June 2026 Performance Report
Lift Stage · Month 1

Carl’s Deli

@carlsdelicincy Cincinnati’s Best Deli · 80 Years, Sister-Owned June 1–30, 2026 Managed by Rachel
1 This month

Monthly Performance Score

9.2/10

Exceptional Month

6 Exceeding 3 On Track 1 Watch

Bio Link Engagement

263

Total Bio Link Taps

Total taps on any link in your bio. Catering is your priority destination this quarter, so this number is the total interest signal that lands there and elsewhere in your bio.

Your launch month landed hard. New followers and shares came in 2 to 3 times target, and 263 people already tapped through to your bio.

Your score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.

2 What we did

We published 13 posts in your first month, introducing the brand and pointing new fans toward catering.

13 posts Mostly Reels, two carousels Themes: a proper welcome, signature-sandwich spotlights, the 80-year family story Focus: catering inquiries

We opened with a welcome Reel, spotlighted signature sandwiches like the College Club and Loud and Layered, and told the Hyde Park family story, all pointing toward catering.

▤See all 13 posts and their numbers›

Full Month

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼ Format▲▼ Caption▲▼ Views▲▼ Saves▲▼ Shares▲▼ Comments▲▼ Retention▲▼ Bio Link Taps▲▼ CTR▲▼ Post
Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

3 The results

Reach and conversion both fired. The one thing to build on is how long people watch.

13.0%
Click-through rate
Exceeding
263
Bio link taps
Exceeding
23.4%
Profile conversion
Exceeding
25%
Video retention
Watch

Goal Tracker

Top of funnel · Awareness

Build Local Brand Awareness in Cincinnati

85%
Weighted score2.35/2.75
Middle of funnel · Engagement

Build Community Engagement & Deepen Local Connection

56%
Weighted score3.1/5.5
Bottom of funnel · Conversion

Generate Qualified Catering Lead Signal

100%
Weighted score5.0/5.0
▤See the goal-by-goal breakdown›
Top of funnel · Awareness
Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage scored 85% of its potential this month. New followers and shares hit their ceiling, and views landed on track. For a first month, the top of your funnel is firing.

Middle of funnel · Engagement
Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 56%. Saves and profile visits are pulling their weight, and retention is the lever holding the number down. Lifting retention is the fastest way to raise this stage in July.

Bottom of funnel · Conversion
Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage maxed out at 100%. Bio link taps, click-through, and profile conversion all cleared their targets. The bottom of your funnel is your strongest stage this month.

▦See the full 10-metric breakdown›

June 2026

Performance Breakdown

Every tracked metric for June, scored against your Lift Stage target ranges with month-over-month comparison.

Total Followers

7,955

Target Range

5,000 – 25,000

Lift Stage

Top of funnel · Awareness
New FollowersExceeding
June474
Target Range100 – 270

Cincinnati responded to the launch. The audience finding you is your local neighborhood crowd, exactly the buyer you want for catering.

SharesExceeding
June833
Target Range60 – 300

Community-driven content is your natural fit. When you tell a Hyde Park story, it travels.

Total ViewsOn Track
June147,499
Target Range40,000 – 150,000

Reach at the top of the Lift range in your first month. This is the base your catering strategy compounds from.

Middle of funnel · Engagement
Profile VisitsExceeding
June2,024
Target Range300 – 2,000

Just above the Lift ceiling. People aren’t scrolling past. They’re tapping through to look closer.

RetentionWatch
June25%
Target Range50% – 65%

The one to work on. Longer Reels and slower opens likely explain it. Tighter cuts and stronger first-3-second hooks are the July lever.

Retention came in at 25%. Translation: on average, people watched 25% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesOn Track
June255
Target Range80 – 400

People are bookmarking content to reference for catering, pairings, or the family history. This is pre-purchase intent showing up early.

CommentsOn Track
June181
Target Range75 – 250

Real conversation from the neighborhood. Locals are talking, not just watching.

Bottom of funnel · Conversion
CTRExceeding
June13.0%
Target Range3% – 6%

Well above the Lift ceiling. The bio link is doing its job. People are moving from feed to your bio links at a strong rate.

Click-through rate came in at 13.0%. Translation: of everyone who saw your link, 13.0% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsExceeding
June263
Target Range30 – 180

This counts every tap across your bio links. More bio link taps in your first month than most established accounts hit across a full year, and catering is one of the destinations that interest lands on.

PCRExceeding
June23.4%
Target Range10% – 16%

Nearly 1 in 4 profile visitors chose to follow. A healthy audience is actively building around the brand.

Profile conversion came in at 23.4%. Translation: 23.4% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

▪See the 12-month value trajectory›

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from what we can see on-platform to a conservative estimate of what it’s worth.

