July 2026 Performance Report
Lift Stage · Month 2

Carl’s Deli

@carlsdelicincy Cincinnati’s Best Deli · 80 Years, Sister-Owned July 1–31, 2026 Managed by Rachel
1 This month

Monthly Performance Score

9.2/10

Exceptional Month

Steady vs. June
6 Exceeding 3 On Track 1 Watch

Bio Link Engagement

262

Total Bio Link Taps

Total taps on any link in your bio. Catering is your priority destination this quarter, so this number is the total interest signal that lands there and elsewhere in your bio.

Your biggest month yet. Reach and new-follower growth surged, putting your sandwiches in front of far more of Cincinnati than any month before.

Your score reflects how this month performed against your stage targets, weighted by what predicts buyer behavior. Monthly score is a snapshot. Strategy decisions are made on quarterly trend, not single-month signal.

2 What we did

We published 15 pieces in July, 13 Reels and two carousels, all built around the neighborhood and pointing toward catering.

15 posts 13 Reels, two carousels Themes: neighborhood moments, the 80-year story, catering and menu Focus: catering inquiries

We showed up for the neighborhood after the Hyde Park flooding, told the 80-year story of the deli, and kept the catering message running across the month, all built to travel.

▤See all 15 posts and their numbers›

Full Month

All Posts This Month

Every post published this month, with the numbers behind each one. Tap any column header to sort. Rows with a lime edge over-indexed on saves or click-through, the two strongest buyer signals.

Date▲▼ Format▲▼ Caption▲▼ Views▲▼ Saves▲▼ Shares▲▼ Comments▲▼ Retention▲▼ Bio Link Taps▲▼ CTR▲▼ Post
Lime edge = over-indexed on saves or CTR (at least 1.5× the account average this month).

3 The results

The reach turned into real consideration. Views and profile visits more than doubled, new followers hit 660, and link taps held steady, so the growth is feeding the funnel, not just the vanity line.

230,017
Total views
Exceeding
660
New followers
Exceeding
4,702
Profile visits
Exceeding
37%
Video retention
Watch

Goal Tracker

Top of funnel · Awareness

Build Local Brand Awareness in Cincinnati

100%
Weighted score2.75/2.75
Middle of funnel · Engagement

Build Community Engagement & Deepen Local Connection

64%
Weighted score3.5/5.5
Bottom of funnel · Conversion

Generate Qualified Catering Lead Signal

72%
Weighted score3.6/5.0
▤See the goal-by-goal breakdown›
Top of funnel · Awareness
Built from Shares, Views, New Followers, weighted by buyer-predictive value.

Your awareness stage maxed out at 100% this month. New followers, shares, and views all cleared their targets, with reach breaking above the Lift ceiling. The top of your funnel is your strongest stage.

Middle of funnel · Engagement
Built from Profile Visits, Comments, Retention, Saves, weighted by buyer-predictive value.

Your engagement stage scored 64%, up from June. Profile visits and comments both broke above their ceilings, and retention climbed 12 points. Retention is still the lever holding the number down, so lifting it further is the fastest way to raise this stage.

Bottom of funnel · Conversion
Built from Bio Link Taps, CTR, PCR, weighted by buyer-predictive value.

Your conversion stage scored 72%. Bio link taps stayed above the ceiling and held steady from June, while click-through and profile conversion settled inside range off the launch-month peak. The conversion engine is efficient, now the job is feeding it more of the new reach.

▦See the full 10-metric breakdown›

July 2026

Performance Breakdown

Every tracked metric for July, scored against your Lift Stage target ranges with month-over-month comparison.

Total Followers

8,630
▲ 8.5% vs June

Target Range

5,000 – 25,000

Lift Stage

Top of funnel · Awareness
New FollowersExceeding
July660
Target Range100 – 270
▲ 39% vs June

Your strongest follower month yet, and well above the Lift ceiling. Cincinnati keeps finding you, and it is the local neighborhood crowd you want for catering.

SharesExceeding
July1,021
Target Range60 – 300
▲ 23% vs June

Shareable, community-first content is your engine. When a Hyde Park story lands, the neighborhood passes it along, and it broke 1,000 this month.

Total ViewsExceeding
July230,017
Target Range40,000 – 150,000
▲ 56% vs June

Reach broke above the Lift ceiling. Far more of Cincinnati saw your sandwiches this month than any month before, and it is the base your catering strategy compounds from.

Middle of funnel · Engagement
Profile VisitsExceeding
July4,702
Target Range300 – 2,000
▲ 132% vs June

More than double last month and well above the Lift ceiling. People are not scrolling past, they are tapping through to look closer.

RetentionWatch
July37%
Target Range50% – 65%
▲ 12 pts vs June

Up 12 points from June and moving the right way, still under the Lift floor. Tighter cuts and stronger first-3-second hooks are the lever to keep climbing.

Retention came in at 37%. Translation: on average, people watched 37% of your videos before moving on. The more of your video people watch, the more the algorithm trusts it and shows it to new audiences.

SavesOn Track
July113
Target Range80 – 400
▼ 56% vs June

Inside range, down from a launch-month spike. Save-worthy content like catering how-tos and pairing guides is the lever to lift it back up.

