June 2026 Performance Report
Lift Stage · Month 17

DEFINE Oakley

@defineoakley High-Energy, Low-Impact Boutique Fitness in Oakley June 1–30, 2026 Managed by Emily
1 This month

Monthly Performance Score

7.8/10

Building Month

▲ 0.1 vs. May
0 Exceeding 6 On Track 4 Watch

Bio Link Engagement

29

Total Bio Link Taps

Total taps on any link in your bio. Class bookings are your priority destination this quarter.

June held the account at its true baseline after April’s viral spike. Retention and saves led the month.

Your score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.

2 What we did

We published 8 Reels, leaning into the fun of class culture, instructor spotlights, and welcoming first-timers, all pointing toward class bookings.

8 postsAll ReelsThemes: class culture and fun, instructor spotlights, welcoming first-timersFocus: class bookings
▤See every post and its numbers›

Full Month

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼ Format▲▼ Caption▲▼ Views▲▼ Saves▲▼ Shares▲▼ Comments▲▼ Retention▲▼ Bio Link Taps▲▼ CTR▲▼ Post
Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

3 The results

Retention held at your stage ceiling and saves came back strong, up sharply. Post-viral traffic settled, so a clearer first-class offer is the lever to rebuild booking taps.

65%
Video retention
On Track
111
Saves
On Track
273
Shares
On Track
29
Bio link taps
Watch

Goal Tracker

Top of funnel · Awareness

Grow Local Reach & Build Studio Awareness in Oakley

45%
Weighted score1.25/2.75
Middle of funnel · Engagement

Deepen Community & Build Class-Booking Confidence

53%
Weighted score2.9/5.5
Bottom of funnel · Conversion

Drive Class Bookings & First-Class Offers

36%
Weighted score1.8/5.0
▤See the goal-by-goal breakdown›
Top of funnel · Awareness
Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 45% this month. Shares climbed and views settled to a healthy post-viral baseline. New followers sit under the Lift floor, and rebuilding reach volume is what pulls the follow along behind it.

Middle of funnel · Engagement
Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 53%, the strongest of the three. Retention held at the Lift ceiling and saves came back strong, up 208% and back inside range. Comments eased as post-viral spikes settled. The engagement core is healthy.

Bottom of funnel · Conversion
Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 36%. Click-through improved and holds inside range, while link taps and profile conversion slipped just under their Lift floors as post-viral traffic normalized. A clearer first-class offer in the bio is the July lever.

▦See the full 10-metric breakdown›

June 2026

Performance Breakdown

Every tracked metric for June, scored against your Lift Stage target ranges with month-over-month comparison.

Total Followers

3,806
▲ 0.2% vs. May

Target Range

5,000 – 25,000

Lift Stage

Top of funnel · Awareness
New FollowersWatch
June35
Target Range100 – 270
▼ 20% vs May

Below the Lift floor. Reach held, but fewer views converted to follows this month.

New followers fell 20%. Translation: 20% fewer people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesOn Track
June273
Target Range60 – 300
▲ 31% vs May

Inside range and up from May. Shareable content is traveling well.

Shares grew 31%. Translation: 31% more people sent your content to someone else. Shares put you in front of new audiences your posts wouldn’t reach on their own.

Total ViewsOn Track
June68,917
Target Range40,000 – 150,000
▼ 8% vs May

Inside range. Post-viral reach settling to a healthy baseline.

Views fell 8%. Translation: your content reached 8% fewer screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of funnel · Engagement
Profile VisitsOn Track
June616
Target Range300 – 2,000
▼ 7% vs May

Inside range. Consideration traffic held near May.

Profile visits fell 7%. Translation: 7% fewer people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionOn Track
June65%
Target Range50% – 65%
▲ 4 pts vs May

At the Lift ceiling and up from May. Retention was a standout this month.

Retention came in at 65%. Translation: on average, people watched 65% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesOn Track
June111
Target Range80 – 400
▲ 208% vs May

Back inside range and up sharply from May. Save-worthy content landed.

Saves grew 208%. Translation: 208% more people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsWatch
June67
Target Range75 – 250
▼ 21% vs May

Just below floor and down from May as post-viral spikes settled.

Comments fell 21%. Translation: 21% fewer people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of funnel · Conversion
CTROn Track
June4.7%
Target Range3% – 6%
▲ 0.8 pts vs May

Inside range and up from May. The bio link converts the traffic it gets.

Click-through rate came in at 4.7%. Translation: of everyone who saw your link, 4.7% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsWatch
June29
Target Range30 – 180
▲ 12% vs May

Just under the Lift floor. Traffic normalized post-viral; a clearer offer is the July lever.

