prompts are the lever to lift replies.

Comments rose 19%. Translation: 19% more people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of funnel · Conversion

CTRExceeding

July15.6%

Target Range3% – 6%

▲ 0.2 pts vs June

Above the Lift ceiling and up again. The bio link keeps doing its job.

Click-through rate came in at 15.6%. Translation: of everyone who saw your link, 15.6% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsOn Track

July152

Target Range30 – 180

▲ 14% vs June

Inside range and up from June. Strong, growing traffic to the shop and consultation page.

Link taps rose 14%. Translation: 14% more people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCRWatch

July7.3%

Target Range10% – 16%

▲ 0.1 pts vs June

Below floor and essentially flat. Profile-to-follower conversion is the lever to build.

Profile conversion came in at 7.3%. Translation: 7.3% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

▪See how this month’s attention maps to business signal›

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from the widest reach down to the highest-intent taps.

The funnel this month

60,725

people saw your content🎭 the equivalent of filling the Aronoff Center 23 times over

974

tapped through to look closer🚶 a full Saturday crowd browsing Hyde Park Square

bookmarked content to reference later📌 42 pre-purchase bookmarks

152

tapped a bio link, the highest-intent signal we track👆 152 deliberate taps toward your shop and booking page

Once you share your real numbers (average sale, repeat rate, and typical customer lifetime value), we’ll add a value view here built on your actual economics.

4 What we learned

Your audience saves and shares your custom-design storytelling.

#1 Top PostREEL

July 3, 2026

Reel

“There is nothing quite like seeing a design come to life.”

There is nothing quite like seeing a design come to life. We’re obsessed with every detail on this unique piece. The client wanted a mosaic ring with a little color, and a piece of her home &…

SHARES143.8x account avg

SAVES73.7x account avg

▲ WHY IT WORKED

A share and save outlier, both around 3.7 times your average. Custom-design storytelling, a one-of-a-kind mosaic ring carrying a client's heritage, is exactly what your audience saves and passes on. This is the highest-intent content you make.

View on Instagram →

#2 Top PostSTATIC IMAGE

July 24, 2026

Static

“Our girl Kail is getting married in Jackson Hole next weekend.”

Our girl Kail is getting married in Jackson Hole next weekend and thought this off guard shot from her bachelorette deserved its own post…… please please always send us all your pics!!! 😍 Like…

TOTAL VIEWS3,4331.7x account avg

▲ WHY IT WORKED

A reach outlier at 1.7 times your average views. A candid, real-client wedding moment traveled past the core audience. Client and celebration moments keep your custom work in front of the people planning their own.

View on Instagram →

Intent is strong and consistent. The build is in volume, saves, comments, and retention are where the next step up lives.

Your quarter so far

You’re past testing and into execution. We track performance monthly and step back to adjust the strategy each quarter, so decisions come from real patterns, not single-month swings.

Jan–Mar

7.4/10

Steady

Steady quarter, scores eased from 7.6 to 7.3.

Complete

Apr–Jun

7.9/10

Building

Worked: click-through above target all quarter, conversion the strongest stage.

Watched: engagement depth softened before turning back up in July.

Complete

Jul–Sep

8.0/10

Building

Worked: every tracked metric improved from June, led by a 15.6% click-through rate.

Watched: saves, comments, and retention are the volume metrics still building.

In progress

Oct–Dec

Later this year

Pending

▤See your month-by-month scores›

Your composite score each month across 2026. Months without a published report show as not tracked, never as a zero.

Jan

7.6

Feb

7.4

Mar

7.3

Apr

8.1

May

8.2

Jun

7.5

Jul

8.0

Aug

Sep

Oct

Nov

Dec

5 What’s next

We lead with save-worthy and comment-driving formats to lift the volume metrics, and keep the conversion engine steady.

Where our attention is in August

Discovery-first Reels to widen reach

In July, our attention is on discovery-first Reels (vintage drops, education, custom-ring reveals) that widen the top of the funnel and feed more traffic to the strong conversion path.

Save-driving education carousels

The four Cs, natural-versus-lab, and custom-process walkthroughs give shoppers a reason to bookmark. We’re watching how they move saves while the conversion engine holds steady.

★ Primary call to action

“Book a design consultation, link in bio.”