CommentsExceeding
July280
Target Range75 – 250
▲ 55% vs June

Above the Lift ceiling. The neighborhood is talking, not just watching, and the conversation is growing month over month.

Bottom of funnel · Conversion
CTROn Track
July5.6%
Target Range3% – 6%
▼ 7.4 pts vs June

Inside range and still healthy off June’s launch peak. The bio link keeps moving people from the feed to your links.

Click-through rate came in at 5.6%. Translation: of everyone who saw your link, 5.6% acted on it. A high click-through rate means the people finding you are not just watching, they are moving toward becoming customers.

Bio Link TapsExceeding
July262
Target Range30 – 180
Flat vs June

Held steady above the Lift ceiling. This counts every tap across your bio links, and each one is a deliberate step toward your shop or catering.

PCROn Track
July14.0%
Target Range10% – 16%
▼ 9.4 pts vs June

Inside range off the launch-month high. New visitors keep choosing to follow, building the audience you nurture toward buying.

Profile conversion came in at 14.0%. Translation: 14.0% of the people who visited your profile chose to follow. A strong profile conversion rate means your page is doing its job, turning curious visitors into an audience you can nurture toward buying.

▪See how this month’s attention maps to business signal›

From attention to business

Content to Business Impact

How this month’s attention maps to business signal, from the widest reach down to the highest-intent taps.

The funnel this month

230,017
people saw your content🏟 Great American Ball Park filled 5.3x over
4,702
tapped through to look closer🎭 the Taft Theatre filled nearly twice over
113
bookmarked content to reference later📌 113 pre-purchase bookmarks
262
tapped a bio link, the highest-intent signal we track👆 262 deliberate decisions to explore your business

Once you share your real numbers (average sale, repeat rate, and typical customer lifetime value), we’ll add a value view here built on your actual economics.

4 What we learned

When Hyde Park flooded, you showed up for the neighborhood, and Cincinnati shared it 12 times harder than anything else you posted.

Your top post was the flash-flood community carousel. It was shared 12 times more than an average post and saved 8 times more.

#1 Top PostCAROUSEL
July 18, 2026
Carousel
“Hyde Park woke up to a mess this morning.”
Hyde Park woke up to a mess this morning. The flash flooding last night hit a lot of our neighbors and small businesses hard. If you’re one of the shops/restaurants/small biz owners dealing with…
SHARES72312.2x account avg
SAVES508.4x account avg
▲ WHY IT WORKED

A community moment, not a promotion. When Hyde Park flooded, Sydney and Cameron showed up for their neighbors, and Cincinnati shared it 12 times harder than anything else you posted, on top of 80,000 views and saves at 8 times your average. This is the neighborhood trust the deli has built for 80 years showing up as reach no ad could buy. Real, local, human moments are the format to keep ready.

View on Instagram →
#2 Top PostREEL
July 29, 2026
Reel
“Guess we’ll figure it out...somehow”
Guess we’ll figure it out...somehow 👀 On a real note, we love serving larger groups through catering! Plus you get more flexibility with your options. We’ve got everything from boxed lunches to…
AVG RETENTION91.7%2.5x account avg
▲ WHY IT WORKED

People watched this one almost to the end, at 2.5 times your average retention. A light, funny open earned the attention, then the reel made the catering pitch while viewers were still there. That is the pattern to copy: hook first, then the ask, so the catering message lands on an audience that stayed.

View on Instagram →

Broad, shareable content drove the spike. The one lever still under your stage floor is retention, so depth, holding people longer once they land, is where the next gain lives.

Your quarter so far

Your first few months are about testing. We try a range of formats and angles to find what your audience responds to. We track monthly, and step back to lock the strategy at your quarter mark, once there’s a real pattern to act on.

Q1
Jan–Mar
Not tracked. First report June 2026.
Pre-launch
Q2
Apr–Jun
9.2/10
Strong
June was your first month.
Complete
Q3
Jul–Sep
Building baseline. July is the first month of the quarter.
Worked: reach, new followers, and profile visits all broke above target, with views past 230k.
Watched: video retention at 37%, still the softest signal despite a 12-point gain.
In progress
Q4
Oct–Dec
Later this year
Pending
▤See your month-by-month scores›

Your composite score each month across 2026. Months without a published report show as not tracked, never as a zero.

Jan
·
Feb
·
Mar
·
Apr
·
May
·
Jun
9.2
Jul
9.2
Aug
·
Sep
·
Oct
·
Nov
·
Dec
·

5 What’s next

We test stronger opening hooks to hold more of the new reach, and keep the discovery engine running while it is hot.

Where our attention is in August

Stronger opening hooks to hold the reach

Retention rose to 37% in July. In August we push on front-loaded hooks and tighter cuts to keep climbing toward the 50% Lift floor without losing reach.

Keep the discovery engine running

July’s reach surge is worth pressing while it is hot. We keep the broad, shareable formats that drove it in rotation and watch which catering CTAs turn that reach into inquiries.

★ Primary call to action

Drive qualified catering inquiries

“Inquire about catering, link in bio.”

Catering is your priority lever this quarter. June proved the audience is finding you and tapping through at a strong rate. July concentrates the bio link and story stickers on the catering path, so more of that interest turns into an inquiry.

A couple months in, the pattern is forming. We keep testing formats and step back to lock the strategy at your quarter mark, once there is enough real data to act on.