July 2026 Performance Report
Lift Stage · Month 18

DEFINE Oakley

@defineoakley High-Energy, Low-Impact Boutique Fitness in Oakley July 1–31, 2026 Managed by Emily
1 This month

Monthly Performance Score

8.3/10

Solid Month

▲ 0.5 vs. June
3 Exceeding 3 On Track 4 Watch

Bio Link Engagement

56

Total Bio Link Taps

Total taps on any link in your bio. Class bookings are your priority destination this quarter.

A strong rebound. Comments jumped sixfold to 401, shares and click-through both broke above your ceiling, and eight of ten metrics improved from June.

Your score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.

2 What we did

We published 10 posts, leaning into class-culture and hype content, member and referral moments, and a Christmas-in-July giveaway, all pointing toward class bookings.

10 posts8 Reels, two carouselsThemes: class culture and hype, referral moments, a giveawayFocus: class bookings
▤See every post and its numbers›

Full Month

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼ Format▲▼ Caption▲▼ Views▲▼ Saves▲▼ Shares▲▼ Comments▲▼ Retention▲▼ Bio Link Taps▲▼ CTR▲▼ Post
Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

3 The results

Engagement and conversion led the month. Comments and shares surged, click-through hit 7.7% above your 3 to 6% range, and link taps nearly doubled.

401
Comments
Exceeding
466
Shares
Exceeding
7.7%
Click-through rate
Exceeding
47%
Video retention
Watch

Goal Tracker

Top of funnel · Awareness

Grow Local Reach & Build Studio Awareness in Oakley

56%
Weighted score1.55/2.75
Middle of funnel · Engagement

Deepen Community & Build Class-Booking Confidence

42%
Weighted score2.3/5.5
Bottom of funnel · Conversion

Drive Class Bookings & First-Class Offers

64%
Weighted score3.2/5.0
▤See the goal-by-goal breakdown›
Top of funnel · Awareness
Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 56%, up from June. Shares broke above the ceiling and views held their baseline, while new followers stayed under the Lift floor. Rebuilding follower volume is what pulls the rest along.

Middle of funnel · Engagement
Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 42%. Comments broke out well above the ceiling, but retention slipped from its June high and saves eased, which pulled the layer down. Rebuilding retention is the clear focus.

Bottom of funnel · Conversion
Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 64%, up sharply from June. Click-through cleared the Lift ceiling at 7.7% and link taps nearly doubled back inside range. A clearer first-class offer keeps that momentum going.

▦See the full 10-metric breakdown›

July 2026

Performance Breakdown

Every tracked metric for July, scored against your Lift Stage target ranges with month-over-month comparison.

Total Followers

3,839
▲ 0.9% vs. June

Target Range

5,000 – 25,000

Lift Stage

Top of funnel · Awareness
New FollowersWatch
July59
Target Range100 – 270
▲ 69% vs June

Below the Lift floor but up from June. Reach grew, and more of it is converting to follows.

New followers rose 69%. Translation: 69% more people chose to keep seeing your content after finding you. A new follow is someone deciding you are worth coming back to.

SharesExceeding
July466
Target Range60 – 300
▲ 71% vs June

Above the Lift ceiling. Shareable content traveled further than any month this quarter.

Shares rose 71%. Translation: 71% more people sent your content to someone else. Shares put you in front of new audiences your posts wouldn’t reach on their own.

Total ViewsOn Track
July70,666
Target Range40,000 – 150,000
▲ 3% vs June

Inside range and up slightly from June. Reach holding at a healthy baseline.

Views rose 3%. Translation: your content reached 3% more screens this month. Views are the widest measure of how many people you got in front of, and everything downstream starts here.

Middle of funnel · Engagement
Profile VisitsOn Track
July730
Target Range300 – 2,000
▲ 19% vs June

Inside range and up from June. Consideration traffic grew.

Profile visits rose 19%. Translation: 19% more people tapped through to look closer at who you are. A profile visit is a deliberate step toward becoming a customer, not a passive scroll.

RetentionWatch
July47%
Target Range50% – 65%
▼ 18 pts vs June

Below the Lift floor and down from June’s ceiling month. Tighter pacing and front-loaded hooks are the clear focus.

Retention came in at 47%. Translation: on average, people watched 47% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesWatch
July68
Target Range80 – 400
▼ 39% vs June

Below floor, eased from June. Save-worthy how-to and class content is the lever to rebuild it.

Saves fell 39%. Translation: 39% fewer people bookmarked your posts to act on later. Saves are the strongest signal of a future buyer.