Link taps grew 12%. Translation: 12% more people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCRWatch
June5.7%
Target Range10% – 16%
▼ 0.9 pts vs May

Below floor. Profile-to-follower conversion softened as reach normalized.

Profile conversion came in at 5.7%. Translation: 5.7% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

▪See the 12-month value trajectory›

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from what we can see on-platform to a conservative estimate of what it’s worth.

The funnel this month

68,917
people saw your content🏟 Great American Ball Park filled 1.6x over
616
tapped through to look closer🎼 a Music Hall main-floor crowd
111
bookmarked content to reference later📌 111 pre-purchase bookmarks
29
tapped a bio link, the highest-intent signal we track👆 29 deliberate steps toward booking a class

Modeled 12-month value trajectory · 2026

As we’ve worked together, we’ve grown your ability to turn organic attention into business signal. This chart is about direction, not a fixed dollar figure. It models where your momentum points over a 12-month window, and each month of real performance sharpens the line. Watch the trend, not the endpoint.

$0$1.1k$2.2k$3.3k$4.5kJanFebMarAprMayJunJulAugSepOctNovDec
Modeled midpointLow–high rangeProjection (Jul–Dec)
How we got here

Membership: assumes about 60% of bio link taps head toward the class-booking and first-class-offer path, new-member conversion of 6–12%, and a typical Cincinnati boutique member at $180/month over 10–15 months.

The headline number is a midpoint. The range beneath it reflects the uncertainty in conversion rates and member mix. The midpoint gives you an expected impact to plan around; the range shows the honest spread. As Bitly per-link tracking and your own data land in Q3, both the midpoint and the range tighten.

Sources: Mindbody membership conversion, Xplor Mariana Tek studio metrics, Regulr fitness retention.

These figures use industry benchmarks for your category, not your books. Share your real numbers (average class or membership value, member retention, member lifetime value) and we will rebuild this on your actual economics, so the trajectory reflects your business instead of the category.

4 What we learned

Your audience keeps and shares the content that shows the fun of your classes.

#1 Top PostREELOutlier Magnitude: 3.12x
June 9, 2026
Reel
“Ask anyone, we have the MOST fun in class! (answers may vary).”
Ask anyone, we have the MOST fun in class! (answers may vary). But seriously, watching our members show up, push a little harder, and grow every single time? That’s…
SAVES705.3x account avg
SHARES1484.9x account avg
▲ WHY IT WORKED

A save outlier at 5.3x the account’s average, with shares also over-indexing at 4.9x. Content the audience wanted to keep and pass on, the strongest early signal of a member deciding to book. This save-and-share format is a proven pillar to keep running.

View on Instagram →
#2 Top PostREELOutlier Magnitude: 1.39x
June 11, 2026
Reel
“If this is your first impression of us...first, sorry not sorry, and second, wel…”
If this is your first impression of us...first, sorry not sorry, and second, welcome to Define! We’re a bounce, cycle, and barre studio in Cincinnati. We’re welcoming…
SHARES531.8x account avg
TOTAL VIEWS6,9251.6x account avg
▲ WHY IT WORKED

A share outlier at 1.8x the account’s average, with reach also over-indexing at 1.6x. Relatable content traveled past the core audience through the natural instinct to share, the fastest way to widen the top of the funnel without paid spend.

View on Instagram →

The save-and-share format is what signals a member about to book.

Your quarter so far

You’re past testing and into execution. We track performance monthly and step back to adjust the strategy each quarter, so decisions come from real patterns, not single-month swings.

Q1
Jan–Mar
7.6/10
Building
Built through the quarter, strongest in March.
Complete
Q2
Apr–Jun
8.2/10
Mixed
Worked: April was a break-out month, and retention held at ceiling while saves rebounded in June.
Watched: post-viral traffic normalized with link taps and profile conversion below floor, and new followers below floor.
Complete
Q3
Jul–Sep
Begins July
Pending
Q4
Oct–Dec
Later this year
Pending
▤See your month-by-month scores›

Your composite score each month across 2026. Months without a published report show as not tracked, never as a zero.

Jan
·
Feb
7.2
Mar
8.2
Apr
9.1
May
7.7
Jun
7.8
Jul
·
Aug
·
Sep
·
Oct
·
Nov
·
Dec
·

5 What’s next

Next month we sharpen the first-class offer in the bio and test a comment-to-DM trigger, turning the high save and comment volume into booking conversations.

Where our attention is in July

First-class offer in the bio

In July, our attention is on a sharper first-class offer in the bio link, giving the retained attention a clear, low-friction next step toward booking.

ManyChat comment-to-DM trigger

We’re testing a comment-to-DM trigger for class inquiries, turning the high comment and save volume into direct booking conversations.

★ Primary call to action

“Claim your first class, link in bio.”