Carl's Deli, June 2026 Performance Report

Business Goals

Goal Tracker

The three goals we set for Carl's Deli, tracked against a real baseline and target. Each bar shows where the month landed on the path to the goal.

Top of funnel

Build Local Brand Awareness in Cincinnati

100%

Baseline First month, baseline establishingNow 147,499Target 60,000/mo

June is your baseline month. Awareness performance this month sets the reference point we build from. The Q3 target lifts monthly reach to 60K views through local cultural content, neighborhood storytelling, and the catering-anchor strategy.

3-mo trend

Middle of funnel

Build Community Engagement & Deepen Local Connection

100%

Baseline First month, baseline establishingNow 255Target 120/mo

June establishes your save baseline. Saves are the pre-purchase signal we optimize for. When someone bookmarks your content, they are often thinking about an order or a catering ask. The Q3 target builds saves to 120 monthly through the save-worthy formats locked in your strategy.

3-mo trend

Bottom of funnel

Generate Qualified Catering Lead Signal

100%

Baseline First month, baseline establishingNow 263Target 80 bio link taps/mo

Catering is your priority lever. June set the baseline at 263 total bio link taps. Instagram reports link taps as a single total across every link in your bio (full menu, online order, and catering), so this is the combined interest signal, not catering alone. Per-link attribution is a Q3 build (Bitly per-link tracking) that will isolate catering taps by your August strategic review. We’ll recalibrate the Q3 target then with two to three months of trend data.

3-mo trend

June 2026

Performance Breakdown

Every tracked metric for June, scored against your Lift Stage target ranges with month-over-month comparison.

Top of funnel · Awareness

New FollowersExceeding

June474

Target Range100 – 270

Cincinnati responded to the launch. The audience finding you is your local neighborhood crowd, exactly the buyer you want for catering.

SharesExceeding

June833

Target Range60 – 300

Community-driven content is your natural fit. When you tell a Hyde Park story, it travels.

Total ViewsOn Track

June147,499

Target Range40,000 – 150,000

Reach at the top of the Lift range in your first month. This is the base your catering strategy compounds from.

Middle of funnel · Engagement

Profile VisitsExceeding

June2,024

Target Range300 – 2,000

Just above the Lift ceiling. People aren’t scrolling past. They’re tapping through to look closer.

RetentionWatch

June25%

Target Range50% – 65%

The one to work on. Longer Reels and slower opens likely explain it. Tighter cuts and stronger first-3-second hooks are the July lever.

Retention came in at 25%. Translation: on average, people watched 25% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesOn Track

June255

Target Range80 – 400

People are bookmarking content to reference for catering, pairings, or the family history. This is pre-purchase intent showing up early.

CommentsOn Track

June181

Target Range75 – 250

Real conversation from the neighborhood. Locals are talking, not just watching.

Bottom of funnel · Conversion

CTRExceeding

June13.0%

Target Range3% – 6%

Well above the Lift ceiling. The bio link is doing its job. People are moving from feed to your bio links at a strong rate.

Click-through rate came in at 13.0%. Translation: of everyone who saw your link, 13.0% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsExceeding

June263

Target Range30 – 180

This counts every tap across your bio links. More bio link taps in your first month than most established accounts hit across a full year, and catering is one of the destinations that interest lands on.

PCRExceeding

June23.4%

Target Range10% – 16%

Nearly 1 in 4 profile visitors chose to follow. A healthy audience is actively building around the brand.

Profile conversion came in at 23.4%. Translation: 23.4% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

How the work turns into leads

Lead Signal

The signals that predict buying behavior, layered from what we can see on-platform to what your customers tell you directly.

How we measure leads in organic

Most agencies sell last-click attribution. We don’t, because organic social doesn’t work that way. We measure leads through the signals that predict buying behavior: who’s saving your content, who’s tapping through, and who’s telling you they found you through us.

1Direct interest signalsOn-platform · this month

255

Saves

833

Shares

2,024

Profile Visits

2Conversion path tapsUTM-tracked links

UTM tracking rolls out this quarter. We’ll surface the data here as soon as the links are tagged.

3Self-reported attribution“How did you hear about us?”

Adding the “How did you hear about us?” question to your intake form? We’ll fold the responses in here.

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼	Format▲▼	Caption▲▼	Views▲▼	Saves▲▼	Shares▲▼	Comments▲▼	Retention▲▼	Bio Link Taps▲▼	CTR▲▼	Post

Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

July Direction

This Month’s Tests + Posts We’re Watching

Tactical moves for July, inside the locked quarterly strategy. These are tests within the plan, not changes to it.

Top Performer Patterns

Community storytelling drove the month’s reach

Sandwich stories, family history, and Hyde Park moments earned the shares and profile visits. We’re doubling down on this format in July with a specific focus on catering-anchor storytelling.

Posts We’re Watching

Retention is the signal to lift next

25% retention across Reels tells us the video hook is landing a beat too late. We’re testing tighter openings and shorter cuts in July to lift retention into the Lift range while holding the reach engine intact.

Tactical Tests for July

Shorter Reels with a stronger opening hook

Test Reels under 30 seconds with a strong first-3-second hook. The goal is lifting retention from 25% toward the 50% Lift floor without losing reach.

Catering-CTA formats across post types

Test different catering-CTA formats across post types to learn which drives the most catering-page traffic. We’re aggregating July and August data before locking a CTA standard.

A weekly save-worthy carousel

Test a save-worthy carousel format each week (menu breakdowns, catering walkthroughs, event stories) to build on the save behavior already showing up.

July CTA Plan

Next Month’s CTAs

The July call-to-action focus and the funnel-stage CTAs we’ll be deploying.

★ Primary July CTA

Drive qualified catering inquiries

“Planning something big? Tap the link in bio to inquire about catering.”

Catering is your priority lever this quarter. June proved the audience is finding you and tapping through at a strong rate. July concentrates the bio link and story stickers on the catering path, so more of that interest turns into an inquiry.

TOFU“Tag someone who’d love a Carl’s spread.” · Share-driven local discovery.
MOFU“Save this for your next catering ask.” · Save-prompted reference.
BOFU“Inquire about catering, link in bio.” · The catering-inquiry handoff.

Carl’s Deli

Goal Tracker

Performance Breakdown

Lead Signal

Top Posts of the Month

All Posts This Month

This Month’s Tests + Posts We’re Watching

Next Month’s CTAs

Previous Monthly Reports