CommentsExceeding
July401
Target Range75 – 250
▲ 6x vs June

Well above the Lift ceiling. Conversation content broke out this month.

Comments jumped sixfold. Translation: six times as many people stopped to start a conversation with you. Comments are public proof that your audience is engaged, and they pull in the people watching from the sidelines.

Bottom of funnel · Conversion
CTRExceeding
July7.7%
Target Range3% – 6%
▲ 3 pts vs June

Above the Lift ceiling and up from June. The bio link is converting the traffic it gets.

Click-through rate came in at 7.7%. Translation: of everyone who saw your link, 7.7% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsOn Track
July56
Target Range30 – 180
▲ 93% vs June

Back inside range and nearly doubled from June. Booking-path traffic recovered.

Link taps rose 93%. Translation: 93% more people tapped the link in your bio to move toward your site, booking, or offer. A link tap is one of the clearest actions someone takes when they are ready to do business.

PCRWatch
July8.1%
Target Range10% – 16%
▲ 2.4 pts vs June

Below floor but up from June. Profile-to-follower conversion is recovering.

Profile conversion came in at 8.1%. Translation: 8.1% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

▪See how this month’s attention maps to business signal›

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from the widest reach down to the highest-intent taps.

The funnel this month

70,666
people saw your content🏟 Great American Ball Park filled 1.6x over
730
tapped through to look closer🎼 a Music Hall main-floor crowd
68
bookmarked content to reference later📌 68 pre-purchase bookmarks
56
tapped a bio link, the highest-intent signal we track👆 56 deliberate steps toward booking a class

Once you share your real numbers (average sale, repeat rate, and typical customer lifetime value), we’ll add a value view here built on your actual economics.

4 What we learned

Your members keep the class-culture content and share the bring-a-friend moments.

#1 Top PostREEL
July 7, 2026
Reel
“Don't be mad at us when we cue the hard moves pleassseee!!!”
Don’t be mad at us when we cue the hard moves pleassseee!!! We would never throw something at you that we didn’t fully believe you could handle. We believe in every single one of you. Trust the…
SAVES264.1x account avg
SHARES1363.2x account avg
▲ WHY IT WORKED

A save outlier at 4.1 times your average, with shares also over-indexing at 3.2 times. Class-culture content that hypes the workout is what your members keep and pass to a friend, the strongest early signal of a booking. This is the engine to keep running.

View on Instagram →
#2 Top PostREEL
July 14, 2026
Reel
“Go besties go!”
Go besties go! We loveeee the energy you all bring when you walk in with your ride or dies, so why not make it a regular thing? Unlimited monthly members! Did you know you get TWO GUEST PASSES…
SHARES2195.1x account avg
TOTAL VIEWS8,6062.2x account avg
▲ WHY IT WORKED

A share outlier at 5.1 times your average, on the widest reach of the month at 8,600 views. The guest-pass and bring-a-friend message spread exactly the way you want, putting the studio in front of new people through your members. Community and referral content travels.

View on Instagram →

The conversation content worked. Retention is the one signal that slipped this month, from 65% to 47%, so it is the clear focus.

Your quarter so far

You’re past testing and into execution. We track performance monthly and step back to adjust the strategy each quarter, so decisions come from real patterns, not single-month swings.

Q1
Jan–Mar
7.6/10
Building
Built through the quarter, strongest in March.
Complete
Q2
Apr–Jun
8.2/10
Mixed
Worked: April was a break-out month, and engagement rebounded into a strong July.
Watched: post-viral traffic normalized with link taps and new followers below floor.
Complete
Q3
Jul–Sep
8.3/10
Strong
Worked: comments jumped sixfold, shares and click-through broke above the ceiling, and link taps nearly doubled.
Watched: retention slipped from 65% to 47%, the clear focus going forward.
In progress
Q4
Oct–Dec
Later this year
Pending
▤See your month-by-month scores›

Your composite score each month across 2026. Months without a published report show as not tracked, never as a zero.

Jan
·
Feb
7.2
Mar
8.2
Apr
9.1
May
7.7
Jun
7.8
Jul
8.3
Aug
·
Sep
·
Oct
·
Nov
·
Dec
·

5 What’s next

We rebuild retention with tighter pacing and front-loaded hooks, and carry the comment and share momentum forward.

Where our attention is in August

Rebuild retention

In August, our attention is on retention: tighter pacing and front-loaded hooks to bring watch-time back toward the 50% Lift floor without losing the reach that is working.

Carry the comment and share momentum

The conversation and share surge is worth pressing. We keep the community and class-culture formats that drove it and turn that volume into booking conversations.

★ Primary call to action

“Claim your first class, link in bio.”