The funnel this month

147,499
people saw your content🏟 Great American Ball Park filled 3.5x over
2,024
tapped through to look closer🎭 nearly filling the Taft Theatre
255
bookmarked content to reference later📌 255 pre-purchase bookmarks
263
tapped a bio link, the highest-intent signal we track👆 263 deliberate decisions to explore your business

Modeled 12-month value trajectory · 2026

This is your first month with us, so the line is just beginning. This chart is about direction, not a fixed dollar figure. It models where your momentum points over a 12-month window, and each month of real performance sharpens it. June sets the starting point, and the trend from here is what matters.

$0$1.2k$2.4k$3.6k$4.8kJanFebMarAprMayJunJulAugSepOctNovDecBuilding your baseline
Modeled midpointLow–high rangeProjection (Jul–Dec)
How we got here

Deli: assumes about 65% of bio link taps head to the menu and order path, new-customer conversion of 5–10%, and a typical deli customer at $30–$40 per visit, 4–8 visits a year, over a 2–3 year relationship.

Catering: assumes about 25% of bio link taps head to the catering path, catering inquiry conversion of 5–10%, and typical Cincinnati mid-range catering at $35–$50 per person for 30–80 person events.

The headline number is a midpoint. The range beneath it reflects the uncertainty in conversion rates and customer mix. The midpoint gives you an expected impact to plan around; the range shows the honest spread. As Bitly per-link tracking and your own data land in Q3, both the midpoint and the range tighten.

Sources: ChowNow Restaurant CLV, Toast POS CLV, Catering Finder pricing.

These figures use industry benchmarks for your category, not your books. Share your real numbers (average sale, repeat rate, typical customer lifetime value) and we will rebuild this on your actual economics, so the trajectory reflects your business instead of the category.

4 What we learned

Your audience saves and shares the stories, the welcome, the family history, the neighborhood moments.

Your top post this month was the “Welcome in!” Reel. It was saved 10 times more than an average post and shared 8 times more.

#1 Top PostREELOutlier Magnitude: 5.97x
June 3, 2026
Reel
“Welcome in!”
Welcome in! We have both new and familiar faces around here, and figured it’s time for a proper introduction. 🤘 #cincinnatideli #cincinnatifood #hydepark…
SAVES18710.0x account avg
SHARES4838.1x account avg
▲ WHY IT WORKED

Powered by save density at 10x the account average. The welcome Reel earned a save rate that ranks among the strongest single-post signals we track. At this level, saves indicate viewers actively planned to come back, and often to visit, order, or ask about catering. This is the format and framing to build the July content plan around.

View on Instagram →
#2 Top PostREELOutlier Magnitude: 1.69x
June 24, 2026
Reel
“We have a new graduate in the house 👀 You all have shown our spunky College Clu…”
We have a new graduate in the house 👀 You all have shown our spunky College Club so much love, and it’s time it made its way to the main menu board. It’s spunky,…
SHARES1442.4x account avg
COMMENTS262.0x account avg
▲ WHY IT WORKED

A share outlier at 2.4x the account’s average. Customer and community stories are Carl’s natural share driver, and the College Club moment pattern-matches to the audience the deli serves. Shares at this scale put the brand in front of new Cincinnati eaters without paid spend.

View on Instagram →

The launch proved the format. Retention at 25% is the one signal to lift, it tells us the openings can hit a beat faster. At the quarter level, your view is just beginning, this is month one of the baseline.

Your quarter so far

Your first few months are about testing. We try a range of formats and angles to find what your audience responds to. We track monthly, and step back to lock the strategy at your quarter mark, once there’s a real pattern to act on.

Q1
Jan–Mar
Not tracked. First report June 2026.
Pre-launch
Q2
Apr–Jun
Building baseline. June is your first month.
Worked: new followers and shares landed 2 to 3x target, and 263 bio link taps in the first month.
Watched: video retention at 25%, and engagement the softest of the three stages.
In progress
Q3
Jul–Sep
Begins July
Pending
Q4
Oct–Dec
Later this year
Pending
▤See your month-by-month scores›

Your composite score each month across 2026. Months without a published report show as not tracked, never as a zero.

Jan
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Feb
·
Mar
·
Apr
·
May
·
Jun
9.2
Jul
·
Aug
·
Sep
·
Oct
·
Nov
·
Dec
·

5 What’s next

Next month we tighten Reel openings to lift how long people watch, and test which catering calls to action pull the most taps.

Where our attention is in July

Tighter Reel openings and retention

In July, we’re watching how tighter Reel openings affect retention. The goal is lifting from 25% toward the 50% Lift floor without losing reach.

Which catering-CTA formats land

We’re paying attention to which catering-CTA formats pull the most bio link taps across post types, watching July and August together before we settle on a standard.

★ Primary call to action

Drive qualified catering inquiries

“Inquire about catering, link in bio.”

Catering is your priority lever this quarter. June proved the audience is finding you and tapping through at a strong rate. July concentrates the bio link and story stickers on the catering path, so more of that interest turns into an inquiry.

This is month one, so we are learning what works. We’ll step back and lock the strategy once we have a few months of real data.